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Team S - Berlin - Period 2

The document summarizes a Markstrat simulation conducted by Team S for the Berlin industry. It includes the following key points: 1) The Berlin market is well-established with several strong brands catering to various customer needs at different price points. 2) Sonite is one of the brands in the market differentiated based on 5 main factors: processing power, display size, design index, battery life, and number of features. 3) The document analyzes customer segments, product types, period stats, P&L statements, and company projections. It recommends focusing marketing spend on fewer products to attract targeted customer segments and build brand identity through positioning.

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Kishore Kumar
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48 views11 pages

Team S - Berlin - Period 2

The document summarizes a Markstrat simulation conducted by Team S for the Berlin industry. It includes the following key points: 1) The Berlin market is well-established with several strong brands catering to various customer needs at different price points. 2) Sonite is one of the brands in the market differentiated based on 5 main factors: processing power, display size, design index, battery life, and number of features. 3) The document analyzes customer segments, product types, period stats, P&L statements, and company projections. It recommends focusing marketing spend on fewer products to attract targeted customer segments and build brand identity through positioning.

Uploaded by

Kishore Kumar
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Markstrat Simulation

Team S
Industry Berlin
Submitted by
Neha Sheenam
Rajat Bhatia
Amrutha
Jeevan Rathod
Shivam Gupta
 Well established market
 Several strong brands at various price points
 Catering to various needs of customers
 Sonite brands are mainly differentiated on 5
main factors
Sonite
* Processing Power
* Display Size
* Design Index
* Battery Life
* Number of Features
Explorers (Ex)

Products and SOLO Savers (Sa)


Shoppers
(Sh)
types of Types of Customers
customers SOFT
High Earners Professionals
(Hi) (Pr)
Stats for
Period O
Stats for
Period 2
Stats for
Period 2
P&L
Statement
Company
Projections
Analyzing all the available
reports

Growth Segmenting the customers


according to the range of
Strategy products

Spending on advertising
and commercial
expenditure is 80-20 rule
Better to focus on
fewer products and
attract their target
Competitive analysis
market to build
of other brands and
brand identity
trying to position
Recommendations Segmenting,
Targeting and
efficiently than
them by adjusting
Positioning are key
marketing mix and
for success
commercial team
THANK YOU

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