1.
General information of
the company.
2. Size of the company.
3. Products and location.
STRUCTURE 4. Marketing tatics.
5. Current projects.
The structure of the company:
General Meeting of
Shareholders
Board of Directors Board of Supervisors
General Director
Chief Business Chief Technical
Chief Accountant
Officer Officer
Personnel
department
Chief Business Officer
Business Department Marketing Department
Branch office
Agency
Chief Technical Officer
Technical Department
Milk Processing Animal feed
Farm
Factory Factory
1. GENERAL INFORMATION OF THE COMPANY
COMPANY
INFORMATION
Name: DA LAT MILK JOINT-
STOCK COMPANY
Registered Name: CONG TY CO
PHAN SUA DA LAT
Abbreviation Name: DA LAT
MILK
Tax code: 5800000696
Phone / Fax: (84-263) 3641 641
Website:
http://www.dalatmilk.com
Introduction:
Dalat milk
- Type: joint-stock company
- Establish: 19/08/2005
- Headquarter located: No. 11A, Co Giang
Street, Ward 9, Da Lat City, Lam Dong
Province, Vietnam.
- Products: Milk and milk-related products
Company history:
1976 2004-2008 2014
1893 1978-1979 2009-2010
1893:
Alexandre Yersin discovered
Langbian.
The first cows were brought to this
land by the French.
1976:
On July 20, 1976, Phi Vang
Dairy Cow State Farm was
established in Lam Dong.
1978-1979:
• June 22, 1978: After 3 months crossing the Pacific Ocean,
have returned to the Lam Dong plateau.
• June 23, 1979, the first HF
heifer was born with the
number 76-046.
2004-2008:
• November 25, 2004 Dalat
Milk changed from a
state-owned enterprise
and converted into a joint
stock company.
• August 19, 2005 officially took the name Lam Dong Dairy Cow
Seed Joint Stock Company.
• August 15, 2008 changed its name to LAM DONG DAIRY
COMPANY
2009-2010:
• June 5, 2009 Started construction of a dairy factory and
hi-tech livestock farm. • July 16, 2009 The company
officially changed its name to DA
LAT DAIRY JOINT STOCK
COMPANY.
• November 18, 2009 The first
product was born.
• December 17, 2010 officially
inaugurated the first dairy factory
in the Central Highlands.
2014:
TH Group has acquired
Dalatmilk and the
extraordinary General
Meeting of Shareholders
on October 28, 2014 has
marked a new
transformation of
Dalatmilk.
The structure of the company:
General Meeting of
Shareholders
Board of Directors Board of Supervisors
General Director
Chief Business Chief Technical
Chief Accountant
Officer Officer
Personnel
department
Chief Business Officer
Business Department Marketing Department
Branch office
Agency
Chief Technical Officer
Technical Department
Milk Processing Animal feed
Farm
Factory Factory
2. SIZE OF THE COMPANY
Tu Tra Commune, Don
Duong District, Lam Dong
Province
Dalatmilk has developed
an online sales system
with door-to-door delivery.
Hotline: 1800 545 491
Currently, the company's products
are available in 19 provinces and
cities in Vietnam, stretching from
north to south.
North
Ha Noi
Hai Phong
Thanh Hoa
Central
Vinh
Quang Binh Hue
Da Nang
Binh Dinh
Khanh Hoa
Binh Thuan
Central
Highland
Kon Tum
Gia Lai
Lam Dong
Da Lat
South
Binh Thuan
Thu Dau Mot Dong Nai
Ho Chi Minh Vung Tau
24 Disributors
24 Disributors 15 Authorired
Dealers
Our partners
Dalat milk stores in Da Lat
157, Nguyen Cong Tru Street, Ward 8, Da Lat City
6, Bui Thi Xuan Street, Ward 2, Da Lat City
11, Nguyen Van Cu Street, Ward 1, Da Lat City
Tu Tra Commune, Don
Duong District, Lam Dong
Province
Dalatmilk has developed
an online sales system
with door-to-door delivery.
Hotline: 1800 545 491
3. PRODUCTS AND LOCATION
Pure Pasteurized Pure Pasteurized Chocolate
Fresh Milk 950ml Fresh Milk 450ml Pasteurized Fresh
Milk 180ml
Pasteurized fresh
milk
Strawberry Flavored Pasteurized Fresh
Pasteurized Fresh Milk Milk With Sugar
Pure Pasteurized
Fresh 180ml
180ml 180ml
Natural Flavored Low Sugar Pasteurized Fresh
Pasteurized Fresh Pasteurized Fresh Milk With Sugar
Milk 220ml Milk 220ml 220ml
UHT milk
Pasteurized Pasteurized
Fresh Milk Fresh Milk
With Sugar With Sugar
180ml 110ml
Sugary Natural Yogurt Aloe Vera
Yogurt 100g Flavor 100g Yogurt 100g
Yogurt
Strawberry Drinking
Sweetened Yogurt
Yogurt 500ml
Drink 500ml
drinking yogurt
Cool C Peach Fermented
Yogurt Drink 450ml
B. Location
agency
● ĐÀ LẠT MILK TRUNG DŨNG ● AGENCY ONLINE DALATMILK-
77/6A Hưng Đạo Vương, KP4, Phường HOME DELIVERY
Trung Dũng, TP. Biên Hòa, Đồng Nai. 190 Nguyễn Lương Bằng, Quận 7, TP.
HCM.
● AGENCY CHERRY ● DALAT FRESH
144/5B KP2, Phường Tân Biên, TP. Biên 293 Nguyễn Văn Trổi, P.Phú Lợi, TP.Thủ
Hòa, Đồng Nai. Dầu Một, T.Bình Dương
● ĐẠI LÝ ONLINE CỬA HÀNG TÍN
● AGENCY ONLINE BÉ BI PHÁT GIA LAI
257 Phan Chu Trinh, Tam Kỳ, Quảng Nam Số 20 Đinh Tiên Hoàng, Pleiku, Gia Lai
service and terms
● Dalatmilk buys about 25% of raw milk from farmers in Lam Dong.
● Some standards such as dry-fat ratio, total impurities, stem cells,
added ingredients...if the standard is not met, instead of resolutely
not purchasing, DalatMilk will deduct money from the base milk
price.
●To“fat”
dairymust
farming households
be 3.2% or more; “Dry without fat” is greater than or
equal to 8.3% (according to the Regulation, the “dry matter”
content is greater than or equal to 11.5%.
4. Marketing
tactics
The 4Ps rule
1.Product 3. Promotion
2. Price
4. Place
1. Products Yogurt & drinking
yogurt
Milk
Milk products
1. Products
Milk products
+We use paper cartons to keep
freshness and the highest
quality.
+Volume:180ml, 450ml, and
950ml to suit various uses.
+No plastic in our products →
environmentally friendly.
1. Products
Yogurt & Drinking yogurt
+Long expiry date (up to 6 months)
+Storage requirements are simple
+Up to 6 flavors
.
+ Come with a lot of flavors meet
demands of consumers
2. Price
There are also different packages with different volumes and prices to satisfy
various customers.
Unsweetened Pasteurized Fresh
22%Chocolate
Flavored Pasteurized Pure Pasteurized
Pasteurized Fresh Milk With Sugar
Milk 180ml Fresh Milk 950ml
Milk 220ml 110ml
7,475VND _ 4,900VND _ 12,000VND _ 44,000VND _
Price comparison table between major brands
=> Competitive price in the pasteurize milk market
3. Promotion
Dalatmilk uses all forms of advertising to generate the brand
image and increase awareness about its brand from a large
number of customers.
3. Promotion
Collaborate with celebrity and influencer
Chi Pu, a singer and
actress, creates 20-
second films to
promote the product
and posts them on
Tik Tok, Facebook,
and Instagram.
4. Place (also known as distribution)
Currently, Dalatmilk has
developed an online sales
system with door-to-door
delivery.
You can buy goods at the
website or call Dalatmilk's
hotline 1800 545 491 for
directions to the shopping
address at supermarket chains
or distribution agents near your
living area.
4. Place
5. PLAN FOR THE FUTURE
Sales growth Product/service
improvement
PLAN FOR THE
FUTURE
Product Market
diversification expansion
Sales growth
Offer special promotions and
discounts
Understand customer base
Product improvement
Change the product packaging
Apply high technology to the
producing process
Product diversification
Adding new flavors
Change the product size
Market expansion
Bring Dalat Milk to every part of Vietnam and to countries in Asia.
THANKS!
