Index
Company overview Website contents Added features Product description Strength & Weakness Promotions
The leading local search brand in India Large customer base and nationwide coverage Excellent track record in user experience Very high customer satisfaction Modern infrastructure and constantly updated technology Vastly experienced management team
Investors and global plans
Website contents & added features
Website contents & added features
Added features of the website
The website shows the number of like clicks done by members of facebook.com showing the popularity of Jusdial
The website flaunts its first ever Tv Comercial showing its brand ambassador AMITABH BACHAN endorsing the brand Justdial.
The website has an amazing window showing the ratings of customers using a particular service or product of the company of a particular area.
http://reseller.justdial.com/reseller.php#who)
Business plan
How business happens:
IRO tranfers the calls to the tmes
TME fixes an appointment and sends the marketing person to the client
Marketing person meets the client and gives presentation.
Note: the benefit to the iro is 2% of the contract signed by the client whose call was transferred by the iro, similarly 2% to the tme and 4% to the marketing person
Contract name Normal
Contract amount
Payment facility no ecs facility available Ecs facility available
Benefits No guarantee of leads Leads on rotational basis
BUSINESS PLAN Starts from rs 999
goes uptil 2898 Starts from Rs 12,000 goes uptil 25,000 400 to 450 per lead
Supreme
exclusive
Ecs facility available from the supreme contract level .( ecs facility eligible on if 3months downpayment is made) + 10.3 s.tax .
Guaranteed leads + market dominance
platinum
10% less on the per lead price of exclusive
guaranteed leads after exclusive
diamond
10% less on the per lead price of platinum ( minimum of 2 lakhs)
guaranteed leads after exclusive+ platinum
Normal contracts
White background No lead guarantee Normally are the NCs Poor retention ratio of the clients in this category But definitely adds value to the organization.
Supreme contracts
This contract value starts from Rs 2000 per month to Rs 16,000 per month Clients are given the ECS facility Contract below 3000 Contract above 3000
Supreme contracts
Blue background 40 50 pictures A video featuring companies products or services but mot more than 30 seconds Leads on rotational basis that is managed by their software
Exclusive ,Platinum & Diamond contracts
As mentioned earlier that exclusive contracts will be charged @ 400 to 450 rupees per lead No criteria for minimum number of leads that the client need to opt for, client can even opt for annually 500 leads under exclusive contracts Justdial gives guarantee for the number of leads promised. In the case of platinum and diamond contracts the difference is price factor and the leads which are based on rotational basis are first given to exclusive then platinum and then to the diamond clients
Mumbai office
Location: Malad West IROs = 300 per day on the basis of rotational shift. Sales team = 50 sales person Targets: senior sales person every month 3,00,000 new joinee every month 1,50,000 Laptops given to everyone however the company deducts certain amount of money from the sales persons salary.
Marketing
Their TV ad campaign featuring Mr Amitabh Bachan as the brand endorser of Justdial.com is actually a strategy to penetrate more deep in the market They have come up with their 10 digit national number
LATEST NEWS
Justdial.com is working on launching an Justdial has drawn up new service that is called application for mobile phone users . Justdial Genie a personal assistant that will enable consumers round the clock service for a monthly fee Their application with Nokia is soon going to be Genie will allow instant call connect to any launched that will be followed by subsequent business establishments. releases for blackberry and iPhones
Justdial Genie is available to the users @ rs 99 per month or rs 999 for lifetime membership
Technology
Justdial has adopted a c-lamp stack which was a combination of C( linux, apache, MySQL , php ) Number of servers: 200 connecting 3500 workstations at Justdial Justdial has choosen Red Hat enterprise Linux ( RHEL) to power its servers, Ubuntu on desktop front, MySQL postgress and MONGO DB for database management
JustDial is ranked #1,016 in the world according to the three-month Alexa traffic rankings. Roughly 27% of visits to it are referred by search engines
Visitors to the site spend approximately seven minutes per visit to the site and 43 seconds per pageview.
