Developing an ICT Project

for Social Changes

Covering the topics of:

 FIRST DAY
“Planning and Conceptualizing an ICT Project for Social
Changes”

 SECOND DAY
“Research for ICT Project , Audience Profiling (demographics
and psychographics)”
 THIRD DAY
“Designing and Copywriting for ICT Project”

 FOURTH DAY
“Developing and Constructing the ICT Project”
 Planning and
Conceptualizing an ICT
Project for Social Changes
 Communicating with individuals and such
organizations requires method and technology such as
an ict by the help of computer systems.
 -Information technology serves as the engine for
economic and social development the wealthy
countries of the world today
 - ICT is generally seen as a useful tool to employ better
and cheaper communications and to facilitate the
generation of knowledge.
- Ict evaluation can be defined as establishing by quantitative,
and qualitative methods the value of the ICT to the organisation
- Performance cannot be judged as good or bad w/o the
successful implementation of the project.
- Evaluating ICT projects can be quite problematic and can
sometimes be quite subjective ( heeks 2002,Currie
1995,Bannister..)
 ICT PERFORMANCE EVALUATION

 Literature shows that planning and management of ICT

project has a very poor record in developing countries.
 A careful review of reasons for failure identifies other factor
whose presence or absence determines success or failure
projects. The researcher looks at the output variables which are
the benefits to be achieved if the initiative succeeds. The
purpose is to clasify the goal of ICT Projects
 CT AND IS SUCCESS AND FAILURE

 Output variables - The authors see ICT as a

means to and end and not an end it in self. The
value of ICT lies in its ability to assist the
government in finding solutions to its problem.
It can only be justified if there are benefits
accruing to it and not adopting it for its own
sake.
 The benefits are:
 A. Cost reduction
 B. Quality of service delivery
 C. Increasing capacity of government
 D. Improved decision making
 E. Transparency
 For Success

 Their absence can cause failure and their

presence can cause success. Drivers are the
factors that encourage or reinforce the
successful implementation or ICT projects.
 Factors for ICT success and Failure

 A. Vision and strategy

 B. Government support
 C. External pressure and donor support
 D. Rising consumer expectations
 Those are occurrences that constraint power/smooth
implementation of ICT projects in government, can either be
barriers or inhibitors.
 Barriers can be considered as those occurences that hinder ICT
implementation
 Factors for failure

 A. Infrastructure
 B. Finance
 C. Poor data systems and lack of compatibility
 D. Skilled Personnel
 The best way to achieve maximum benefit for ICT
implementation is to have all the factors for success with no
occurrence of the factors for failure.
 Clockwork (2004) suggest the following framework for
implementing e- Government projects.
 Action plan for success

 A. Examine national e- Readiness

 B. Identify and prioritize themes
 C. Develop a program of action
 D. Apply to target groves
 1. Do not underestimate the complex environment in which ICT
programs evolve.
 2. Be sure to select a project that benefit for your target group.
 The suggested Best Practices in ICT

 Tobe able to measure the role of ICTs in HE

teaching and their consequent contribution to
the energy expended in the teaching and
learning process, we need comparable methods
for determining how much effort (time) is spent
by teachers teaching and students learning for
a particular course or module.
 Conceptualizing of ICT Projects

 We have drafted a working paper to account

for the transformative effect of ICTs on HIM
teaching and offer a number of related
approaches to conceptualizing the role of ICTs
in teaching models and assessing ICT
intensiveness, for the purpose of data collection
and analysis of their environmental impacts
 Audience Profile

 Economic characteristics (disposable income,

car ownership, home ownership, etc.) and social
characteristics (lifestyle, leisure activities,
buying patterns) of the listener-ship,
readership, or the viewership of a particular
advertising medium.
Research for ICT Projects ,
Audience Profiling
(demographics and
psychographics)
 Why does audience profiling matter?

 Audience profiling doesn't limit your audience, it

simply helps you choose where to spend your time and
money for the greatest return of your investment.
 Audience profiling isn't just a method used to
understand the target audience, it is also an important
part of crafting unified goal and vision for your
business, brand, or product.
 Step 1: Create Demographic and
Psychographics Profiles

PSYCHOGRAPHICS
 Is the study of personality, values, opinions, attitudes, interests, and
lifestyles.
 Often confused with demographics where historical generations may
be defined both by demographics, such as the years in which a
particular generation is born or even the fertility rates of that
generations parents, but also by psychographic variables like
attitudes, personality formation and culture touchstones.
PSYCHOGRAPHICS SEGMENTATION

 Involves dividing your market into segments based upon

different personality traits, values, attitudes, interests, and
lifestyle of consumers. This segmentation is advantageous
because it allows you to engage in product design and
marketing in a focused manner.
 When a relatively complete profile of a person or groups
psychographic make up is constructed, this is called
"psychographic profile". Psychographic profiles are used in
market segmentation as well as in advertising.
 Some categories of psychographic factors
used in market segmentation include:

 Activity, Interest, Opinions

 Attitudes
 Values
 Behavior
 DEMOGRAPHICS

 Are the study of a populations based on factors such as

age, rage, sex, and economic status, level of education,
income level, and employment among others.
 Are used by governments, corporations, and non-
government organizations to learn more about a
population characteristics for many purposes including
policy development and economic market research.
 Step 2: Develop the buyer Persona

BUYER PERSONA
 Is "an archetype, a character profile of your ideal or
typical customer". Think of it as a qualitative deep
dive that goes behind demographic categories and
documents a customer needs, wants, goals, desires,
challenges, values, and attitudes.
 Is an opportunity to add some depth to the statistics
you gathered during your demographic profile.
Designing and Copywriting for ICT
Project
 Design

Question :“How?”
 The plan for the end system is developed
 One or more designs are developed, with which the project result
can apparently be achieved
 One project involved producing a number of designs, which were
quite important to the success of the project
 Depending on the subject of the project, the products of the design
phase can include dioramas, sketches, flow charts, site trees,
HTML screen designs, prototypes, photo impressions and UML
schemas
 The project supervisors use these designs to choose the
definitive design that will be produced in the project
 The project supervisors use these designs to choose the
definitive design that will be produced in the project
 Defines the implementation of the project without actually
executing the project
 Once the design has been chosen, it cannot be changed in a
later stage of the project.
 Why we are doing this?

 Toundertake a structured process to develop a

detailed design for a solution that meets agreed
requirements.
 What you’ll need to do produce a detailed
design?

 Detailed design specifications Product planning

 Develop test plans and use cases
 Create stage plan for next stage, update project plan and refine
business case accurately
 Copywriting and Design

 When both don’t align from the start of a project, the warning
signs start to flare and the project goes downhill fast.
 Partnership between a copywriter and a designer is crucial to
the success and effectiveness of any web project.
 Copy and design are like the two oars of a rowboat. If they’re not
moving in concert,
you’re going to exercise an enormous effort only to gain very little.
 If you’re a marketer who has ever written copy for a display ad,
case study, eBook, etc., you’ve probably interacted with a
designer. And the same goes for designers — if you’ve ever
designed a piece of marketing collateral, you definitely had to
work with a copywriter.
 Constructing and Developing

 Question : “ How to implement?”

To use the agreed detailed design to build a solution that meets

agreed business requirements.
 The ICT team actually constructs the project or system
 The team uses a process map that identifies the procedures
that need to be completed to duplicate the agreed upon terms
 Everything that will be needed to implement the project is
arranged
 Potential suppliers or subcontractors are brought in, a
schedule is made, materials and tools are ordered, instructions are
given to the personnel and so forth
 Implementation should be ready to start
 All matters must be clear for the parties that will carry out the
implementation.
 In some projects, particularly smaller ones, a formal
development phase is probably not necessary.
 The important point is that it must be clear what must be done
in the implementation phase, by whom and when.
Developing and Constructing an ICT
Project
 Objectives

 At the end of the presentation, you should be able to:

 Know the basic steps in developing and constructing ICT
project;
 Collaboratively participate actively in the creation and
development of an ICT project and;
 Observe proper attitude in dealing with your partner/s in
developing and creating ICT project for social change.
 TOPIC OUTLINE

OVERVIEW
 1. Definition of Terms
 2. About Word Press
 3. Features
 4. Advantages and Disadvantages
 5. WordPress.com vs. WordPress.org
 Definition of Terms

 Blog is a part of a website usually maintained by an individual with regular entries of

commentary, descriptions of events, or other material such as graphics or video.
 Cascading Style Sheets (CSS) is a file that tells our browsers how the website should look
like.
 Content Management System (CMS) is a software that facilitates creating, editing,
organizing, and publishing content.
 Dashboard is a first screen which will be seen when you log into the administration area of
your blog which will display the overview of the website.
 Domain Name is an identification label that defines a realm of administrative autonomy,
authority, or control in the Internet (.com, .net, .org, .edu, and .biz).
 Hypertext Markup Language (HTML) is the set of markup symbols or codes inserted in a
file intended for display on a World Wide Web browser page.
 Hypertext Preprocessor (PHP) is an HTML embedded Web scripting
language. This means PHP code can be inserted into HTML of a Web page
ICT a technology functioning to support the process of conveying
information and communication.
 My Sites lists all the sites for which a user is an administrator.
 Plugin is a piece of software containing a group of functions that can be
added to a WordPress website. They can extend functionality or add new
features to your WordPress websites.
 Publish is used to make the post available to all the users wherein every user
can view that particular post.
 Theme modifies the way the site is displayed, without modifying the
underlying software.
 Web Hosting is the allocated server space where all your website files
are stored (eg., SiteGround, Bluehost, Ipage, FlyWheel,Dreamhost,
Hesitator)
 Website is a set of related web pages containing content (media),
including text, video, music, audio, images, etc.
 Widget are small blocks that perform specific functions. These give
design and structure control to the Word Press theme.
 ABOUT WORDPRESS

 WORDPRESS is an open source Content

Management Software (CMS). Allows users to build
dynamic websites and blogs.
 FEATURES

 User Management
 Media Management
 Theme System
 Extend with Plugins
 Search Engine Optimization
 Multilingual
 Importers
 ADVANTAGES

 free
 open source
 easy to edit
 CSS files can be modified
 Media files can be uploaded easily and quickly
 allows different roles for users
 DISADVANTAGES

 Limited plugins
 PHP knowledge is required
 Modifying and formatting is difficult
 Software needs to be updated
 WordPress.com

 Limited Theme Support

 No Plugins allowed
 Free
 Limited Monetization
 Pay to Remove Branding
 Limited SEO Control
 Limited Analytics
 Cannot Create an Online Store
 Cannot Create Membership Site
 No Maintenance
 WordPress.org

 Full Theme Support

 All Plugins allowed
 Regular Expense
 Monetization freedom
 Branding Freedom
 All SEO Features
 Powerful
 II. Developing and Constructing ICT
Project
 How to create a website using wordpress.com
1.Create your WordPress account. Ensure that you won’t forget your account.
You will be using this every time you edit your website.
2.Go to wordpress.com
3.Create a project
4.Choose a theme for your website
5.Set the domain name of your website.
6.Verify your account through the email that you have provided during the
registration. Verify by clicking the button. Then you will be redirected to the
dashboard.
 III. Developing and Constructing ICT
Project

 Adding text-based and image type of information to Page Content

1. Open your wordpress account
2. Click on “My Site” Page
3. Choose “Pages”
4. On the right panel, click on the ellipses button along page title which you would like
to add.
5. You may opt to copy an existing file based from your copy-writes and analysis of
data.
6. Also, you may use the page elements presented below to enhance your page content.
7. Click update when done.
 IV. Developing and Constructing ICT
Project
 Adding pictures in the Gallery page
1. Open your wordpress account
2. Click on “My Site” Page
3. Choose “Pages”
4. Proceed to Gallery, left click then select edit
5. Use Image tool to insert image/s
6. Create at least 3 rows for displaying the set of images
7. Insert 5 images in each row by choosing “Add new”.
8.Choose your desired presentation layout. Set the column to 5.
9. Insert a caption for each picture by going to edit tab
10. Click on “Save and Update” button
 Adding multimedia widget to your website

 Go to “modules” panel
 In “themes” module, click the “customize” button
 Scroll down from navigation panel then choose Widgets Sidebar
 Select Gallery. In style property, choose slideshow
 Add images to the Gallery and select multiple images, which will be used
for the video clip.
 Choose your desired presentation output.
 Click the “save and update button”
THE END