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SWOT Analysis of Vietnam Airline's Customer Services

This document discusses opportunities for Vietnam Airlines to improve their customer services through a SWOT analysis. Specifically, it identifies three main opportunities: 1) Receiving governmental support through policies that eliminate price ceilings and allow fuel surcharges; 2) Joining the SkyTeam airline alliance to boost prestige and service quality; 3) Cooperating with Vietcombank and American Express to launch a new credit card program.

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Hải Đỗ
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1K views9 pages

SWOT Analysis of Vietnam Airline's Customer Services

This document discusses opportunities for Vietnam Airlines to improve their customer services through a SWOT analysis. Specifically, it identifies three main opportunities: 1) Receiving governmental support through policies that eliminate price ceilings and allow fuel surcharges; 2) Joining the SkyTeam airline alliance to boost prestige and service quality; 3) Cooperating with Vietcombank and American Express to launch a new credit card program.

Uploaded by

Hải Đỗ
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPT, PDF, TXT or read online on Scribd
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SWOT analysis of

Vietnam Airline’s
Customer Services.
 Group’s members:
 DO THU HAI
 PHAM TRAN THANH
 NGUYEN MINH TRANG
 LY MAI HUONG
 Vietnam Airlines Company Limited
is the national flag carrier of Vietnam.

 Established as a state enterprise in


April 1989, and is headquartered in
the Long Bien district of Hanoi, with
activity centers at Noi Bai
International Airport and Tan Son
Nhat International Airport.

 2010: VNA has 9,260 employees: 400


pilots
OUTLINE

Strength Opportunity

SWOT of
Vietnam Airline’s
service

Weakness Threat
Opportunities of Vietnam
Airline to improve services
‘Opportunities' of VA Service

1 2 3
Cooperation
between
A member of
Governmental ‘Vietcom bank
SkyTeam & Vietnam
Support
Airlines
I / Governmental Support

 VNA brings Vietnam’s images &


friendship, cultural values to the
outside world.
>) Creating favorable conditions:
+ eliminating ceiling price on domestic air
routes
+ permitting to apply fuel surcharge when
petrol price is too high
+ tightening the policy on anti-monopoly
in aviation industry
+ investing in buying helicopters,
hovercrafts, and all other airplanes.
II/ Joining sky TEAM
 VNA has a chance to
consolidate its prestige and
produce better services for
both domestic and outbound
flights.

 ‘Vietnam Airlines’
admission to SkyTeam
marks a new milestone in
the history of the national
flag carrier. It is an
example of VNA’s capacity
to pursue wider and deeper
international integration’-
said PM Nguyen Tan Dung
III/ Cooperation between Vietnam Airline &
Vietcom Bank

In November 2005, Vietnam Airline cooperated with


Vietcombank & ‘American Express’ Group to launch
‘Vietcombank Vietnam Airlines American Express’
(Amex Gold Lotus)

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