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Web Analytics: Process and Tools

This document discusses web analytics, which involves analyzing visitor behavior on websites. It defines web analytics as the measurement and analysis of data to understand how users interact with web pages. The key aspects covered include: 1) The collection of data such as time stamps and referral URLs, which is then processed into information like key performance indicators. 2) The main categories of web analytics - on-site which tracks activity on a specific site, and off-site which monitors activity across the web to understand potential audiences. 3) Popular web analytics platforms like Google Analytics, and the advantages of understanding user behavior and improving marketing campaigns, with limitations being time consuming and cost.

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Riya Lokhande
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115 views11 pages

Web Analytics: Process and Tools

This document discusses web analytics, which involves analyzing visitor behavior on websites. It defines web analytics as the measurement and analysis of data to understand how users interact with web pages. The key aspects covered include: 1) The collection of data such as time stamps and referral URLs, which is then processed into information like key performance indicators. 2) The main categories of web analytics - on-site which tracks activity on a specific site, and off-site which monitors activity across the web to understand potential audiences. 3) Popular web analytics platforms like Google Analytics, and the advantages of understanding user behavior and improving marketing campaigns, with limitations being time consuming and cost.

Uploaded by

Riya Lokhande
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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NEVILLE WADIA INSTITUTE OF

MANAGEMENT STUDIES AND RESEARCH

Web Analytics

By : Rohini Lokhande
Roll no : 70

Guided by : Prof.Vinod Lalbeg


Web Analytics
Process of analyzing the
behavior of visitors to a website
The measurement and analysis of
data to inform an understanding of
user behavior across web pages.

A quantifiable measure to
monitor and analyze user behavior
on a website.
Bounce rates, unique users, user
sessions and on-site search queries.
Process of Web Analytics

Processing of Developing key


Collection of Formulating
data into performance
data online strategy
information indicators

Basically, data Typically, ratios. Counts and ratios Online goals,


collection Data becomes infused with business objectives, or standards
metrics. strategy. for organization.

Examples: Examples: Examples: Examples:


• Time stamp Time on page Conversion rate . •Save money
• Referral URL Bounce rate Average order value •Make money
• Query terms Unique visitors Task completion rate •Marketshare
Web
Analytics
Process
Categories Of Web Analytics

Web Analytics

Off-site On-site
Off-site Web Analytics

•The practice of monitoring visitor


activity outside of an organization's
website to measure potential
audience.
•It focuses on data collected from
across the web, such as social media,
search engines and forums.
•provides an industrywide analysis
that gives insight into how a business
is performing in comparison to
competitors.
On-site Web Analytics

• Analytics to track the activity of visitors to a specific site to


see how the site is performing.
•One's own site
Web Analytics Platforms
Google Analytics (analyzing website traffic, users,
bounce rates, goal conversions, and real-time visitor
count)

 Adobe Analytics (Google analytics alternative)


StatCounter (tracking website traffic, sessions,
pageviews, and real-time visitors)

 Mixpanel (tracking customer behavior and KPIs


across websites and mobile apps)

Baidu Analytics (recording website visitors, traffic


sources, and conversions)

Crazy Egg
Need / Advantages of Web Analytics
• To Understand the traffic
• To create better user experience for website visitors .
• To understand customer behavior.
• To track effectiveness of online marketing
campaign.
• Help to understand ROI of social media campaign.
• Improve SEO
• Identifying pain points
Disadvantages / Limitation of Web Analytics

• Time Consuming .

• Costly.

• Accuracy(Approximate values
THANK YOU

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