ANALYSIS OF THE ORGANIZATION AND ENVIRONMEN
OF VIETNAM FOREIGN TRADE JOINT STOCK
COMMERCIAL BANK
VIETCOMBANK
GROUP MEMBERS
PHẠM PHÚ HƯNG
NGUYỄN THỊ MỸ LINH
TRẦN LÊ KHÁNH LINH
Contents
I. Introduction
● Vietcombank's business activities
● The process of formation and development
● Mission, vision and values
II. Environment analysis
External environment
● Macro environment
● Micro environment
Cultural environment
● Vietcombank's mission and vision
● The tangible structure of organizational culture includes
● Organizational structure
01.
Introduction
Introduction
Joint Stock Commercial Bank for Foreign Trade of Vietnam,
so called Vietcombank is the largest company on the
Vietnamese securities market by capitalization.
The process of formation and development
The predecessor of Vietcombank was the Foreign
Exchange Management Department, under the
National Bank of Vietnam (established on January
20, 1955).
The process of formation and
development
Mission, vision and values
Mission Vision
“The leading bank for Vietnam's By 2030, to become the No. 1 bank in Vietnam, one of
prosperity” the 100 largest banks in Asia, one of the 300 largest
banking and financial groups in the world, one of the
1000 largest listed companies in the world making great
contributions to the development of Vietnam.
Values
Core values
1 2 3
Innovative Continuous Caring
4 5 6
Connected Individual Secure
Culture values
1 2 3
Reliability Standards Ready to innovate
4 5
Sustainable Humanity
Mercury
It’s the smallest of them all
Mars
Organizational Mars is a very cold planet
structure Jupiter
Jupiter is the biggest planet
Saturn
Saturn has several rings
02.
Environment analysis
External environment
Political and legal Technological environment
environment
Macro
environment
Cultural environment
Economic environment
Political environment
Stable political and developed economy attracts foreign investment
in the banking sector
Demand for loans to expand production and business increased
sharply
VCB has a lot of lending policies for many people.
Political Environment
Lending to pig farms and cooperation in leasing and consuming
products with large companies in the livestock industry such as
Masan, CP, Dabaco. Benefits:
Borrowing up to 70% of the investment.
Loan period up to 10 years
Flexible security assets
Multiple interest rate packages
Legal environment
The law sets out many regulations to ensure the safety and efficiency of banks,
customers and the economy.
Decision No. 2545 dated 30-12-2016 of the Prime Minister on "Approving the
project on development of cashless payments in Vietnam in the period of 2016 -
2020"
VCB also responded to the launch of VCB digibank. Get positive feedback:
security application before logging in, friendly interface
On January 1, 2022, VCB adopted a policy of exemption of card transfer and
maintenance fees
Economic environment
Impact of Covid-19 many enterprises go bankrupt,
supply chain disruption, capital deficit
VCB still ensures to maintain the leading profit in
the whole industry for 9 months with VND19,311
billion, up 21% compared to last year
VCB bad debts trend up in II/ 2021
Technological environment
In harmony with technology 4.0, VCB cooperates with
Fintech company to develop a digital transformation
strategy
VCB digibank improves many features: 24/7 fast money
transfer, electricity and water payment,
telecommunications, health, QR pay, online shopping ...
Sociocultural environment
Economy grows, demand for online payments increases rapidly
In Vietnam, there is a habit of paying in cash. But COVID-19 switches to e-
wallets, qr code scanning pay
In 2021, there will be 2000 transactions via e-wallet worth VND77.7 trillion
Demographic environment
Female customers accounted for 50.2%, male
accounted for 49.8%.
College and university students accounted for
65.36% of > very high
The average income is 7-10 million.
External environment
Customer Suppliers
Micro
environment
Competitors Labor market
Customer
Kinds of customers:
Personal
Corporate
Priority
Challenge:
Borrowers
Senders
Competitors
Competition is an object associated with the economic field, appearing only in the
terms of the economic field. A competitive environment is the best environment to
improve and grow labor productivity, efficiency and make a healthy connection
Competitors
The risk of bad debt and high deposit interest
rate
Deposit interest rates are always high, making
input costs high
The presence in Vietnam still ineffective
Lending to individuals and businesses has
potential risks of bad debt and difficult capital
flow
Suppliers
VCB mobilizes capital from suppliers: the public,
shareholders, businesses, other banks, strategic alliance
partners ... and is directly influenced by these suppliers.
The birth of Fintech is considered a new wave that changes
the entire way of providing and operating financial services
as well as the existing organizational model
Labor market
With 100% of employees signing labor contracts, Vietcombank has strictly implemented the
provisions of the law on labor, and at the same time created an important legal basis for employees
and employers to exercise their rights and responsibilities.
The above employee-oriented jobs have helped Vietcombank
build a stable labor relationship in the enterprise
Cultural
environment
● Mission “The leading bank for Vietnam's prosperity ”
● CB always innovates and develops to become a versatile, flexible corporation
● Vietcombank always brings customers the most comfortable experience, satisfaction.
The staff are polite, professional, dedicated people to help and appreciate their "gods".
TOP 1 BANK OF VIETNAM 2021
Top 30 banks in Asia Pacific
top 500 of the World Bank
The best mobile banking app in Vietnam in
2020.
cut interest rates up to 5 times
Adapt well to COVID 19
reduced profits by more than
VND3,700 billion to support
customers who suffered losses
Achieve excellent goals and high turnover in 2021
Cultural values
Reliability Sustainable
Preserving Trust and For the long-term benefit
Craftsmanship
Ready to innovate
Always aim for a modern and
civilized new thing
Standards Humannity
Respecting principles and Respect for virtues , closeness
standard behavior and sympathy to share
The tangible structure of
organizational culture
The green Vietcombank logo, which is a
symbol of natural strength, represents the
development in balance, standards and
dreams of expanding and reaching out for
development.
The V in the brand symbol is designed to
show a sustainable successful connection,
not only the symbol of Vietcombank, but
also the spirit of winning
Logo
The tangible structure of
organizational culture
Uniforms help employees no
longer have distance, people are
friendlier, more united, work
efficiency is enhanced. For male
employees are shirts and trousers
and female employees are black
vests and pants or skirts.
Uniform
Organizational 59 years of operation
structure ~600 branches/transaction offices/representative
offices/member units at home and abroad
Autobank system
more than 2,500 ATMs and over
60,000 card payment acceptors
nationwide.
Network
1,249 agent banks in 102
countries and territories around
the world
Main organization structure
Thanks!
