PANGHULO NATIONAL HIGH SCHOOL – MIL SECOND SEM 3 RD
QUARTER
Module 2: The Evolution of
Traditional Media to New
WITH MS. TABINAS
OBJECTIVES
After going through this module, you are expected to:
1. Explain how the evolution of media from traditional to new media
shaped the values and norms of people and society. (MIL11/12IMILIIIa-
PREHISTORIC AGE
2,956 BCE
2,000 BCE
1700
1,500 BCE
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PRE-industrial AGE
1041: Movable Clay type printing in China
1440: The First Printing Press in the world by German
goldsmith Johannes Gutenberg
1477: First Printed advertisement in a book by William Caxton
1700
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INDUSTRIAL AGE
1700- 1930
1774: Invention of Electric Telegraph by George Louis Lesage
1829: Invention of Typewriter by W.S. Burt
1876: Invention of Telephone by Alexander Graham Bell
1877: Invention of the phonograph by Thomas Alva Edison
1894: Invention of Radio by Guglielmo Marconi
The early 1900’s: Starting of the Golden Age for Television, Radio and
Cinema
1918: First colour movie shot Cupid Angling
1920: Invention of TV by John Logie Baird and First Radio Commercial
Broadcast by KDKA radio station a daughter company of Westinghouse
Electric and Manufacturing Company
1923: The first news Magazine was Launched - TIME
1927: First TV transmission by Philo Farnsworth
ELECTRONIC AGE
(1930s - 1980s)
1940: Community Antenna Television system, Early cable
1950: Black and White TV came out and became mainstream
1960: Rise of FM Radio
1963: Introduction of Audio Cassettes
1972: Email was developed by Ray Tomlinson
1973: First handheld Mobile Phone by John Mitchel, and Martin
Cooper
1975: Introduction of VCRs
1980: Color television became mainstream and First Online
Newspaper - Columbus Dispatch
1981: IBM Personal Computer is introduced
1985: Microsoft Windows is launched
1986: MCI Mail - First Commercial Email Service
NEW INFO AGE
1900s -2000s
The 1990s to 2000s: Invention of the Internet, Birth of
Social Networking Sites, and Emergence of Social Media.
1991: World Wide Web came into being by Sir Timothy
John-Berners Lee
1995: Microsoft Internet Explorer was launched
1997: DVDs replaced VCR
2001: Instant Messaging Services
2002: Satellite Radio is launched
2004: Facebook
2005: YouTube
2006: Twitter
2007: Tumblr
2010: Instagram
COMMENT
TASK 1
TASK 2
ANSWER
POSTTEST
THANK YOU!
BRUCE LEE
The success of our virtual classroom lies in
our collective hands!
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detail/timeline-of-the-
evolution-of-mass-
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