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I am highly indebted to the
teacher in charge Mr.Dhiraj Mane
for his guidance and constant
supervision as well as for providing
necessary information regarding
the project and also for his support
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in completing the project.
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1 Introduction
2 objective
3 meaning
4 forms of consumer exploitation
5 factor causing exploitation
6 Right & Duties of consumer
7 consumer protection measures
8 consumer protection act .(related case
study)
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INTRODUCTION
WHAT IS CONSUMER AWARENESS?????
Consumer Awareness is an
act of making sure the buyer
or consumer is aware of the
information about products,
goods, services,
and consumers rights.
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Objectives :-
1 Need for consumer awareness.
2 Responsibilities of a consumer.
3To promote consumer awareness.
4Forms of consumer exploitation.
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NEED?
Consumer awareness is needed to protect
the consumers from the exploitation. If
safe guards their interests. It removes
their ignorance, unawareness and
illiteracy about the goods consumer
awareness provides the consumer the
knowledge of their rights where can be
claimed to redress grievances.
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Consumers have five responsibilities:
1 critical awareness;
2 action;
3 social concern;
4 environmental awareness;
and solidarity.
But generally speaking, the
fundamental duty of every consumer is
to know their rights
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The Eight (8) Basic Consumer
Rights
• The Right to Basic Needs. ...
• The Right to Safety. ...
• The Right to Information. ...
• The Right to Choose. ...
• The Right to Representation. ...
• The Right to Redress. ...
• The Right to Consumer Education. ...
• The Right to a Healthy Environment.
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False Advertising
In 2016, Volkswagen was sued over false
clean Diesel fuel claims. Red Bull had to pay
$13 million in 2014 for its famous slogan that
Red Bull gives you wings. This claim implies
that the beverage improves reaction speed
and mental focus, which lacks scientific proof.
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Bait and Switch
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4) Deceptive Billing
5) Misuse of Customer Data
6) Signing Away the Right to
Sue
etc…….
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Deceptive Pricing
Deceptive pricing is a common
form of false advertising. For
instance, many stores increase
product prices before launching a
special offer that actually brings
the price back to normal.
Another example is advertising a
specific item as free, but omitting
the fact that customers have to
buy a pricier product in order to
qualify.
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Factor causing of consumer awareness
The following are the reasons for
consumer exploitation:-
1.Illiteracy and Ignorance of the
Consumer:The majority of the
population have less knowledge about
the quality of a good and they are
ignorant about it. Due to these
weaknesses they are be-fooled.
2. Fatalism of Consumer: Many
consumers never analyze the quality
of the good and the price. They feel
whatever they get is a gift of god and
at the best price.
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3. Compromising Attitude : Many
consumers easily let go complaints and
issues. They don’t complain about it
rather compromise with what they
have.
4. Unrecorded Sales : Many producers
don’t give receipt or cash memo of
what a consumer buys. Hence no case
can be lodged against them.
Consequently we are cheated and no
one can save us
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CONSUMER PROTECTION MEASURES
There are various acts to provide protection to
consumer since 1930s, such as
(i) Indian Sale of Goods Act, 1930 This Act
regulates the issues pertaining to contracts for the
sale of goods, provides remedies in case of breach
of contracts of sale, warranty and claims for
damages. This is the basic Act governing the sales
transactions between a buyer and seller (Kapoor,
2002).
(ii) Agricultural Produce [Grading and Marking]
Act, 1937 This Act covers unprocessed and semi-
processed agricultural produce.
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Various commodities like food grains,
ghee, vegetable oils, etc. are graded
on the basis of certain parameters
which include size of grain, foreign
matter, insect infestation, fungus etc.
A certificate mark particularly known
as “AGMARK” is displayed on packages
of acceptable grades of agro
commodities. This scheme is
compulsory for exports and voluntary
for the domestic market.
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(iii) Drugs and Cosmetics Act, 1948 This Act
seeks to regulate import, manufacture,
distribution and sale of medicines and
cosmetics. Defective and sub-standard
cosmetics may result in skin and other
diseases; whereas sub-standard medicines
may result in death. This Act ensures that
the product conforms to the pharmacopial
standards as well as to the information
disclosed on the label. The Act is enforced
through Food and Drugs Administration in
each State. This Act also lays down that
commonly required and life-saving drugs
should be made available at reasonable
price.
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(iv) Drugs and Magic Remedies Act, 1954 This Act prohibits
publications or advertisements which may encourage ignorant
consumers to resort to self-medication with harmful drugs and
appliances. Misleading advertisements, making false claims or
alleging to possess magic qualities and remedies for treatment
of 52 notified diseases, are prohibited. (v) Prevention of Food
Adulteration Act, 1954 This Act prohibits the production,
distribution, storage and sale of adulterated, contaminated,
misbranded food articles as well as foodstuff which is prepared,
packed or stored under unhygienic conditions. Adulteration,
likely to cause death is punishable up to life imprisonment. The
State Governments and Union Territory administrations
have been empowered under the Act
to appoint food inspectors for enforcement of Act.
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(vi) The Essential Commodities Act, 1955
The Act enforces certain minimum stock
limits in respect of essential commodities
considered expedient by the Government
from time to time with a view to prevent
hoarding for profiteering. The Act also
prescribes minimum discloser of
information relating to stock and prices of
drugs, iron, steel, coal, papers, petroleum
etc. The violation of these provisions
leads to punishments in the form of
minimum imprisonment and fines.
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(vii) Standards of Weights and Measures Act, 1976
This Act prohibits manufacture, storage and use of
non-standard weights and measures. The Standard
Weights and Measures Rules (1977) make it
mandatory for all packages meant for sale to
indicate commodity, manufacturer or packer, net
weight or Please purchase PDF Split-Merge on
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measure of the commodity, month and year of
manufacture and unit sale price. Under the Act,
inspectors are authorized to periodically stamp the
implements (weights or measures) used for sale by
businessmen, and also to conduct surprise
inspections on the sites from time to time
Shivkumar Giram. (2003).
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(viii) Bureau of Indian Standard Act, 1986 It replaces
the Indian Standards Institution (ISI) Act, 1947, and
deals with the preparation of standards for products,
materials, processes and certification of industrial
products which conform to ISI standards. ISI
certification is mandatory for products involving
health and safety, e.g. Vanaspati, Cement, Steel, Oil,
Pressure stoves, LPG Cylinders etc. (Pillai and
Bagavathi, 2007). Apart these legislations, there are
various consumer legislations to protect and promote
consumer interests, such as Drugs Control Act, 1950;
Chit funds Act, 1982; Prize Chits and Money
Circulation Schemes Act, 1970; Prize Competition Act;
Water Prevention and Control of Pollution Act, 1974;
Environment Protection Act, 1986; and Consumer
Protection Act, 1986.
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CONSUMER GUIDES
| CASE STUDIES
• Case Study #1
Ms Chua* visited a beauty salon for
an eyelash extensions service. She
was informed by the beautician that
if she purchased 30 facial sessions
at $1,600, the eyelash extensions
would be complimentary. She would
also be given another two free
sessions of eyelash extensions
valued at $100 each. Two months
later, she visited the salon for the
complimentary eyelash extensions.
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• The beautician accidentally glued
her right eye shut causing her much
pain. Ms Chua visited a doctor and
was diagnosed with cornea
inflammation. She lost confidence in
the salon and requested for a
refund of the facial package and
reimbursement for her medical bills.
• CASE contacted the beauty salon
and was able to negotiate for a full
refund of $1,600 together with
$400 medical bill reimbursement for
Ms Chua.
•
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This is to certify that this project is made by Shakif A. kariya of class
10[A] on the topic Consumer Awareness under the guidance of our
social teacher Dhiraj sir and have been completed it successfully.
THANK YOU !
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