MADE BY SEBASTIAN KARL DE VERA
CARLO DELA ROSA
JOHN LEONARD SALAZAR
VISUAL INFORMATION AND
MEDIA
VISUAL MEDIA
 Any symbols, pictures,
 icons, signs and others
 that communicates
 with one’s sense of
 sight
Ideograms
 These are graphical
 symbols that represent
 ideas. Examples are
 signs, logos, and
 symbols
Statistical
visualization
 These are graphical
  symbols that represent
  ideas.
 Examples of such are pie
  graphs, bar graphs and
  etc…
Picture
 Photography, painting,
  drawing, and the line all fall
  under pictures.
 It is used widely by people to
  express their ideals, opinions,
  and sentiments
Graphic Design
 This refers to the art of
 combining text and pictures to
 communicate information,
 infographics, posters, and
 graphic advertisements are
 considered as graphic designs
Video
 If graphic design is the
 combination of text and
 pictures, video is the
 combination of motion and
 picture; or of motion, picture,
 and audio
3-D Image
 A three-dimensional
 visual medium can be a
 sculpture, an
 architecture, a real-life
 object
Visual Information
 The information that a person
  gets from the visual medias
  mentioned earlier is called visual
  information.
 The ideas that you have
  perceived after viewing the
  visual media
History
 Archeological findings suggest
  that visual communication
  started way back in 40 000 BCE.
 As history progressed so did
  visual media.
The Power Of Visual
Information
 Visual communication is a
 powerful form of
 communication for visual
 messages stimulate both
 intellectual and emotional
 responses.
How greatly does visual
information affects people?
VISUAL INFORMATION
POWER OF VISUAL MEDIA
THE POWER TO PERSUADE
 One power of visual information is
  that people usually ground their
  beliefs and ideologies base upon it,
  hence the saying “to see is to
  believe”
 One manifestation of this power is
  when a person votes for a politician
  whose picture while helping a
  typhoon victim went viral.
THE POWER TO AFFECT
THE POWER TO AFFECT
 When you see the symbols presented,
 you’ll think and feel things and it will affect
 your emotions, when in reality the symbols
 presented are just imges made up of lines
 and shapes, however because of the
 connotations attached to them, these
 design brought different emotions and
 interpretations to many people, including
 you
THE POWER TO MAKE AND BREAK
THE POWER TO MAKE AND BREAK
 The vulture and the little girl, also known as
  "Struggling Girl", is a photograph by Kevin Carter which
  first appeared in The New York Times on 26 March
  1993. It is a photograph of a frail famine-stricken boy,
  initially believed to be a girl, who had collapsed in the
  foreground with a vulture eyeing him from nearby. The
  child was reported to be attempting to reach a United
  Nations feeding center about a half mile away in Ayod,
  South Sudan, in March 1993. The picture won the
  Pulitzer Prize for Feature Photography award in 1994.
  Carter committed suicide four months after winning
  the prize.
THE POWER TO MAKE AND BREAK
 ANOTHER ISSUE IN VISUAL
  COMMUNICATION IS HOW PEOPLE REACT
  TO THE VISUAL INFORMATION.
 The picture presented, caused different
  interpretations, praises and criticism and
  even led the photographer to break his life
  and commit suicide after facing criticisms,
  financial difficulties and emotional trauma.
THE POWER TO MAKE AND BREAK
 People judged the photographer for not
  helping the kid in the picture, but they
  didn’t know is that the photographers were
  told not to touch the famine victims
  because of the risk of disease of
  transmission, that is why he wasn’t able to
  help the kid.