COMMUNICATION
Organization and Management
Studies show that managers spend over 70% of their
time communicating.
If this is so, why do most managers identify
communications as their #1 challenge?
There is a big difference between doing it, and doing it
well
Communication
Effective communication is important for the
development of an organization.
It is something which helps the managers to perform
the basic functions of management- Planning,
Organizing, Motivating and Controlling.
effective communication is a building block of
successful organizations”. In other words,
communication acts as organizational blood.
Importance of communication in an
organization
1. Promotes Motivation
2. Source of information
3. Communication play crucial role in altering
individual’s attitudes
4. Helps in socializing
5. Assists in controlling process
An effective and efficient communication system
requires managerial proficiency
Communication Flows in Organization
1. Downward
from a higher level in an organization to a
lower level is a downward communication.
Purpose:
Providing feedback on employees performance.
Giving job instructions
Providing a complete understanding of the employee
job as well as to communicate their job is related to
others job in the organization
Communicating the organizations mission and vision
Highlighting the areas of attention
Communication Flows in Organization
2. Upward
Communication that flows to a higher level in an
organization is called upward communication.
It provides feedback on how well the organization
is functioning.
The subordinates use upward communication to
convey their problems and performances to their
superiors.
Communication Flows in Organization
3. Lateral / Horizontal
Communication that takes place at same levels of
hierarchy in an organization is called lateral
communication
i.e., communication between peers, between
managers at same levels or between any
horizontally equivalent organizational member.
Communication Flows in Organization
3. Lateral / Horizontal
Advantage :
It is time saving
It facilitates co-ordination of the task.
It facilitates co-operation among team members.
It provides emotional and social assistance to the
organizational members.
It helps in solving various organizational
problems.
It is a means of information sharing
It can also be used for resolving conflicts of a
department with other department or conflicts
within a department.
Communication Flows in Organization
4. Diagonal Communications
Communication that takes place between a manager
and employees of other workgroups is called diagonal
communication.
It generally does not appear on organizational chart.
Communication Flows in Organization
5. External Communications
Communication that takes place between a manager
and external groups such as - suppliers, vendors,
banks, financial institutes etc..
.
Communication Flows in Organization
TYPE OF COMMUNICATION
Formal Communication
Formal communication generally follows a
well-defined hierarchical pattern and
periodicity.
Memos, circulars, instructions, guidelines,
clarifications, agreements and reports are
some of the channels that facilitate the flow of
formal communication in business
organizations.
TYPE OF COMMUNICATION
Informal Communication
This type of communication takes place in an
unstructured manner and outside the formal
forums.
There is an element of spontaneity in this
communication. Informal communication works well
in smaller, loosely knit organizations.
It is used more often in situations where there are
no rigid hierarchical tiers.
TYPE OF COMMUNICATION
Lateral Communication
Lateral communication generally takes place in
an organization and is neither upward nor
downward.
It proceeds in a horizontal manner and takes
place among equals and at peer level.
It may also be described as peer level
communication.
TYPE OF COMMUNICATION
Interactive Communication
Essentially a two-way process.
It takes place through meetings, conferences,
teleconferencing, multimedia presentations,
group discussions and other such active two-
way exchanges.
Interactive communication is most appropriate
when the message or subject is to be
presented at length,
TYPE OF COMMUNICATION
Mass Communication
Mass communication is distinctive in view of its
scale. Essentially, it addresses a large mass of
people.
Public speaking, newspapers, magazines and
journals, radio, television, dotcoms, etc. are
channels of mass communication
Mass communication has developed into a
specialized area of study.
TYPE OF COMMUNICATION
Grapevine
Grapevine is a kind of informal communication
that prevails in organizations and businesses.
The source of such communication may not be
clear. It spreads by way of gossip and rumors.
It travels through informal networks and quite
often travels faster than the formal messages.
Sometimes, it gets more powerful and
becomes more receptive than the formal
communication.
ROADBLOCKS OF COMMUNICATION
1. Expectation and Perceptions
2. Selectivity
3. Distractions
4. Information overload
5. Negative attitude toward the situation
BENEFITS OF EFFECTIVE COMMUNICATION
1. Building a Team
2. Making Things Clear
3. Managing Diversity
4. Dealing with Problems
5. Surviving Catastrophe
THANK YOU
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