Marketing Management 2
Presented by,
Alfiya L
T3 mba
Roll no;05
Overview.
E-commerce
E-business
E-marketing
M-commerce
M-marketing
E-networking
e- commerce/ Electronic commerce.
e-commerce is just the process of buying and selling product
by electronic means such as by mobile applications and
the Internet. E-commerce refers to both online retail as
well as electronic transactions. It also pertains to “any form
of business transaction in which the parties interact
electronically rather than by physical exchanges or
direct physical contact.”
Examples.
Online shopping for example, retail giant Amazon, you
are online shopping.
Internet Banking
Electronic payments Pay Pal, for example, is a global
online payments system that supports online money
transfers.
Purchasing tickets online
Types of e- commerce.
Business-to-Business (B2B)
Transactions that take place between two organizations
come under Business to business. Also. it greatly
improves the efficiency of companies.
Business-to-Consumer (B2C)
When a consumer buys products from a seller then it is
business to consumer transaction. People shopping from Flip
kart, Amazon, etc is an example of business to consumer
transaction.
C2C & C2B
Consumer-to-Consumer (C2C)
A consumer selling product or service to another consumer
is a consumer to consumer transaction. For example, people
put up ads on OLX of the products that they want to sell.
C2C type of transactions generally occurs for second-hand
products.
Consumer-to-Business (C2B)
In C2B there is a complete reversal of the traditional sense of
exchanging goods. A large number of individuals make their
services or products available for purchase for companies
seeking precisely these types of services or products.
e- Business.
Electronic business (e-business) refers to the use of the
Web, Internet, intranets, extranets or some
combination thereof to conduct business. E-business is
similar to e-commerce. E-business includes a much wider
range of businesses processes, such as supply chain
management, electronic order processing and
customer relationship management.
Activities using e-Business tools
include:
Trading of goods or services online, such as e-
Procurement, primarily through the web-sites;
Electronic retailing (e-Tailing);
Use of the internet, intranets or extranets to conduct
research and manage business activities;
Web-site marketing;
Online communications, such as e-mail; and
Online training for staff (e-Learning).
e- Marketing
E-Marketing (Electronic Marketing) are also known as
Internet Marketing, Web Marketing, Digital Marketing,
or Online Marketing. E-marketing is the process of
marketing a product or service using the Internet.
E-marketing not only includes marketing on the Internet, but
also includes marketing done via e-mail and wireless
media.
Advantages of e-marketing
1. Much better return on investment from than that of
traditional marketing
2. E-marketing means reduced marketing campaign
cost as the marketing is done through the internet
3. Fast result of the campaign
4. Easy monitoring through the web tracking capabilities help
make e-marketing highly efficient
5. Using e-marketing, viral content can be made, which helps
in viral marketing.
M-Commerce.
M-Commerce also called as Mobile Commerce involves
the online transactions through the wireless handheld devices
such as mobile phone, laptop, palmtop, tablet, or any other
personal digital assistant.
Advantages of M-Commerce
Through M-commerce, the companies can be in regular
touch with the users through the Push Notifications. Any
discount, scheme, pay back benefits .
E.g. Season Sale.
M-Commerce enables local business to grow by tracking
the location of the potential customer .
E.g. The educational institutes track down the local
students and give information about the courses offered by
them.
Disadvantages of M-Commerce
The Screen of mobile phones is generally small as
compared to the computer screen .
E.g. Through Flip kart Mobile Application a customer can
see several products, but the user may not decide on the
purchase because of the smaller image of the product
.computers for the better view to make a purchase decision.
M-Commerce software is costly as compared to the E-
commerce, many retailers may not go for it, and hence the
mobile users may have fewer options.
m- Marketing
Mobile marketing is the interactive multichannel promotion
of products or services for mobile phones and devices, smart
phones and networks. Mobile marketing channels are
diverse and include technology, trade shows or billboards.
Mobile marketing is similar to electronic advertising and uses
text, graphics and voice messages.
Advantages.
Smartphone's and tablets are cheaper, smaller, and
more portable than traditional PC’s and laptops.
Instantaneous results
We always carry our mobile phones., most of the time, our
mobile phone is ON, which means, we receive the message at
the very moment it is sent.
e-Networking.
E-Networking combines the principle of traditional
networking (making profitable contacts by physically
reaching out to those in your business community), with the
benefit of doing it all electronically from a computer or
mobile phone. E--Networking is becoming increasingly
important as more people are incorporating digital
trends into their daily lives.
Benefits.
E-Networking Expands Outreach
E-Networking Enhances Time Management
E-Networking Eliminates Intimidation
The convenience of E-Networking can give businesses a
bigger reach in less time, and without some of the
challenges of meeting face-to-face.
Conclusion.
Widespread adoption of the Internet for business and
personal use has generated many new channels for
advertising and marketing engagement, including those
mentioned above. There are also many benefits and
challenges inherent with online marketing, which
uses primarily digital mediums to attract, engage, and
convert virtual visitors to customers.
