Major Problem faced in Agriculture

In Traditional Agriculture which we (my family) were practicing

from 10 years has shown various problem:
• Farmers are not able to repay the loan or they are left with no option than suicide.
• Too much loss of water and damage to the soil and vegetation around us because traditional
farms need huge space.
• Apart from these , the climate change, the less supply of required water either through
irrigation or by natural means harms the crop.
• An open environment which can not be predicted and price of manure and other factors like
transportation and land hinders the production.
• No proper unity and guidance and lack of proper resources and market factor plays a very
harsh role in profit ratio and to earn normal earning.
• The price of the crop increases whenever the supply becomes less,
which is profitable in modern scenario of lockdown etc.
• Moreover the supply becomes very less due transportation problem.
• We have limited lands on which farming is possible and lot of the
land is already infertile to cultivate.
• Infact Rajasthan also has a limited supply of water which makes it
even more difficult to grow easily in bulk.
• Heavy expenses occur which makes it uneasy to grow and loan puts
the farmer in more tension and less quality.
OUR VISION OUR
SOLUTION
VERTICAL FARMING
• What if i tell you that produce can become 10 times more than a normal farm
• With less land use, less use of water, with more defined way and with experience of 10 years we can
plant more and get more out of less land and great profit.
• With vision to provide our customers highly nutritious food using modern farming methods and to
bring the farming under a single hegemony and profit to the famer
• We plan to create stable source of income for farmers of the country.
• We plan to establish more than poly farm structure and which can face any climate change and can
produce more with help of LED lights.
• We plan to provide employment to most of the farmer which will work under us or on our land or
under over company with the knowledge of modern science and modern ways to cultivate.
• We plan to sell to various food companies, market and online as well.
• We will be having farming robot to help our interns and farmers to get acquainted with the modern
technological aspects of farming.
 Current Target : 4 months recurring
income, annual revenue< 40 lacs ($ 57000)
WE EXPECT TO RAISE A WHOLE SUM OF ₹ 1 CRORE($143, 000)

Poly-Farms Houses Vertical Farm Houses Hydroponic Farm Houses

Set it as a BRAND. To establish more To generate employment farmers, Open our own stores or go into
than poly-farms structures suppliers, drivers, workers, collaboration with various
managers. companies
 Key Resources
The Capital amount to
Water supply
be invested which will
Limited required
Provide funding for start

Quality fertile soil for Machines or

farming. The land which the AI machines
We are ready with Sensors and
hydroponics tools
Electric supply by solar
Planting material
panels and usage of L.E.D.
Not the normal ones
Lights for more production.

Overheads labours including Infrastructure

Farmers , Transportation and The poly house
manure.
COMPETITIVE LANDSCAPE
Covering a single city Covering multiple cities

• Letcetra Agritech , Sattari district Goa • Barton Breeze, Gurgoan (6 cities)

• Herbivore Farms, Mumbai • Terra Farms, Manori
• Triton Foodworks, Delhi
• Nature’s Miracle, Noida
• Shri Ram Gopal’s Future Farms, Chennai
• Acqua Farms, Chennai

Them : Us:

• They don’t have large number of customers. • We have both companies and market as
• Most have 1 single farm. customers.
• Barton breeze has 1 farm in each city. • We will have a chain of atleast 10 farms per city.
• Their total production is 100ton approx. • Our production 400 tonnes approx.
What makes us different!
• Unlike the other companies like :
• HERBIVORE FARMS, Mumbai only has 2 farmers (owners themselves) Whereas Oroland will
have it’s own team of around 8-10 farmers, hence thrice the productivity. And acc. To the
statement given by them to the media they do not wish to expand themselves outside
Mumbai.
• Triton Foodworks, Delhi only has 1 bigha i.e. 0.367 acre, whereas Oroland has 60 bigha i.e 20
arces.
• Nature’s Miracle, Delhi produces very little products and has a very tough competition with
Triton Foodworks.
• Shri Ram Gopal’s Future Farms, Chennai is a Poly-house farming company, unlike Oroland
which will be a Vertical Farming company.
• Aqua farms, Chennai face the same problem as Nature’s miracle, i.e getting a tough
competition from Shri Ram Gopal’s future farms in Chennai.
Our Benefit
• We are might be starting late then others but they all are busy
competing with each other or not competing at all.
• All of them are either in the northern or in the southern part of India,
whole Western, middle, and eastern area has been forgotten, which
gives us a wonderful opportunity to strike at it, and these all
companies provides us the opportunity to learn from their mistakes in
implementation of farms which will be helpful for us in future.
 Past Decade Revenue

The average revenue/year was ₹30,00,000 from our traditional

farming.
MARKET
ACQUISITIO Community Marketing
N PLAN • We have the supply channels through which we use to sell our normal farming crops.
• We also have contacts with distributors and we will deal with various companies
according to the quality and quantity needs.
• We will promote Vertical farming, create awareness related to latest methods. Which
not only saves water but gives best outcomes.
• Paid & free internships for Agriculture students and jobs for the experience farmers.
• Quarterly Engagement events.
• Establishment of more farms with more crops growth cycles.
• We will sell at normal rates but more produce will automatically result in more money.

Digital Marketing
• Social Media Campaigns regarding Organic food and it’s advantage.
• Publishing Articles in newspapers and health, sports magazine and manipulating minds
to attract the customer

Incentives & Freebies

• Usage based offers in posh localities and through online selling
• Discounts or coupons in large buying.
• Medicinal plants also to be grown as it will benefit the society and the companies
growth
 REVENUE MODEL
Cost structure for 1 farm (excluding land price): Revenue Generated by 1 farm:

• Building cost of farm - ₹40,00,000 approx. • Total production per year = 34000 kg
• 1 Farmer required, salary :₹10,000/month. • Total income = 34000 * 30 ( average price of
• Fertilizer ,water supply and seeds : ₹ 2 lac yearly. veggies) = ₹ 10,20,000 lac.
• Miscellaneous : ₹1 lac yearly.
• Hence, for 3 farms = ₹35,00,000/ annum.
Total = ₹ 45 lac for the whole year production
• Note : Prices(vegetables, spices) may vary with time
We are planning to raise a total of 1 crore which is for and company will also export, so profit may
total of 2-3 such polyfarms of Vertical farm increase, depending on quality and demand.

Once occurring expenses: Recurring Expenses :

• Planting materials and planting. • Transport.

• Land. • Manures and fertilizer.
• Office. • Labour charges.
• Cold storage. • Electricity.
• Poly-house infrastructure. • Overhead and miscellaneous.
 Fig. 2,3 Our land on which traditional farmingis being done.
Fig. 1 Local vendors selling crops of our
land and he is one of our contacts in
local market (Mandi

Fig 4. One of co-founders Mr.

Aditya Kumawat practicing
farming in our farms.
KEY SUCCESS FACTORS
TIMING PRODUCTS APPROACH
Surge in Spices • Survey of demand of crops
• Various food products And Vegetables in market
crops
Medicinal plants • Data centric
• Vertical farming which grows • Affordable price range for all
various crop dor medical use
as well

TARGET MARKET TEAM MARKET VALIDATION

• Common people , to sell to • Relevant Experience • Covering whole food
the market • Farmers team and union industry
• Food based industries and • Distributors and channel to • High growth in upcoming
companies market period
• Complimentary Connections
 RISK ANALYSIS
Without risk we cannot reach higher the challenges which are most commonly faced in the
vertical farming are
• TEMPERATURE and HUMIDITY : figuring out how much cooling, Dehumidification and heating is
required.
• Lights, motors, pumps are the heat producers.
• Moisture is to be added via Evapotranspiration , it is greater when plants become mature and do
not stop unless we provide cold air and again reheat it optimally.
• We can easily deal with these with advance technologies and various out ways amd experience
of farming methods.
• The project has a negligible risk as because there is no chanve of crops getting destroyed or
damaged as well as the infrastructure will also have no depreciation till 15 years.
• The soil quality will be great and Fertility will increase with the help of manure and fertilisers.
• The only risk involved is the delay in the time of transportation which will be managed by the
team involved.
FOUNDERS & TEAM
ABHIMANYU Garvit Parakh
SHEKHAWAT
FOUNDER & CFO CEO & Co-founder
Under his idea and vision Marketing head and
we laid the foundation of strategies maker and
this company. managing deals.
Contact: +91 6375107088 Contact: +91 9330976052
Email : Email :
abhi050200@gmail.com garvit.garvit.parakh@gma
il.com

Aditya Kumawat
Co- founder & Head of
Operations
Deals with activities
related to organising
Land, Labour.
Contact : +91 8440958490
Email :
adityakumawat195@gmai
l.com