SWOT ANALYSIS
Group 1
Aira Niala
Abegail Puyawan
Catherine Seño
1 History and Evolution
2
Components of the strategic tools
Contents 3 Benefits and Drawbacks
4 Additional Information
Icebreaker
Direction:
Each Group will choose one representative to grab
any item on her/his desk.
Icebreaker
Once each group representatives has an item in their hand,
By group you're going to try sell it to the other members/group.
*You can set the price and have one minute to deliver a sales
pitch and one minute to answer questions.
After all pitches are made,
each member will be allowed to use the
poll ( in our group messenger) to select
one item they would "buy."
Icebreaker
The person who gets the most numbers of
vote to purchase ( in the poll ) wins.
History and Evol
01 ution
Catherine Seño
PART ONE
Components of t
02 he strategic tool
Aira Niala
PART TWO
SWOT
S t r e n g t h sW e a k n e sO
s p p o r t u n i t i e sT r e a t s
A SWOT analysis looks at your strengths
and weaknesses, and the opportunities
and threats your business faces.
What
Is SWOT
analys is
Planning tool
Framework for
organizing
Technique
Planning tool used to
understand Strengths,
Weaknesses,
Opportunities, &
Threats involved in a
project/ business.
Used as framework for
organizing and using data
and information gained
from situation analysis of
internal and external
environment.
A technique that enables
a group or individual to
move from everyday
problems and traditional
strategies to a fresh
prospective.
SWOT is commonly used as part of
strategic planning and looks at:
Internal Strengths
Internal Weaknesses
SWOT analysis is a method Opportunities in the
for analysing a business, External environment
its resources, and its
environment. Threaths in the External
Environment
SWOT analysis
Can help the management in a busine
ss discover :
Whether the business is makin
What the business does the most of the opportunities
tter than the competition available
Add Title
How a business should
What competitors do better should respond to chang
than the business in its external environme
Results of analysis
Positive Factor Negative Factor
Internal Factors Strengths Weakness
External Factors Opportunities Treats
️️Key points ️
🔐 Strengths and Weaknesses
Are Internal to the business
Relate to the present situation
🔐 Opportunities and Treats
Are external to the business
Relate to changes in the
environment which will impact
the business
Strengths
Things your company does well
Qualities that separate you from your competitors
Internal resources such as skilled, knowledgeable staff
Tangible and intangible assets
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1. Strengths describe what an organization excels at and
what separates it from the competition.
2. Strengths are characteristics that an organization does
particularly well, or in a way that distinguishes the
business from its competitors.
3. Strengths are internal, positive attributes and resources
of a company that support a successful outcome. These
are things that are within your control.
4. Strengths are the beneficial aspects or the capabilities of
an organization, and can be either tangible or intangible.
It includes human competencies, process capabilities,
financial resources, products and services, customers
goodwill and brand loyalty.
Strengths are the characteristics that give
an edge to the organization over its
competitors.
For example,
• a strong brand image in the market,
• huge market share,
• loyal employee base, and
• better technological know-how can act as
strengths to an organization
Weakness
Things your company lacks
Things your competitors do better than you
Resource limitations
Unclear unique selling proposition
1. Weaknesses are the characteristics that put an
organization behind its competitors.
2. Weaknesses are negative factors that detract from
your strengths or stop an organization from
performing at its optimum level. These are things
that you might need to improve on to be
competitive.
3. Internal attributes, qualities and resources that
prevents the organization from accomplish it's
mission and achieving their full potential.
Weaknesses are the characteristics
that put an organization behind its
competitors.
This can include a
• lack of commitment from top management,
• limited production capability,
• lack of accessibility to innovative technologies,
and
• poor organizational policies.
Opportunities
Underserved markets for specific products
Few competitors in your area
Emerging need for your products or services
Press/media coverage of your company
1. Opportunities refer to favourable external factors that could
give an organization a competitive advantage and are likely
to contribute success.
2. Opportunities usually arise from situations outside the
organization, and require an eye to what might happen in the
future.
Opportunities are presented by the environment within which
the organization operates. These arise when an organization can
take benefit of conditions in its environment to plan and
execute strategies that enable it to become more profitable.
Organizations can gain competitive advantage by making use of
opportunities.
3.
Opportunities are the circumstances
that an organization can exploit to its
advantage.
If there is an opportunity,
• organization can acquire a small-scale
financially stable firm within the same industry
to strengthen its base in the existing market
• expand into new target markets
tariff cuts could be an opportunity for an
organization
• to export its products to a new market and
• increase the market share.
Threats
Emerging competitors
Changing regulatory environment
Negative press/media coverage
Changing customer attitudes toward your company
1. Threats are external factors that an organization have no
control over and could jeopardize the entity's success.
Organization may want to consider putting in place
contingency plans for dealing with them if they occur.
2. Threats refer to factors, elements or circumstances that have
the potential to harm an organization.
3. Threats arise when conditions in external environment
jeopardize the reliability and profitability of the organization’s
business. They compound the vulnerability when they relate to
the weaknesses. Threats are uncontrollable. When a threat
comes, the stability and survival can be at stake.
Threats are the circumstances or
elements that could cause
trouble to an organization.
For instance:
a situation like an abrupt change in people’s
lifestyles or new technologies can be a threat to
the organization.
example:
Nokia and Kodak are examples of
how organizations succumb to their
inability to recognize
Benefits and Drawb
03 acks
Abegail Puyawan
PART THREE
Activity time !
Make your own matrix of SWOT analysis
Thanks for
listening
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