STRATEGIC HUMAN RESOURCE
DEVELOPMENT
        Lecture 2
         Presenter;
     ISMATULLAH BUTT
          PhD (S)
                    HRM and HRD
2
    Lecture Plan:
       Strategic HRD versus HRD Strategies.
       HRM versus Personnel Management and its
        Implications for HRD.
       Distinction between HRM and HRD in Pakistani
        Organizations.
                  Firm’s Capitals
   Human Capital
       Knowledge, skills, abilities of individuals
   Social Capital
       Relationships in social networks
         Structural, cognitive, relational dimensions
   Intellectual capital
       Knowledge and knowing capability of social collectivities
         Procedural/declarative; tacit/explicit; individual/social
   Value and Uniqueness of capitals
                                                      3
Definition of HRD
   A set of systematic and planned activities designed
    by an organization to provide its members with the
    necessary skills to meet current and future job
    demands.
                                       4
 Emergence of HRD
 Employee needs extend beyond the training
  classroom
 Includes coaching, group work, and problem solving
 Need for basic employee development
 Need for structured career development
Relationship between HRM and HRD:
 Human resource management (HRM) encompasses
  many functions
 Human resource development (HRD) is just one of the
  functions within HRM
                                     5
    HRD Concepts: Three Dimensions
6
       Macro- economic dimension
       Socio- economic dimension
         Vocational training
         Life skills
       Organizational dimension
    Macro-Economic Dimension
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       Long term objective: national economic growth
       Immediate objective: improved efficiency,
        productivity and discipline of the labour force
       Strategy: market oriented education and training,
        policy for labour demand, formalisation of the
        informal sector
       Association of concepts: human capital formation,
        formal education and training, structural adjustment
              Socio-Economic Dimension
                (Vocational Training)
8
       Long term objective: raising of standard of living at
        community level
       Immediate objective: income generation, improve
        technical skills, improve planning capacity for
        production
       Strategy: (self) employment creation, skills training,
        small scale business management
       Association of concepts: appropriate technology,
        individual entrepreneurships, informal
        education/training, income generation
             Socio-economic Dimension
                    (Life Skills)
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       Long term objective: raising of general life quality
       Immediate objective: general empowerment, improve
        organizing and learning capacity
       Strategy: community development, social awareness
        raising, social mobilization, literacy campaigns
       Association of concepts: development by people,
        transformation for change, popular participation
     Organisational Dimension
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        Long term objective: improved organisational
         performance in relation to mission, strategy and
         resources
        Immediate objective: improved professional capacity
         to perform, receptivity towards organisational mission
        Strategy: team building and individual training of
         staff and managers
        Association of concepts: organisational development,
         institutional sustainability
     Organizational HRD: Interpretations
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        Total institutional capacity development including:
            Interventions focusing on improving total
             institutional capacity (leadership and governance,
             structure, human and other core resources,
             programme and process management and external
             linkages)
            Too broader perspective – risk of dilution of
             primary focus (HR capacity development)
     Organizational HRD: Interpretations
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     •   Individual capacity development including:
         –   Learning activities focused on developing
             individuals’ capacity
         –   Too narrow perspective – ignores the fact that HR
             capacity is capacity to perform, not merely the
             capacity of performer
     Organizational HRD: Interpretations
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        Integrated process including:
            Developing competencies of individuals as well as
             organization teams.
            Improving organizational systems and environments
             that create and sustain opportunities to utilize and
             further develop competencies for effective
             performance
                    HRD Concepts
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     HRD is a set of organised learning activities as well as
     work systems and environment improvement programs
     arranged for enhancing potentials and competencies of
     individuals and making utilisation of those abilities to
     attain effective performance and growth at the job,
     individual, and organisational levels in relation to the
     Mission, strategies and resources of the organisation.
                          HRD Concepts
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        HRD is a process and a function by which people in an
         organisation are helped, in a continuous and planned way, to
            acquire and sharpen capabilities required to perform
             present and future jobs.
            develop general capabilities and use potentials for personal
             and professional development, and
            develop an organizational culture and systems for
             maximum utilization of enhance competencies and
             potentials.
                               HRD Concepts
       Focus and Level of HRD Actions             Outcomes of HRD Actions
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                    Development of potentials
                   and careers of employees for
                        future performance
                                                                                                individual goal achievement
                                                                        Increased performance
                                                  Enhance HR capacity
                                                                                                     Organisational and
                       Development of job
     HRD actions
                    competencies and personal
                     abilities of employees for
                       present performance
                   Development of work culture,
                   environment and systems for
                   organisational performance
HRD Functions
   Training and development (T&D)
   Organizational development
   Career development
                                     17
Training and Development (T&D)
   Training – improving the knowledge, skills and attitudes
    of employees for the short-term, particular to a specific
    job or task – e.g.,
     Employee orientation
     Skills & technical training
     Coaching
     Counseling
   Development – preparing for future responsibilities,
    while increasing the capacity to perform at a current
    job.
     Management training
     Supervisor development
                                          18
Organizational Development
 The process of improving an organization’s effectiveness
  and member’s well-being through the application of
  behavioral science concepts
 Focuses on both macro- and micro-levels
 HRD plays the role of a change agent
Career Development:
 Ongoing process by which individuals progress through
  series of changes until they achieve their personal level
  of maximum achievement.
       Career planning
       Career management
                                        19
Learning & Performance
                         20
     Human Resource Development
21
     Human Resource Development (HRD) is the framework
      for helping employees develop their personal and
      organizational skills, knowledge and abilities.
     A set of systematic and planned activities designed
      by an organization or HR department to provide its
      members with the necessary skills to meet current and
      future job demands.
Strategic Management & HRD
   Strategic management aims to ensure
    organizational effectiveness for the foreseeable
    future – e.g., maximizing profits in the next 3 to 5
    years.
   HRD aims to get managers and workers ready for
    new products, procedures, and materials.
                                         22
HR’s Strategic Role
   Employees as organization’s assets
   Driving business strategy
   Spanning organizational functions
   HRD Deliverables:
     Performance
     Capacity Building
     Problem solving/consulting
     Org. change and development
                                         23
Strategic HRD
   Integration of HRD with strategy formulation and
    implementation.
   Long-term view of HR policy.
   Horizontal integration among HR functions.
   Vertical integration with corporate strategy.
   SHR as core competitive advantage.
                                      24
     Horizontal & Vertical Integration
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       Horizontal Integration make use of Internal Human Resources
        activities to tailor specific Human Resource strategies.
      In vertical integration HR leadership implements the Human
        Resource strategy within the business strategy.
      The concept of vertical and horizontal integration demonstrate
        three important strategic tasks for HRM:
     1. demonstrates the abilities of HR to tailor specific HR strategies
         that contribute to achieving business strategic goals;
     2. demonstrates a direct alignment of HR strategic activities to
         business strategic goals; and
     3. identifies specific HR metrics that measure the strategic
         contribution of HRM.
        HRD Strategies-Defined
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     HRD Strategies are a plan that defines
     how the human resources would be
     utilized through the use of an integrated
     array of training, organizational
     development and career development
     efforts to achieve individual and
     organizational objectives.
      Major HRD Strategies
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     Communications Strategy:
       In today’s changing scenario, it is essential to educate and
     train employees about the change
     Accountability And Ownership Strategy:
       Employee’s accountability and ownership leads to higher
     productivity and customer acceleration.
     Quality Strategy:
       Quality needs to be fostered in the employees through
     training and development.
     Major HRD Strategies
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        Cost Reduction Strategy:
         Every employee’s contribution in savings is crucial as small contributions from
         each employee can be pooled by organizations to save substantial savings
         at the end of a given period and enhance its competitive strategy.
        Intrapreneurship Strategy:
         Every employee needs to be an independent entrepreneur, who can
         generate ideas and bring them to reality by using the existing resources and
         support of the org to create innovative and creative products and services.
        Culture Building strategy:
         Organization’s valuing its employees have a sustainable competitive edge
         over competitors because employees are highly charged, motivated and
         commitment to the organization.
Primary Functions of HRM
   Human resource planning
   Equal employment opportunity
   Staffing (recruitment and selection)
   Compensation and benefits
   Employee and labor relations
   Health, safety, and security
   Human resource development
                                           29
Secondary HRM Functions
   Organization and job design
   Performance management/ performance appraisal
    systems
   Research and information systems
                                  30
     HRM And PERSONNEL MANAGEMENT
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        Personnel management can be defined as obtaining, using and maintaining
         a satisfied workforce. It is a significant part of management concerned with
         employees at work and with their relationship within the organization.
        According to Flippo, “Personnel management is the planning,
         organizing, compensation, integration and maintenance of
         people for the purpose of contributing to organizational,
         individual and societal goals.”
        According to Brech, “Personnel Management is that part which is primarily
         concerned with human resource of organization.”
        When a difference between personnel management and human
         resources is recognized, human resources is described as much
         broader in scope than personnel management.
     HRM and PERSONNEL MANAGEMENT
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        Human resources is said to incorporate and develop personnel management
         tasks, while seeking to create and develop teams of workers for the benefit of
         the organization. A primary goal of human resources is to enable employees
         to work to a maximum level of efficiency.
        Personnel management can include administrative tasks that are both
         traditional and routine. It can be described as reactive, providing a response
         to demands and concerns as they are presented. By contrast,
        Human resources involves ongoing strategies to manage and develop an
         organization's workforce. It is proactive, as it involves the continuous
         development of functions and policies for the purposes of improving a
         company's workforce
        Personnel management is often considered an independent function of an
         organization.
        Human resource management, on the other hand, tends to be an integral part
         of overall company function.
Challenges for HRD
   Changing workforce demographics
   Competing in global economy
   Eliminating the skills gap
   Need for lifelong learning
   Need for organizational learning
                                       33
     HRM and HRD- Difference
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        HRM refers to the application of principles of management to
         manage the people working in the organization. HRD means a
         continuous development function that intends to improve the
         performance of people working in the organization.
        HRM is a function of management. Conversely, HRD falls under
         the umbrella of HRM.
        HRM is a reactive function as it attempts to fulfill the demands
         that arise while HRD is a proactive function, that meets the
         changing demands of the human resource in the organization
         and anticipates it.
        HRM is a routine process and a function of administration. On
         the other hand, HRD is an ongoing process.
     HRM and HRD- Difference
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        The basic objective of HRM is to improve the efficiency
         of employees. In contrast to HRD, which aims at
         developing the skill, knowledge and competency of
         workers and the entire organization.
        HRD is an organizationally oriented process; that is a
         subsystem of a big system. As opposed to HRM where
         there are separate roles to play, which makes it an
         independent function.
        Human Resource Management is concerned with people
         only. Whereas HRD focuses on the development.
     Strategic Human Resource Development
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       Questions and Answers
              ALLAH HAFIZ
         HRD (8709)
37
     SUPPLEMENTARY SLIDES
      HRM v/s Personnel Management
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     1. Human Resource Management is more concerned with how
        people (employees) should be managed to attain the
        organization's goals, not only limited to certain specific duties.
        In contrast, PM focuses more on administrative discipline,
        obligations and compliance from the employees.
     2. Organic form is Human Resource Management's preferred
        structure. It is flexible, adaptable and individual in a flat
        structure with only one or two levels of management.
       Quote “PM's preferred form of organization is bureaucratic or
        mechanistic emphasize on formalization and characterized by
        rational, goal-directed hierarchy, impersonal decision-making,
        subdivision into managerial positions and labor specialization"
        (Minh, D., 2007).
     HRM v/s Personnel Management
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     3. Human Resource Management outlooks the organization as a whole and
       put the central point in forming a positive and active environment.
       Focus only on administering people, the range of PM is relatively narrow
        compare to the range of HRM.
     4. An HR manager should be able to anticipate and identify the potential
        problems that might arise in the producing and planning process,
        encourage high employee involvement in decisions in order to rapidly
        respond to changes in the business environment and the customers' needs.
        H/she focuses on conformity and looks for commitment instead of
        compliance and control.
       PM is generally reactive by only providing the necessary responses once
       problems come up. It does not work with specific strategic plans to prevent
       the problems from arising. By so doing, PM results in creating confusion,
       frustration for the employees and as a consequence, an invisible hurdle
       between employees and management team.
     HRM v/s Personnel Management
40
     5. The human resource manager is considered as catalyst by creating the
        environment that can motivate the employees by recognition and
        challenging.
        By contrast, PM is perceived as putting a brake on employees' innovations
        and creativity because it motivates the employees with reward, job
        simplification and so on (Tripathi, P. C., 2002).
     6. HRM aims to maximize as much as possible the utilization of employees and
        their full potential. In PM, the evaluation criterion is to minimize your cost
        and expenses.
     7. HRM is taken into account as a built-in part. PM duties are the only territory
        of Personnel Department. Nevertheless, HRM involves all the key managers
        (senior) with different activities to develop the capabilities of all line
        managers to carry out the personnel functions. Personnel Management is
        considered not to be influenced by the organization, in other word it is run
        as an independent part from organization function.