The document outlines a digital marketing campaign about providing educational information on COVID-19 to lay people. The campaign aims to increase followers to 20 and interactions by sharing content across LINE, Instagram, and Snapgram stories that explain the virus in simple, interesting terms. Metrics will track new followers and visibility on social media to measure success in raising awareness.
The document outlines a digital marketing campaign about providing educational information on COVID-19 to lay people. The campaign aims to increase followers to 20 and interactions by sharing content across LINE, Instagram, and Snapgram stories that explain the virus in simple, interesting terms. Metrics will track new followers and visibility on social media to measure success in raising awareness.
The document outlines a digital marketing campaign about providing educational information on COVID-19 to lay people. The campaign aims to increase followers to 20 and interactions by sharing content across LINE, Instagram, and Snapgram stories that explain the virus in simple, interesting terms. Metrics will track new followers and visibility on social media to measure success in raising awareness.
The document outlines a digital marketing campaign about providing educational information on COVID-19 to lay people. The campaign aims to increase followers to 20 and interactions by sharing content across LINE, Instagram, and Snapgram stories that explain the virus in simple, interesting terms. Metrics will track new followers and visibility on social media to measure success in raising awareness.
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Final Project Digital
Marketing Introduction Introduction Our campaign is about the outbreak pandemic Covid19. Our purpose is to educate people about this virus and give knowledge about all the things related to Covid19. We do hope our campaign can make people aware how dangerous this virus is. We hope by giving this information we can make people less scared and know what they should or shouldn’t do.
We do this campaign because :
1. This is our final project. 2. We do aware many people still not understand about many things. 3. Many people still not take this virus seriously. 4. By understanding what happening make us less scared. Digital Marketing Strategy Mission Providing educational information about COVID-19, with interestingly packaged content and simple explanations Target Audiences Our target audiences is all circles, where people who need information about COVID-19. More precisely focused on lay people who are still difficult to understand information about the outbreak of COVID-19 because it uses an explanation language that is too scientific and standard Target Audiences Our target audiences is all circles, where people who need information about COVID-19. More precisely focused on lay people who are still difficult to understand information about the outbreak of COVID-19 because it uses an explanation language that is too scientific and standard Goal 1. Increase our content follower 2. Make a brand awareness 3. Making an positive campaign Objectives 1. Increase campaign follower with a minimum 20 persons 2. Increasing interaction with follower for making brand awareness 3. Increase our positive campaign with a minimum of 3 topics KPI 1. For social media follower must have a minimum of 20 followers compared to previous a day which only reached 5 followers 2. Making feed post content with a minimum 3 topics and 2 story post compared to previous which only making 1 topic for feed post content Strategy 1. Maximize brand awareness by promoting our campaign content via sharing link the LINE and make story about the campaign content by mentioning our official instagram account campaign 2. Create own e-mail marketing for reaching some people who doesn’t have instagram account Tactics 1. Create interesting content post design on our instagram campaign account 2. Making story content on Snapgram Metrics 1. The total number of people visiting and following our instagram account campaign 2. The total number of people visiting and see our snapgram in instastory
