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New Product
Development
Presented To,
Miss Maryam Tariq

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Rehan Ali
M.Saqlain
M.Adnan
M.Waseem

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 Introduction:-
OPPO is a Chinese consumer electronics firm
based in Guangdong OPPO’s major product lines
includes Smartphone Blu-ray players and other electronic
devices. It was registered in 2001 and launched in China
in 2004 the company has registered the OPPO brand
name in many parts of the world.

 Vision:-
To become globally renowned enterprise that build
up a vital and long lasting image around the world.
 Mission Statement:-
To provide high quality products and services and
to cherish resources, protect environment and reward the
society at a rate higher than the average corporate level.
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New product is a necessary thing for any
company in a world. It refers to original
products, improvements, Product modifications
and new brands developed from the firm’s own
research and development.
If company want to retain its
profitable position in a market, so company
should make new products as fulfilling
customer’s needs.

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 There are few steps involved in new
product development;
 Idea Generation
 Idea Screening
 Concept Development and Testing
 Marketing Strategies
 Business Analysis
 Product Development
 Test Marketing
 Commercialization

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 We have ideas for new products from
internal and external resources. Which are
as following;
1. OPPO Laptops (External Sources)
2. OPPO Watches (External Sources and
Internal sources)
3. OPPO LED’s (External Sources)
4. OPPO Tablets (External Sources)
5. OPPO Cameras (Internal and External
Sources)

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 OPPO Laptops:-
 It is an idea from external sources like
competitors, suppliers, customers. But
there is so many companies are making
laptops, and there is so much competition
in a market. So, it could be risky for
company ,
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 Itis an idea from external sources like
customer , competitors, supplies. But we
are not choosing this idea, because it is
not profit generating product for
company in future and many companies
are making watches very well in low
prices.

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 Itis an idea from outside sources, like
competitors, customer’s and suppliers.
But we are not elected this idea because
so many companies are making LED’s
very well at low prices. So there is much
competition in a market.

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 Itis an idea from outside resources, like
customer, supplier, competitors. But we
are not selecting this idea, because many
companies are making tablets perfectly
with low prices, and customers are not so
much interested in OPPO tablets, so as a
new product it could be risky, so
company is not preferring this idea.

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 Itis an idea from both outside and inside
resources, like competitors, customers,
suppliers, and inside the company
managers is also deciding to launch OPPO
cameras. It is best profitable product for
company in future, and OPPO mobiles are
also famous on the basis of their excellent
camera result. So customer prefer our
cameras, because our company is
providing high quality products and
services as customers needs.

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 There are different types of cameras are
present in market as following;
 Spy camera
 DSLR Camera
 Web Camera
 CCTV camera
 We took a survey for our new product,
According to survey result, our company
wants to make a DSLR camera, because
survey tells us about the preferences of
customers for our new product.

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 After taking survey we have ideas
priority are following;
 60% of individuals want DSLR camera.
 20% of individuals want Digital camera.
 10% of individuals want web camera.
 10% of individuals wants CCTV cameras.

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 Itrefers to initial marketing strategy for
introducing the product to the market.
In Marketing strategies, first of all we
make segments, which means we divide
people into distinct group of buyers. We
made segments on the basis of
individuals common needs, their buying
power etc.

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 People have different needs, and wants living in a area. Company have
limited resources, so company makes segments on the basis people, who
have similar needs.
Some people wants high quality, at any price, these people may be
professionals and some people are those, who wants middle quality at low
price for normal use, and third category, which consist of people, who
desires low quality at very low price. All types of people are present in
world. Company makes segment on the basis of needs of their customers.
Segment 1:-
In this segment, people includes, who wants
high quality products, at any price.
 High income, Age( Teenagers ,18 to 40 years),
Occupation (Demographical segmentation)
 High Personality Trait (Psychographic
segmentation)
 User status, Brand Conscious and loyalty status
(Behavioral segmentation).
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 Segment 2:-
In this segment, people includes,
who want high quality, but in low price.
 Low income, Age ( Teenagers, 18 to 40
years) and Occupation, mostly doing jobs
(Demographical Segmentation)
 User status and normal usage rate
(Behavioral segmentation)
 Good Life style, Normal personality
(Psychographic Segmentation)

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 Segment 3:-
In this segment, people include, who
demands middle quality product, at low
price.
 Low income, Age (Teenage and 18 to 35
years) (Demographic segmentation).
 Low Usage rate, Benefits sought (Behavioral
Segmentation)
 Normal life style, lower middle class.
(Psycographical Segmentation).

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 Segment 4:-
In this segment, people include
who doesn’t concerned with quality of a
product, but they want only low price of
the product.
 Low income, Age( 18 to 35 years)
(Demographic segmentation).
 Lower class, strivers(Psychographical
Segmentation)
 Occasions, low usage rate( Behavioral
Segmentation).
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 Targetmarkets consists of a set of buyers, who
share common needs or characteristics, that
company decides to serve. After segmentation,
we have next process of targeting market.
Company target markets on the basis of their
resources. Our company OPPO is targeting
segments 1 and 2, because they have some
similar needs, like desire of high quality
product, and ambitious, Good life style. We also
target teenagers, (18 to 35 years) individuals.

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 Positioning shows consumer behavior or
perceptions towards a brand.“To targeting
the segment 1 and 2, according to the
need of people, wants high quality
products. Our company OPPO is providing
highly quality DSLR camera, for innovators,
Tourist and people, who have occupation
of photography”. Our camera is highly
innovated and high quality optics and long
life battery for people, who love tourism.

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 It is a set of controllable tactical marketing
tools- Product, price, place, promotion- that the
firm blends to produce the response it wants in
the target market.
 Product:-
Our DSLR camera model is
OPPO(O5000). Camera have high quality,
because company promises to customer to
provide a high quality products. Our cameras
has high features like flash light, high image
quality, speedy focusing and capturing, high
quality lens, and water proof. OPPO(O5000)
have 60 megapixels camera. It have a warranty
of 2 years.
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 Price:-
Every company have a goal of
earning target profit. OPPO providing
quality products at the affordable price.
OPPO(O5000) is available on a normal price
and highly innovated. We use a price
skimming strategy. Price of the camera is
Rs,84999.
 First 200 customers of OPPO(O5000) will
get 30% discount, and payment method is
only on net cash. We give more discount to
buyers, who take large volume of product.
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 OPPO is launching OPPO(O5000) directly
to its own channel. Company will serve
its effectively and efficiently, and also
inventory is present every time only on
OPPO Franchises. And we are making a
website on internet for online
purchasing.

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 OPPO is advertising on news
paper(Express Newspaper, Jung
Newspaper), Social media( Facebook,
Twitter and Instagram), TV channels( Geo
News, PTV Sports, Express News) and on
radio( FM 99.00) and through Neon Sign
boards.
 OPPO gives 30%dicount to the first 200
customers, who are buying OPPO(O5000).

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 Itinvolves a review of the sales, costs, profit
projections to find out whether they satisfy
the company’s objective.
 OPPO is making smart phones, which are
highly successful in market, and now people
had believe on OPPO, that OPPO provides
high quality and innovated products. We
have a target of selling 1000 OPPO(O5000) in
a month, and wants to capture market share
above than 80%.
 Our total cost on one camera is 80000.
 Selling price: Rs.84999
 Profit on one camera is Rs.4999.

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 It involves the creation and testing of one
or more physical versions by the R&D or
engineering departments. Our company
OPPO makes DSLR camera model
OPPO(O5000). We develop DSLR camera
with high features, high quality as respect
to competitors product.

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 In test marketing, our company follows the
Concentrated test marketing, Only specific
franchises, where product is available. In this, sales
are measured easily. And after sales, we are taking
feed back from consumers about our product by
these questions..?
 Do you prefer this product over your current
product?
 Does this product meet the need you thought it
would?
 Does the way the product works provide an
important benefit?
 Customers give us a excellent feedback, so
company launches OPPO(O5000), because it is
profit generating product for company in future..
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 Commercialization is a process of
launching or introducing new product in
a market.
 Our Company want to launch
OPPO(O5000) on 14th August, and easily
available at OPPO franchises. and
advertisement through News Paper(Jung,
Express Newspaper), commercials on
TV( PTV sports, Geo News, Express
news).
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Thank You…..
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