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Introduction To Retail Management

The document provides an overview of retail management principles and practices. It outlines various rules for classroom participation and deadlines. It then defines key terms related to retailing such as the meaning of retailing, the 6 P's of retailing which are product, place, price, people, presentation, and promotion. It also discusses channel power in retailing and the prospects and key drivers of retailing in Pakistan including changing consumer behaviors, technologies, and the benefits of retailing for consumers.

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kazim7864
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316 views16 pages

Introduction To Retail Management

The document provides an overview of retail management principles and practices. It outlines various rules for classroom participation and deadlines. It then defines key terms related to retailing such as the meaning of retailing, the 6 P's of retailing which are product, place, price, people, presentation, and promotion. It also discusses channel power in retailing and the prospects and key drivers of retailing in Pakistan including changing consumer behaviors, technologies, and the benefits of retailing for consumers.

Uploaded by

kazim7864
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPT, PDF, TXT or read online on Scribd
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RETAIL MANAGEMENT

Functional principles and practices


Introduction
• Rules :
• Students coming after 8:05 will not be allowed to enter the class
• No cross talk ( No with a capital ‘N’) is allowed
• Smart comments if any ( apart from the study related material) will
result in expulsion from the class at once
• You can ask as many questions as you want if the concept is not
clear
• The assigned deadlines will be strictly followed and NO one is
encouraged to approach the facilitator for extension
• You will be expected to fully participate in the class discussions
• Remember hard work pays in the end and I will make sure it does 
Retailing
• Meaning?
Meaning of retailing
• First hand transaction with the customer
• Direst interface with the customer and the
coordination of business activities from end
to end
• Starts from the concept or design stage of
the product or offering, to its delivery and
post delivery to the customer.
6 p’s of retailing
• What are the 6 p’s of retailing
6 P ‘s of retailing
• Product
• Place
• Price
• People
• Presentation
• Promotion
Channel power
• It refers to the extent to which retailers
influence marketers decisions lice pricing,
promotion and product strategy .
Prospect of retailing in Pakistan
• Retailing in urban cities
• Retailing in rural areas
• Retailing in the global scenario
• Changes in the retail sector in recent years
Key drivers of retailing
Consumer pull :
we have moved from a supply led market to a
demand led market
• High income segment :
Not involved in purchases directly to a great extent
• Middle and low income group :
Highly involved in grocery shopping spending 50 %
of the income on grocery.
Main target of the retailers and companies
Key drivers of retailing
• Rising incomes
• Explosion of media
• Changes in consumer behaviour:
• More aware urban woman
• Consumers looking for convenience
• Children a major influencer
• Consumer niches
Key drivers of retailing
• Consumerism cycle
Manufacturer distributor consumer
• retailer gaining power
• Major influence on consumers
• Higher fees is paid to the retailers, by the
manufacturers, for promoting their product
Key drivers of retailing
• Rural market waking up
• Establishment of supply chain
• Change in scale of operations
• Size of retailers have increased e.g. macro ,
my superstore
• Entry of the corporate sector into
reatiling:
• ideas , turbo plastic items , al karam
Key drivers of retailing
• New entrepreneurs :
• Foreign retailers looking for entry
options :
Reebok
Nike
Charles and Keith
Key drivers of retailing
• Technological impact
• Closed circuit cameras
• Bar coding
• Management information systems
• Use of credit cards, debit cards
• Toll free numbers for tele shopping and net
shopping
• Database of customers
Retail environment
• Benefits to the consumer :
• Bulk breaking
• Assorting function
• Storing function
• Economic utility : providing the consumers the
products they want , in the form , the place and in
the time they desire
• Production cycle: placing orders for peak demands
well in advance and managing inventory
Retail environment
• Creating employment
• Service culture in society

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