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Role of It in Agribusiness

The document discusses the role of IT in agribusiness in India. It notes that a large percentage of Indians live in rural areas and work in agriculture. Indian farmers face issues like small landholdings, low literacy/income, and dependence on intermediaries. Several IT initiatives aim to help farmers, such as land record computerization projects and e-Choupal (an ITC program providing farmers information online). E-Choupal allows farmers to access real-time data on weather, prices, best practices and facilitate interaction between farmers and companies. It has expanded to over 40,000 villages, helping over 4 million farmers increase incomes.

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43 views17 pages

Role of It in Agribusiness

The document discusses the role of IT in agribusiness in India. It notes that a large percentage of Indians live in rural areas and work in agriculture. Indian farmers face issues like small landholdings, low literacy/income, and dependence on intermediaries. Several IT initiatives aim to help farmers, such as land record computerization projects and e-Choupal (an ITC program providing farmers information online). E-Choupal allows farmers to access real-time data on weather, prices, best practices and facilitate interaction between farmers and companies. It has expanded to over 40,000 villages, helping over 4 million farmers increase incomes.

Uploaded by

abcd
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPT, PDF, TXT or read online on Scribd
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ROLE OF IT IN

AGRIBUSINESS
The Context

 72% of India lives in its villages

 60% of workforce related to Agriculture

 Agriculture accounts for 24% of GDP


The State of Indian Farmer

 Small Landholdings
 Low literacy , Low Income
 Over dependence on Rain
 Weak Infrastructure : Physical , Social
 Underserved on supply side
 Monopoly channel on demand side
 Over dependence on intermediaries
LIST OF ICT INITIATIVE
 Land record Computerization
Eg. Bhoomi(Karnataka), Tamil Nilam(Tamil Nadu),
Bhuyan(chhatisgarh), Bhumi(West Bangal
 Agarmarket
 Asha (assamagribusiness.nic.in)
 Rural bazar
 E-Governance for Rural Masses
1. Rural Digital Services
2. Lokvani
3. Lokmitra (In himachal Pradesh)
Agricultural marketing

 Agriculture, in the broadest sense means


activities aimed at the use of natural
resources for human welfare.

 marketing is a series of activities involved


in moving the goods from the point of
production to the point of consumption.

 The agricultural marketing system is a link


between the farm and the non-farm sectors.
Efficient Marketing System

1. To enable the primary producers to get the


best possible returns.

1. To reduce the price difference between the


primary producer and ultimate consumer.

2. To make available all products of farm origin


to consumers at reasonable price without
impairing on the quality of the produce.
Common defects agricultural marketing in India

1. Lack of organization
2. Presence of middlemen
3. Numerous market charges
4. Market malpractices
5. Lack of standard weights and measures
6. Inadequate storage
7. No standardization of price and quality
8. Lack of marketing finance
9. Want of proper market information
•It is developed by ITC
•“village meeting place”.
•The main attractiveness of e-choupal is that it can
be used for connecting large producers/small
producers and small users/large users,
•Place where vendors and customers come
together.
•It is necessary because of Rural development
•65% of Indian population lives in 600000
villages
•It contributes around 26% of the total GDP.
•Indian farmer locking him up into a vicious cycle
of low risk taking ability
Low investment
Low productivity,
Weak market orientation,
Low value addition,
Lowmargin.
•e-Choupal provides farmers with all the market
information
•Creative use of information technology through e-
Choupal, like
Real time information on monsoon,
Prices,News, Risk Management
Modern farming Practice,
Facilitated the interaction between company and
village community.
e-Choupal Now

States covered 10

Villages covered 40,000

No. of e-Choupals 6,500

Farmers e-empowered 4 million


•Education
•Medical
•Loan etc
Companies using e-Choupal network
ITC e-Choupal Footprint
CONCLUSION-
• E-Chou pals deliver relevant technology in the hands of the
farmers,
which can improve the economic condition of the entire village. E-
Chou
pal is one of the very few ICT projects in India that has effectively
utilized
e-commerce transactions for poverty alleviation. One of the key
lessons is
that ICT can reduce the number of middlemen involved between
agriculture commodity producers and final consumers. Another key
factor
is that very simple technology solutions are available to create
networks
in rural areas, which can function as virtual agricultural commodity
market places.

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