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McDonalds New

McDonald's Corporation aims to be the best quick service restaurant experience by providing quality, service, cleanliness and value. The company has a global presence with over 30,000 locations worldwide and has grown significantly since being founded in 1940, becoming a recognized brand name. McDonald's focuses on strategies like being the best employer and operational excellence to continue growing profitably around the world.

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Reshma Ravin
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498 views24 pages

McDonalds New

McDonald's Corporation aims to be the best quick service restaurant experience by providing quality, service, cleanliness and value. The company has a global presence with over 30,000 locations worldwide and has grown significantly since being founded in 1940, becoming a recognized brand name. McDonald's focuses on strategies like being the best employer and operational excellence to continue growing profitably around the world.

Uploaded by

Reshma Ravin
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPT, PDF, TXT or read online on Scribd
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McDonald’s Corporation

Presented By:
McDonald’s

ARUN
JAIMON
JEFFRY
RANJITH.P.S
RESHMA
TIBU
McDonald’s Mission
Be the best quick service restaurant
experience. By providing quality, service,
cleanliness and value that make every
customer in every restaurant smile.
3 World wide strategies
 Best employer
 Operational Excellence
 Continue to grow and be profitable
COMPANY PROFILE

Mr. Jim Skinner ,


Vice Chairman, Chief Exec.
Officer
 Mr. Peter J. Bensen ,
Chief Financial Officer
 Mr. Donald Thompson
Chief Operating Officer
 Fred Turner
Honorary Chairman
HISTORY

Founded in 1940 in San


Bernardino, CA by Dick and
Mac McDonald
History
 1940 First McDonald’s • 1965 McDonald’s go
 1952 Attempts at public
franchising • 1968 Introduction of
 1954 Milk Shake Big Mac and shift to
Machine Network Television
 1955 prototype opens • 1970 1600 restaurants
in Des Plaines, IL • 1980 6000
 1956 14 McDonald’s McDonald’s
 1961 McDonald Restaurants
brothers sell rights • 1990 record sales
History Continued

 1994 Kuwait City, Kuwait


 2002 Forty seven years after
– 30,000 locations
– 2000 new restaurants
– World Wide Web
– McDonald’s a recognized Brand
Name
Recent
Acquisitions/Divestitures
 Boston Market
 Chipolte Mexican Grill
 Donato’s Pizza chain
 McCafe’
Training
 Surpasses even the U.S. Army
 Provides career opportunities
 Service Enhancement Process
 Consistent through CD-ROMs
ReHIREment
 Program established for mature workers
 Ease of transition of older workers returning
to the workforce.
 Flexible scheduling so as not to jeopardize
their Social Security benefits.
 More than 40,000 older workers serve
McDonald’s customers on any given day
McJobs
 Assistance to employees with mental and
physical disabilities.
 More than 9,000 workers went through the
program.
 Given formal graduation ceremony
Management
Development Programs
 Crew Development
 Restaurant Management
 Mid-Management
 Executive Development
Product Lines

 Hamburgers
 Chicken Sandwiches
 French Fries
 Beverages
 Breakfast Items
 Desserts
Technology
 McDonald’s in Sweden
– World’s First Snowmobile Drive-Thru

 McDonald’s & ExxonMobil???


– Speedpass invades McDonald’s
Industry Trends
 What is happening with fast food?
– People are more educated

 McDonald’s Responds
– America’s First McCafe
 In Downtown Chicago
FINANCIAL STATEMENT

values in USD (in billion)


25,000,000

20,000,000

15,000,000 Total Revenue


10,000,000 Gross Profit
Net Income
5,000,000

0
2008 2009 2010
Period ending
2010 2009 2008

Total
revenue 24,074,600  22,744,700   23,522,400  

Cost of
revenue 14,437,300   13,952,900   14,883,200  

9,637,300   8,791,800   8,639,200  


Gross profit

Net income 4,946,300   4,551,000   4,313,200  


Financial Evaluation
 The financial status showed a slight
decrease in 2009 as from 2008, but had a
rise in 2010.
Making A Difference

We have an obligation to
give back to the
communities that give us so
much."
- Founder Ray Kroc, 1955
Social Commitments
 “9-11” Relief Effort
 Environmental Concerns
 Educational Involvement
 Quality & Safety Procedures
 Ronald McDonald House
Charities (RHMC)
Bibliography
 www.mcdonalds.com

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