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Chapter 2

THE SOCIOLOGY OF TOURISM


LESSON OBJECTIVES:
1. Explain the social nature of travel
2. Describe the social effects of tourism
3. Discuss the socioeconomic variables and their effect
on travel
4. Describe the new travel patterns
5. Explain the preferences of the international tourist
6. Describe the types of tourist roles
7. Explain the meaning of social tourism
THE SOCIAL NATURE OF TRAVEL
Human beings, as social animals, feel comfortable in a tour
group. They feel that their trip is more enjoyable and free from
anxiety if they join a group tour.
THE SOCIAL EFFECTS OF TOURISM
1. Social relations between people who would not normally
meet
2. The confrontation of different cultures, ethnic groups,
lifestyles, languages, levels of prosperity, and the like
3. The behavior of people released from many of the social and
economic constraints of everyday life
4. The behavior of the host population which has to reconcile
economic gain and benefits with the costs of living with
strangers
SOCIOECONOMIC VARIABLES AND THEIR
EFFECT ON TRAVEL
1. Age
2. Income and Social Status
3. Education
4. Life Stages of the Family

THE RISE OF NEW TRAVEL PATTERNS


• Travel Clubs
• Airline Group and Arrangements
• Special Interest Tours
PREFERENCES OF THE INTERNATIONAL
TOURIST
– Complete relaxation to constant activity
– Traveling near one’s home environment to a
totally strange environment
– Complete dependence on group travel to
traveling alone
– Order to disorder
Relaxation Versus Activity
People have started to use their no holiday time leisure to exercise new activity skills,
such as sailing, climbing, horse riding, and sports. The demand for activity-oriented
travel has greatly increased.

Familiarity Versus Novelty


People accept innovations in industry, education, family life, the arts, and social
relationships, among others. Tourists move away from traditional resorts to new
tourist destinations.
Dependence Versus Autonomy
There is the emergence of a group of tourists who would like to acquire a sense of
personal autonomy regarding their leisure time. They would like to travel on their own
and not part of a group.
Order Versus Disorder
Informality in behavior, a greater tolerance toward the differences of others, and
freedom from institutionalized regulations are now the characteristics of the modern
traveler.
TYPES OF TOURIST ROLES
The continuous combination of novelty and familiarity forms the
basic variable for the sociological analysis of the phenomenon of
modern tourism.

A.The first two types, the organized mass tourist and the
individual mass tourist, are called institutionalized tourist roles
because they are dealt within a routine way by the tourist
establishment, such as travel agencies and hotel chains which
cater to the tourist trade.
B.The last two types, the explorer and the drifter, are called non-
institutionalized tourist roles because they are loosely attached
to the tourist establishment.
THE ORGANIZED MASS TOURIST
•This is the least adventurous. He buys a package tour with the trip itinerary that is
fixed in advance and his stops are well-prepared and guided. He prefers a familiar
environment rather than a new environment.
THE INDIVIDUAL MASS TOURIST
•This tourist has a certain degree of control over his time and itinerary and is not
bound to a group. All the major tour arrangements are made through a travel agency.
Familiarity is still dominant, but less than the organized mass tourist.
THE EXPLORER
•This tourist arranges his trip all by himself while associating with the people and
speaking their language. The explorer dares to leave his country much more than the
previous two types, but goes back to it when the experience becomes too rough and
does not adopt completely the lifestyle of the host country. Still retains some of the
basic practices and comforts of his native way of life.
THE DRIFTER
•The drifter goes the farthest away from the accustomed ways of life of his own
country. He tries to live the way the people he visits live and to share their shelter,
food, and habits. Novelty is at its highest; familiarity disappears almost completely.
SOCIAL TOURISM
• It is a subsidized system of travel through the intervention of the
government, employer, or labor union to achieve social goals and
purposes.
• Voluntary associations in the field of social tourism worked to obtain
reduced fares and to create a network of holiday centers for tourists of
limited means.
• The International Bureau of Social Tourism (BITS) was founded in Brussels
in 1963 to encourage the development of social tourism on an
international scale. It promotes tourism by studying issues such as youth
and senior citizen travel, the staggering of holidays, camping and
caravanning, building and financing moderate-cost tourist facilities, and
the preservation of local culture and environment.
• In the United States, more than 100 different major programs of the
federal government provide for recreation, tourism, travel, and
environmental conservation.
LESSON SUMMARY:
• Tourism is concerned with movement of and contact between people in
different geographical locations.
• The socioeconomic variables that affect travel include age, income and
social status, education, and life stages of the family.
• The growth of tourism brought about new travel patterns such as travel
clubs, airline group rates and arrangements, and special interest tours.
• The preferences of the international tourists involve relaxation versus
activity, familiarity versus novelty, dependence versus autonomy, and
order versus disorder.
• The four types of tourist roles are the organized mass tourist, the
individual mass tourist, the explorer, and the drifter.
• The institutionalized tourist roles are closely attached to the tourist
establishment while the explorer and the drifter are loosely attached to
the tourist establishment.
• Social tourism is a subsidized system of travel through the intervention of
the government, employer, or labour union to achieve social goals.

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