Vietnam Market Research
VOUCHER
E-VOUCHER
LOYALTY PROGRAM
GIFT CARD
Overall
517,900 businesses in Việt Nam in 2017
Growth rate at 10% each year.
10,000 large companies
216,000 businesses located in the South
*Vietnamnews – “Number of firms in Việt Nam surges by over 50%”
Read more at http://vietnamnews.vn/economy/466175/number-
of-firms-in-viet-nam-surges-by-over-50.html#g0JPEPFfERHPAsB4.99
Voucher/ E-voucher
Voucher: a small printed piece of paper that entitles the holder to a
discount
Usually given to the customer as a discount for next time or attract new
customer.
Voucher discount on the exact amount of money on the voucher.
E-Voucher: Electric form of Voucher which can be viewed online.
Voucher/ E-voucher
About 55% were using voucher within 6 months
About 30% were using voucher per week, 75% were using per month
Mostly received through E-commerce, E-marketplace. Coming after are
supermarket and restaurant.
Common voucher form is Code > Printed > QR code
*Q&Me: A survey conducted 572 people from 16 – 39 years old in HCM and
Hanoi
https://qandme.net/vi/baibaocao/viec-su-dung-phieu-ma-giam-gia-tai-viet-
nam.html
Voucher/ E-voucher application
Retail: Supermarket
> 900* 10
Supermarkets in 2018 Brands in total
5
Brands applied voucher
*EVBN – Retail 2018
Voucher/ E-voucher application
Education: English Center
60 25/32
Centers in 2018 Mostly in HCMC
35*
Brands applied voucher
*Quota Sampling
Voucher/ E-voucher application
Service: Travel - Hotel
779 2,368
3 to 5-star hotel/ resort Travel Agency
>1000 deals on Tiki 994*
>150 deals on Hotdeal (794 TravelAgency + 200
>100 deals on Cungmua Hotel)
*Quota Sampling
Voucher/ E-voucher application
Service: Personal care (Spa, Massage)
5,000 2,000*
Providers Brands applied
>800 deals on Tiki
>200 deals on Hotdeal
>850 deals on Shopee
*Quota Sampling
Loyalty Program
Loyalty Program: is a rewards program offered by a
company to customers who frequently make
purchases.
A loyalty program may give a customer free
merchandise, rewards, coupons, or even advance
released products.
Loyalty Program
Vietnam have the highest loyalty-program
participation in the region
84% 48/90*
Customers belong to Are belong to Retail
a loyalty program that have loyalty
program
*Sample from google search: “Khách hàng thân thiết”
Loyalty Program
Retail: Convenience Store & Supermarket
8/10* 8/8* Ministop
Most popular Most popular Choose to link
brands of brands of their point to
convenience supermarket Vpoint
store
*EVBN – Retail and Distributor 2018 report
Quota sampling
Loyalty Program
Retail: Food & Beverage
15/150* 12/60*
Luxury brands of Luxury brand of
restaurant - restaurant -
Tripadvisor Foody
*Quota Sampling
Loyalty Program
Retail: Food & Beverage
1,700/2,500* 8,000/17,000*
Chain Restaurant – Café & Dessert –
Foody Foody
*Quota Sampling
Loyalty Program
Service: Personal Care
1,250/5,000*
Beauty clinic, spa,
massage – Vicare
*Quota Sampling
Loyalty Program
New trend of Loyalty program
One card for many places
- Abbycard - https://www.abbycard.com/
- Onecard - https://onecard.vn/
- Vpoint - https://v-point.vn/mypage/
Gift Card
Gift card: is a prepaid
stored-value money card
usually issued by a retailer
Gift card
Most wanted gift for female in the USA -
Wikipedia
Most gift card provider belong to Retail
Gift card
New trend of Gift card - one for many places:
- Gifttalk - https://giftalk.vn/
- Esteem gift - https://esteemgift.vn/dia-
diem-doi-qua
- Corpgift - https://corp-giftvn.com/vi/
