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Product Vision Strategy and Roadmap

This document discusses product vision, strategy, and roadmapping. It begins with an introduction of the author and their background. The bulk of the document then discusses key factors in developing an agile product plan, building a product strategy, and creating a product roadmap. It emphasizes that vision, strategy, and roadmaps build upon each other and are all needed to create winning plans and goal realization. The document provides guidance on developing customer-focused strategies through interviewing and cross-functional collaboration. It also outlines different types of internal and external roadmaps and how to prioritize efforts. Common project management tools like Jira, Confluence and Microsoft Office are recommended.

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sharad226869
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156 views10 pages

Product Vision Strategy and Roadmap

This document discusses product vision, strategy, and roadmapping. It begins with an introduction of the author and their background. The bulk of the document then discusses key factors in developing an agile product plan, building a product strategy, and creating a product roadmap. It emphasizes that vision, strategy, and roadmaps build upon each other and are all needed to create winning plans and goal realization. The document provides guidance on developing customer-focused strategies through interviewing and cross-functional collaboration. It also outlines different types of internal and external roadmaps and how to prioritize efforts. Common project management tools like Jira, Confluence and Microsoft Office are recommended.

Uploaded by

sharad226869
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Product Vision, Strategy & Roadmap

Mar 21 st , 2020
Sharad Agrawal
Introduction

 Working as Sr Principal Product Manager in Oracle


 Based out of NCR (Noida)
 B.Tech + MBA
 8+ Years in Product Management (Overall 20 years)
 Previously worked in Deloitte, Cisco, Dell & Ford
 Have more than 14+ years of US experience
 Focus on SaaS Applications (CRM, ERP etc.)
 LinkedIn: https://www.linkedin.com/in/sharad22
Agenda
 Agile Product Plan
 Key Factors
 How to Build Product Strategy
 How to Build Product Roadmap
 Epic/Story
 Tools Used
Q &A
Agile Product Plan
Vision

Strategy

Roadmap
Key Factors Vision
• Its about the future and hopefully Better Word
• Should be revised atleast once a year
• Should be easy to understand and everyone in company
Strategy should know about it

Strategy
• Defines the direction that will take it your vision
• Serve as a guide, how to turn vision into a reality
• Its not the tactical work, but lays out the goals and key
Vision Roadmap initiatives to be successful

Roadmap
• Visualization of the strategy
• Captures the activities need to be done within a given
time frame
• Helps in prioritization, resource allocation & tracking
dependency
• Its not static and should be updated as needed

Vision, strategy, and roadmaps build upon one another — All three are
needed to create winning plans and goal realization.
Product Strategy
Customer Interview
• Should address the needs of your customers above all else
• Ask for question to understand the need and look for pattern what they
say
• Always refer back to what customer

Futuristic Cross Functional Collaboration


Cross Functional • Strategy does not exist in isolation
Collaboration
• Needs discussion with marketing, sales, support, and engineering to
understand their goals
• By hearing different perspectives, a common ground can be found that is
Clarity of Thoughts aligned with the organization goal
Interview
Customer
Futuristic
• Should not ignore the long term perspective
• Strategy needs to serve the customers now as well as in the future

Steps to Clarity of Thoughts


Define • Define clear assumptions and layout the customer benefits
Product • Acknowledge any potential disadvantage and constraints
Strategy • Be respectful and listen to others perspective but don’t afraid to keep
your points
Product Roadmap
External roadmap for Customers & Partners:
• Should focus on the product’s benefits
• Don’t include the release or launch dates in external-facing roadmaps

Internal roadmap for Sales Team:


• Should focus on customer benefits
• Group similar features so that sales reps can discuss with prospects
• Avoid committing internal target date to sales rep

Internal roadmap for Engineers:


• Granular in scope and shorter in duration than executive-facing roadmap
• Have details - Epics, Story, Release, Sprint etc.
• Should focus on Milestones & dependency etc.

Internal roadmap for executives:


• Focus on driving growth, new market penetration, customer satisfaction etc
• Helps to Get Buy-in from executives

M (Must Have) – Non Negotiable


S (Should Have) – Important Initiative
MoSCoW Co (Could Have) – Nice to Have
Prioritization W (Will not Have) – Not a priority for this Release
Epic/Story
Initiative

Epic Epic Epic

Story Story Story

Story Story

Story
Tools Used
 Confluence (Wiki) Page
 Jira
 Microsoft Office
Questions & Answers

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