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Basic Principles of Graphics and Layout

Here are some sample posters I created using principles of design discussed: [POSTER 1] Stop Illegal Drugs [image of drugs being flushed down toilet] Drugs destroy lives and families. Say no to peer pressure and make the healthy choice for your future. There are always alternatives to turning to drugs - talk to someone you trust. Your life has value; protect it. [POSTER 2] Protect Our Environment [image of forest being cut down] Mining destroys natural habitats and pollutes our land and water. We all depend on the earth for survival. Future generations deserve clean air and water too. Demand sustainable practices that balance development and conservation. Our planet is too

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claire Cayangcang
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163 views20 pages

Basic Principles of Graphics and Layout

Here are some sample posters I created using principles of design discussed: [POSTER 1] Stop Illegal Drugs [image of drugs being flushed down toilet] Drugs destroy lives and families. Say no to peer pressure and make the healthy choice for your future. There are always alternatives to turning to drugs - talk to someone you trust. Your life has value; protect it. [POSTER 2] Protect Our Environment [image of forest being cut down] Mining destroys natural habitats and pollutes our land and water. We all depend on the earth for survival. Future generations deserve clean air and water too. Demand sustainable practices that balance development and conservation. Our planet is too

Uploaded by

claire Cayangcang
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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BASIC PRINCIPLES OF

GRAPHICS AND
LAYOUT
Before the era of computers,
drawings and illustrations that are
used for communication has to be
done manually. Advertising back then
was energy, money and time-
consuming for it has to be done
with full human effort requiring a
long period of time and a substantial
amount of money.
As technology advanced, imaging
and design advanced well.
Technology paved the way for the wide
use of digital art. The availability of
various illustration and image
editing software make digital
work easier and more captivating.
KEY TERMS

Graphics – is the pictorial representation


and manipulation of data, as used in
computer-aided design and manufacture,
in typesetting and
the graphics arts, and in educational
and recreational programs.
Graphic design – is the art or profession
of visual communication that combines
images, words, and ideas to
Convey information to an audience,
Especially to produce a specific
effect.
Layout – is the art or profess of arranging
printed or graphic matter on page.
Design Element are the building blocks of
any piece of design and considered as
fundamental components of any visual
presentation. Understanding these will
help one to have a better knowledge
and perhaps skills on the principles
of design.
ELEMENTS OF DESIGN
 Line – is a continuous mark on a
surface which may be illustrated
horizontally, diagonally, vertically or
to contour an irregular shape.
 Shape – it refers to a two-dimensional
element with volume in space. It has
length, width, and depth, and all
forms have shape.
ELEMENTS OF DESIGN
 Form – is a three dimensional element
with volume in space. It has length, width,
and depth, and all forms have shape.
 Color – visible spectrum of
radiation reflected from an object.
also, it refers to specific hues used
in a design.
.
ELEMENTS OF DESIGN
 Size – refers to the relationship of the
era occupied by one shape to that of
another.
 Space – the distance or area occupied
by one shape to that of another.
ELEMENTS OF DESIGN
 Texture – refers to the surface quality
of a shape or how it feels to appear:
rough, smooth, soft, hard or glossy.
 Value – refers to the difference
between the light and darkness
of a color, it is also referred to as
tone
principles OF DESIGN
Good design should always come after
learning and understanding the basics. A
good designer must be aware of the
principles of design which is described
as the ways that artists use the
Elements of design in a work of art.
principles OF DESIGN
The principles govern the relationship of
each element used in the design and
organization of the composition. A
successful design highly depends on
the said principles and the message
can be effectively communicated
with the proper use of its elements.
principles OF DESIGN
 Balance – is an equal distribution of the
graphics’ visual weight which is
determined by its size, darkness or
lightness, and thickness of lines.
Balance plays a big role to the
success of a design.
Two main types of balance
 Symmetrical Balance – an arrangement
of elements distributed evenly to the
left and to the right or top and bottom
of the center.
 Asymmetrical Balance – is an
arrangement of unlike objects of
equal weight on each side of the
page. Color, value, size, shape.
Symmetrical Balance
Asymmetrical Balance
Tips on creating balance

Colors - have weight (red=heavy, baby


blue=light
Size – Larger is heavier
Lines – thin vs. thick
SAMPLE OF POSTER DESIGN
FINAL OUTPUT
1. Using MS Word, create a one-page that
persuades people to stop the use of illegal
drugs. And another one-page to stop the
mining.
2. Use the available shapes and images
in MS Word or in other sources.
3. Print it Out using short bond paper.

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