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Billboard Concept

The document describes a Coca-Cola billboard Christmas advertisement. It uses red, white, black, and brown colors recognizable to the Coca-Cola brand. Sparkles in the design are similar to the fizz in a drink, suggesting the theme of finding happiness in a Coca-Cola. The title and slogan are clear and understandable for drivers on the motorway. The simple background makes the Coca-Cola text and font stand out.

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124 views2 pages

Billboard Concept

The document describes a Coca-Cola billboard Christmas advertisement. It uses red, white, black, and brown colors recognizable to the Coca-Cola brand. Sparkles in the design are similar to the fizz in a drink, suggesting the theme of finding happiness in a Coca-Cola. The title and slogan are clear and understandable for drivers on the motorway. The simple background makes the Coca-Cola text and font stand out.

Uploaded by

api-652575258
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Colour Scheme: Following the colours of CocaCola,

Red,White,Black,Brown. Recgonisable to the brand of


Title and Slogan,
Coca cola
Taking up some of
billboard.
Sparkles of the Clear and
Christmas theme is recognizable of the
similar to the fizz in brand
a drink. Suggesting
the theme of 
The drink
The title/slogan is
Has changed 
clear and
For christmas
understandable. For
when by a
motorway, The
advert can be seen
and understood
while being simple.

Background is
simple. Makes the
Cocacola's emotional appeal to the audience, Using the Text and Font of
audiences emotion of the Christmas season, saying that cocacola stand out.
you'll find happiness when you open cocacola
Title and Slogan, is on the
Text on billboard is Colour Scheme: Yellow,Red,Dark Red,White. can, on the billboard.
same font and In a small view is hard to
colour of drink text. see however plays off the
Appealing to the audience emotion of
retro audience due FOMO, As if they missed
to the font style and the event fully they might
colours.  be curious on what the
Following the old advert was.
style of retro The location of
colours being bright where drink is being
vibrant colours. sold, Is important
because I felt that
including the image
of the drink and the
location would be
the eye catcher in
the advert

Background is full of
text. However is an
unetablished brand.

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