Jollibee Foods Corporation began in 1975 as an ice cream parlor in the Philippines and has since grown to become the largest fast food chain brand in the country. It owns and franchises various quick service restaurants both in the Philippines and internationally, with a vision to become one of the top 5 restaurant companies worldwide. Jollibee is committed to giving back through community projects and building on its domestic success by expanding its brands overseas.
Jollibee Foods Corporation began in 1975 as an ice cream parlor in the Philippines and has since grown to become the largest fast food chain brand in the country. It owns and franchises various quick service restaurants both in the Philippines and internationally, with a vision to become one of the top 5 restaurant companies worldwide. Jollibee is committed to giving back through community projects and building on its domestic success by expanding its brands overseas.
Jollibee Foods Corporation began in 1975 as an ice cream parlor in the Philippines and has since grown to become the largest fast food chain brand in the country. It owns and franchises various quick service restaurants both in the Philippines and internationally, with a vision to become one of the top 5 restaurant companies worldwide. Jollibee is committed to giving back through community projects and building on its domestic success by expanding its brands overseas.
Jollibee Foods Corporation began in 1975 as an ice cream parlor in the Philippines and has since grown to become the largest fast food chain brand in the country. It owns and franchises various quick service restaurants both in the Philippines and internationally, with a vision to become one of the top 5 restaurant companies worldwide. Jollibee is committed to giving back through community projects and building on its domestic success by expanding its brands overseas.
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Group 5
Strategic Management INTRODUCTION Jollibee Foods Corporation owned by the Tan family began in 1975 as a basic ice cream parlor. Tagline: ‘Bida ang saya’ (A joyful experience is our main offering) ‘langhap-sarap’ (Smells good, Taste good) Jollibee is the largest fast-food chain brand in the Philippines JFC is operating and franchising quick service restaurants (QSRs), such as: Jollibee Highlands Coffee Chowking Pho24 Greenwich Hard Rock Café Red Ribbon Dunkin Donuts Yong He King Smashburger Hong Zhuang Yuan Tim Ho Wan Mang Inasal Tortas Frontera Burger King INTRODUCTION Jollibee is committed to give back to its host communities through meaningful and lasting socio-civic projects. Through the establishment of the Jollibee Foundation. Building on its success in the Philippines, Jollibee Food Corporation turned its sights overseas. OUR VISION To be one of the Top 5 Restaurant Companies in the World All our brands are trusted and well-loved, craved around the world: Renowned for consistently great tasting food. Recognized for high value for money. Endeared for warm and sincere distinct service to our customers. Admired for our beautiful stores in excellent location. We are acknowledged as one of the Best Companies to Work for, regarded for our efficient systems and processes, highly engaged teams and people- focused culture. OUR MISSION To serve great tasting food, bringing the joy of eating to everyone.
