This document discusses intercultural communication in business. It begins with definitions of intercultural communication and provides examples of communication issues that can arise across cultures, such as different meanings of gestures or phrases. The importance of intercultural communication for global businesses is explained, noting how cultural differences can impact areas like trust. Business etiquette norms are reviewed for countries like China, Japan, Germany, and France. The advantages of cultural diversity in the workplace and limitations of intercultural communication are outlined. Recommendations are provided for developing strong intercultural skills through training programs and maintaining an inclusive work environment.
This document discusses intercultural communication in business. It begins with definitions of intercultural communication and provides examples of communication issues that can arise across cultures, such as different meanings of gestures or phrases. The importance of intercultural communication for global businesses is explained, noting how cultural differences can impact areas like trust. Business etiquette norms are reviewed for countries like China, Japan, Germany, and France. The advantages of cultural diversity in the workplace and limitations of intercultural communication are outlined. Recommendations are provided for developing strong intercultural skills through training programs and maintaining an inclusive work environment.
This document discusses intercultural communication in business. It begins with definitions of intercultural communication and provides examples of communication issues that can arise across cultures, such as different meanings of gestures or phrases. The importance of intercultural communication for global businesses is explained, noting how cultural differences can impact areas like trust. Business etiquette norms are reviewed for countries like China, Japan, Germany, and France. The advantages of cultural diversity in the workplace and limitations of intercultural communication are outlined. Recommendations are provided for developing strong intercultural skills through training programs and maintaining an inclusive work environment.
This document discusses intercultural communication in business. It begins with definitions of intercultural communication and provides examples of communication issues that can arise across cultures, such as different meanings of gestures or phrases. The importance of intercultural communication for global businesses is explained, noting how cultural differences can impact areas like trust. Business etiquette norms are reviewed for countries like China, Japan, Germany, and France. The advantages of cultural diversity in the workplace and limitations of intercultural communication are outlined. Recommendations are provided for developing strong intercultural skills through training programs and maintaining an inclusive work environment.
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Intercultural
Communication in Business Group Member’s List
ROLL NUMBER NAME
19241095 Sinhaj Noor
19241097 Miskatul Jannat 19241105 Musarrat Samin Binte Safi 19241091 Abdullah Al Jubair 19241068 Syeda Sanja Kader Kanta 19241131 Jannatul Ferdous Jeba 18241087 Noor-E-Yeasin Nayeem Introduction of the Company-Global Brand Pvt. Ltd. The largest Computer Distributor in Bangladesh Since 1996 26 branches
COMPANY’S MISSION To find cost-effective solutions to the problems affecting the society and adopt appropriate technology for innovations, contributing to better life and living conditions of the people.
COMPANY’S VISION Our vision is to build a beautiful tomorrow, keeping in mind the frequent changes in taste and needs of modern lifestyle. Combining practicality with aesthetic qualities, we constantly endeavor to attain our clients’ valued confidence Introduction of the Employer
Mizanuzzaman Assistant General Manager Sales Department Global Brand Pvt. Ltd. Intercultural Business (Introduction) “Intercultural communication can be defined as the interpersonal interaction between members of different groups, which differ from each other in respect of the knowledge shared by their members and in respect of their linguistic forms of symbolic behavior.”– Karlfried Knapp Intercultural Communication (Examples) • Coca-Cola Company once tried to find a phonetic equivalent of their brand to be used in China and thought of using KeKou-KeLa. But the translation of those words would be “bite the wax tadpole” or “female horse stuffed with wax”. So it’s totally change the meaning.
• “Thumbs up” sign is taken as a symbol to say okay in most cultures but it has offending meanings in Iran, Latin America, and some other cultures.
• Eating with hands is considered to be an accepted way to eat in Bangladeshi culture but it taken as a manner-less in many other cultures.
• In America people shake hands or even hug each other as greeting but Muslim cultures like Bangladesh prefer Salam as a greeting along with handshakes or hugs. In India people join their hands to say namaskar. Importance of Intercultural Business • It offers the ability to deal across cultures, which is increasingly important, as the world gets smaller. • Helps to deal with cultural difference peacefully • Lacking in intercultural communication can lead to the insult of the culture and people involved. • People interpret messages based on their culture, so it’s important to know about the cultural differences for proper communication. • Intercultural differences also cause lack of trust between people as the meaning of trust itself can be different. Intercultural Communication in business & its effect on business world
China France
Germany Japan INTERCULTURAL COMMUNICATION IN BUSINESS
Business Etiquettes in various countries:
Chinese people appreciate a conservative dress code. Avoid physical contact while conversing Japanese people of similar positions sit across from each other, juniors should never sit across from senior employees Germany :No jokes during business meetings. Allow the oldest person to enter the room first. France: Fashion and appearance are much more important in France than in most other countries in the world Globalization and Multicultural Workforce Why companies go global
Entry to new markets
Access to local talent Increased business growth Stay ahead of the competition Regional centers Why Cultural Diversity in The Workplace Is A Win-Win
Advantages Cultural diversity can increase profits Cultural diversity can reduce employee turnover Reduces negative emotions such as racism, homophobia, sexism and the like. Limitation
Inaccurate assumption in meaning
Formality differences in communication Misinterpretation of body language Unfamiliar phrases in communication To communicate in writing To arrange training programs Ways to Byactively seeking input from develop minority groups intercultural Bymaking rooms for social communication events Bycreating flexible work environment Notassuming similar values and opinions Summary of findings Conducting introductory sessions while employing new employees to know one another better. Considering different views and opinions of the employees while taking decisions. Discouraging cultural biasness and giving everyone equal rights. Adapting the norms and regulations of foreign cultures. Maintaining cultural sensitiveness towards the foreign clients and customers. Discussing and taking suggestions of foreign business partners while making business decisions. Maintaining good professional relationships as well as good personal relationships with the foreign clients and customers. Recommendations
Arranging training programs to learn, understand and furnish the ability of
speaking English to communicate more effectively and to attend foreign
meetings. Arranging training programs for enhancing technological skills.
Maintaining more friendly environment inside and outside the organization for tackling uncertain arise of communication gap problems. References • https://www.communications/cross-cultural-business-communication.php • https://www.encyclopedias-almanacs-transcripts-and-maps/culture-and-communication • https://mkbconseil.ch/intercultural-communication-important-know-summary-interview-drmilton-bennett/ • https://bizfluent.com/facts-5256365-do-companies-go-international.html • https://www.capital-ges.com/the-advantages-and-disadvantages-of-international-expansion/ • https://www.business.com/articles/so-international-business-etiquette-from-around-the-world/ • https://baldeaglepanda.files.wordpress.com/2015/07/hollandhalley_asu.pdf • https://bizfluent.com/way-5336684-business-etiquette-uk.html • https://www.referenceforbusiness.com/small/Mail-Op/Multicultural-Work-Force.html • https://www.referenceforbusiness.com/small/Mail-Op/Multicultural-WorkForce.html#ixzz6LxV0ZQw9 THANK YOU
