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Pricing Analytics

Advanced analytics can help improve pricing strategies by analyzing point of sale, promotional, spend, store, economic, and seasonality data to determine profitability views with respect to pricing, estimate willingness to pay, minimize discounts, identify underutilized segments, set prices for new launches, optimize promotions, and enable dynamic pricing through price corridor analysis, competitor and retailer price comparisons, and algorithms that consider manufacturer suggested retail prices and strategic product importance.

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MuraliShiva
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344 views2 pages

Pricing Analytics

Advanced analytics can help improve pricing strategies by analyzing point of sale, promotional, spend, store, economic, and seasonality data to determine profitability views with respect to pricing, estimate willingness to pay, minimize discounts, identify underutilized segments, set prices for new launches, optimize promotions, and enable dynamic pricing through price corridor analysis, competitor and retailer price comparisons, and algorithms that consider manufacturer suggested retail prices and strategic product importance.

Uploaded by

MuraliShiva
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Improving Pricing Strategies using Advanced Analytics

Advanced
Input Analytics
Output

• Point of Sale data • Profitability views w.r.t pricing


• Promotional data
Self Elasticity Cross Elasticity • Estimating Willingness to Pay
• Marketing spend data • Minimizing Price Discounts
• Store audit level data • Identify Under-utilized segments
• Macro-economic data • Pricing for Future Launches
• Seasonality information • Promotion Optimization
• Dynamic Pricing
Price Corridor
Pricing Analytics for an E-commerce Player

3P Price Price
Comparison Notification

Competitor
website price
Comparison
Pricing Algorithm Selling Price

Retailer Price
Comparison

Strategic
product
importance

MSRP Shown Price

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