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Pitchbook Template for FMCG Analysis

Hindustan Unilever Limited (HUL) has several valuable, rare, inimitable, and non-substitutable resources and capabilities according to their Pitchbook template. These include a large number of products across different categories reaching over 700 million consumers, an extensive distribution network of over 6.4 million retail outlets, and strong legacy brands developed since 1934. HUL's value chain involves sourcing raw materials, manufacturing in over 100 plants, distributing through 35 agents to over 7,000 stockists, and marketing through celebrity endorsements and in-store sampling. While HUL has strengths like market leadership, brand visibility, and innovation centers, weaknesses include low growth and limited market share due to other FMCG brands

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Rusheel Chava
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143 views4 pages

Pitchbook Template for FMCG Analysis

Hindustan Unilever Limited (HUL) has several valuable, rare, inimitable, and non-substitutable resources and capabilities according to their Pitchbook template. These include a large number of products across different categories reaching over 700 million consumers, an extensive distribution network of over 6.4 million retail outlets, and strong legacy brands developed since 1934. HUL's value chain involves sourcing raw materials, manufacturing in over 100 plants, distributing through 35 agents to over 7,000 stockists, and marketing through celebrity endorsements and in-store sampling. While HUL has strengths like market leadership, brand visibility, and innovation centers, weaknesses include low growth and limited market share due to other FMCG brands

Uploaded by

Rusheel Chava
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd

PITCHBOOK

About the Template


Resource/capability Valuable Rare Inimitable Non-substitutable

Large no. of products in Yes - as it provides   Yes-Products with  


different product lines different products for presence in over 20

USING THE PITCHBOOK TEMPLATE


different income groups consumer categories
with over 700 million
Indian consumers using
its products which
makes difficult to copy

Extensive distribution   Yes-Hindustan Unilever    


chain has a reach of 6.4
million retail outlets
which includes direct
reach to over 1.5 million
retail outlets

Innovation   Yes-Two R&D centers in    


India in Mumbai and
Bangalore

Brand       Yes-Strong legacy of the


HUL brand since its
inception in 1934
VALUE CHAIN

Inbound Outbound Marketing and


Operations Services
logistics logistics sales

INDUSTRY ANALYSIS
Inbound Logistics: HUL sources raw materials from 2000+ farmers and own 19 tea estates and farms for the production of
agri based products. It also excels itself the form of storing in warehouses and very efficient in the form of goods maintaining
the foods manufactured.
Operations: HUL has more than 100 manufacturing plants and also outsources its products to vendors for its manufacturing
process. Also implements TQM and cost optimization.
Outbound Logistics: Total 35 C&F agents who supplies products to more than 7000+ Re-distribution stockists covers all the
retail stores.
Marketing: Celebrity endorsements for premium products in different segments
Services: Lakme Salons, Dove litmus test and in store sampling
• Brand visibility: Unilever group
• Innovative FMCG group: R&D centers in India • Low growth
• Market leader in consumer goods • Market share is limited due to
• High penetration presence of other strong FMCG
• 700 million Indian consumers using its products brands
• Brand Awareness

STRENGTHS WEAKNESS

SWOT ANALYSIS
OPPORTUNITIES THREATS

• Geopolitical uncertainties in India


• Increase in Naturals portfolio through M&A • Emerging e-commerce channels
• Increasing income levels • Buyers power

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