Chanel is introducing a new scent called Chanel No. 5 L'Amour for the Korean market. The perfume features top notes of white frangipani, aldehydes, and smoke of incense. Its middle notes include tiare flower, ylang ylang essential oil, and sandalwood. The base notes are white cedar essential oil and white musk. The packaging maintains Chanel's simple yet elegant black and white design with the signature diamond-cut bottle stopper.
Chanel is introducing a new scent called Chanel No. 5 L'Amour for the Korean market. The perfume features top notes of white frangipani, aldehydes, and smoke of incense. Its middle notes include tiare flower, ylang ylang essential oil, and sandalwood. The base notes are white cedar essential oil and white musk. The packaging maintains Chanel's simple yet elegant black and white design with the signature diamond-cut bottle stopper.
Chanel is introducing a new scent called Chanel No. 5 L'Amour for the Korean market. The perfume features top notes of white frangipani, aldehydes, and smoke of incense. Its middle notes include tiare flower, ylang ylang essential oil, and sandalwood. The base notes are white cedar essential oil and white musk. The packaging maintains Chanel's simple yet elegant black and white design with the signature diamond-cut bottle stopper.
Chanel is introducing a new scent called Chanel No. 5 L'Amour for the Korean market. The perfume features top notes of white frangipani, aldehydes, and smoke of incense. Its middle notes include tiare flower, ylang ylang essential oil, and sandalwood. The base notes are white cedar essential oil and white musk. The packaging maintains Chanel's simple yet elegant black and white design with the signature diamond-cut bottle stopper.
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INTERNATIONAL
MARKETING GROUP
PRODUCT CHANEL No5 L’AMOUR PHUONG THAO HANH ANH THU GIANG TUAN HIEN
QUANG NHAT
TRUNG NGOC
HIEU TRAM
THAI SON INTRODUCTI ON- NOW 1910 MISSION “To be the Ultimate House of Luxury, defining style and creating desire, now and forever.” (Farfan, 2015) VISION Simplicity is the Essence of True Elegance. In her vision, the style is not improvised, it is cultivated with discipline, study, and passion CORE VALUE Freedom, women’s liberation, passion for creativity, ultimate luxury, uniqueness, feminine elegance, simplicity, and class are the few core values around which Chanel products Coco Chanel (1883 – 1971) are designed. FASHION CHANEL’S PRODUCTS LINE BEAUTY
SHOES JEWELRY
CLOTHES PERFUMES
BAGS COSMETIC Chanel N°5 Chanel N°5 Chanel N°5 THE Chanel N°5 Chanel N°5 Parfum Eau de Parfum Eau de Toilette Eau Première L'Eau
An abstract fragrance The Eau de parfum N°5 Eau de Toilette is N°5 Eau Première shares N°5 L’Eau is a that reveals a delectably draws inspiration a floral woody its olfactory signature vibrant abstract powdered bouquet, the from the Parfum with fragrance, a vibrant with the iconic original. floral. N°5 Parfum is the which it shares its interpretation of N°5. A floral, luminous and Less abstract than its quintessence of floral aldehyde The fullness of a airy interpretation of N°5. forebears,N°5 femininity. signature. This floral magnificent floral The voluptuousness of L’EAU with radiant Top notes of Neroli bouquet composed accord. Powerful top Ylang-Ylang from the citrus top notes soar from Grasse blend into around May Rose and notes, dominated by Comoros blends into the skyward with the the sensual, floral notes Jasmine features Ylang-Ylang and harmonious and delicate aldehydes, followed of two exceptional raw bright citrus top Neroli, are exalted by facets of May Rose and by a floral whirlwind materials, May Rose notes. Aldehydes aldehydes. The Jasmine. Aldehydes grant of jasmine, rose and and Jasmine from create a unique alchemy of Vanilla, it a unique presence, and ylang-ylang, and Grasse. Aldehydes presence, and the Vetiver and the smooth touch of then the dynamism provide airy freshness smooth touch of Sandalwood create a Vanilla and musky notes of vetiver and cedar, and lend an abstract Vanilla an incredibly warm and vibrant create an incredibly softened by white effect to the fragrance. sensual trail. trail. feminine trail. musks notes. So NEW Standardization or Adaptation We chose adaptation strategy to the by adding a new scent with notes suitable
PRODUCT for the Korean market for Chanel No.5 perfume line. Besides, keep the packaging in the simple style as the brand's signature.
CHANEL N°5 The physical product core
L'AMOUR - Design features: A minimalist glass bottle with a stopper cut like a diamond. - Scent: Seductive, mysterious and alluring. - Notes: Top note: White Frangipani, aldehyde and smoke of incense Middle note: Tiare flower, Ylang Ylang essential oil, Sandalwood Base note: White Cedar essential oil, White Musk
Form of product - Positioning statement: “a woman’s perfume,
development: with a woman’s scent.” Changes in existing products. PRODUCT PACKAGE Brand name: CHANEL N°5 Package:
Chanel's packaging from paper bags are
designed in a very simple style to clearly show Chanel's logo, using two "simple but sophisticated" black and white colors.
The bottle stopper, cut like a diamond,
was inspired by the shape of the Place Vendôme in Paris. AUXILIARY SERVICE •Customer consulting: You just need to make an appointment on the web and the store will contact you for a free consultation (30 minutes). •Warranty Policy: All products sold at the official store will be returned within 30 days according to Warranty & Return policy. DESCRIPTION The first layer of incense is the delicate lightness of white porcelain flowers with the aldehydes, mixed with a bit of passionate and seductive smoke, bringing a warm and seductive feeling in the cold Korean weather. The middle floor is a faintly fragrant Tiare flower mixed with a little scent of gentle ylang ylang, mixed with sandalwood for the attachment and mystery of a woman. Finally, the combination of cedar wood and white musk is sexy and deep, making people linger forever. PRODUCT USAGE - Perfume can be sprayed directly on the skin or clothes.
- The convenient spray bottle fits in the pocket
so it can be taken anywhere, helping to keep the scent all day long.
- Use in conjunction with products in a
holistic care routine to enhance and preserve fragrance. COMBINATION PRODUCTS • Shower gel
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