The two-wheeler industry in India is the second largest producer of two-wheelers globally. Motorcycles dominate the market with over 80% share. Major players include Hero Honda, Bajaj Auto, TVS, and Yamaha. Usage patterns differ from other countries with affordability and functionality priorities. The industry has grown significantly in recent decades and forecasts continued growth driven by economic and infrastructure development.
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The two-wheeler industry in India is the second largest producer of two-wheelers globally. Motorcycles dominate the market with over 80% share. Major players include Hero Honda, Bajaj Auto, TVS, and Yamaha. Usage patterns differ from other countries with affordability and functionality priorities. The industry has grown significantly in recent decades and forecasts continued growth driven by economic and infrastructure development.
The two-wheeler industry in India is the second largest producer of two-wheelers globally. Motorcycles dominate the market with over 80% share. Major players include Hero Honda, Bajaj Auto, TVS, and Yamaha. Usage patterns differ from other countries with affordability and functionality priorities. The industry has grown significantly in recent decades and forecasts continued growth driven by economic and infrastructure development.
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The two-wheeler industry in India is the second largest producer of two-wheelers globally. Motorcycles dominate the market with over 80% share. Major players include Hero Honda, Bajaj Auto, TVS, and Yamaha. Usage patterns differ from other countries with affordability and functionality priorities. The industry has grown significantly in recent decades and forecasts continued growth driven by economic and infrastructure development.
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Two wheeler industry in
India
Presented by:- Mansur ali Roadmap • Introduction • History • Advantage India • Usage pattern • Major players • Market share Introduction • India, is the second largest producer of two- wheelers in the world.
• The Indian two wheeler market has a size of
over Rs100,000 million.
• The segment can be broadly categorized into
scooters, motorcycles and mopeds.
• The motorcycle market share is about 81.5% of
the total two wheeler market in India. CNTD…
• It stands next only to Japan and China in
terms of the number of two-wheelers produced and domestic sales respectively. History of Two-wheeler Industry • The Automobile Products of India (API) started manufacturing scooters in the country. • Bajaj started manufacturing scooters from 1959 onwards. • Until the mid 80’s, there were only three major motorcycle manufacturers in India namely Rajdoot, Escorts, and Enfield. CNTD… • 1950-58 API and Enfield.
• 1960-79 LML Vespa, Bajaj, Enfield
bullet, Jawa and Rajdoot.
• 1980-89 Hero Honda, TVS Suzuki
and Kinetic Honda Advantage India Sales of motor cycles in India is likely to touch the 10 million mark by 2010 !
Registered two-wheelers 27.9 mn and still growing.
Growth in exports and domestic sales are 24.34% and
11.92% respectively.
Middle class expanding by 30 - 40 million every year
Advantage India Increased consumer embrace of financial products and Upward migration of household income levels
Growing working population and Increased access to credit
Fleet composition of all vehicles Three Wheelers Two Wheelers 4% 71% (2.37 million) (42 million) Cars, Jeeps and Taxies 13% (7.69 million)
Buses 1% (0.59 million)
Two wheelers Goods Vehicles
5% Cars,Jeeps & Taxies (2.96 million) Goods Vehicles Others Three wheelers (Tractors, Trailors Buses and miscellaneous) 6% Others (Tractors, (3.55 million) Trailors & miscellaneous) Usage Pattern in India Is Quite different from other countries
Initial cost and fuel economy are highest priority.
Low maintenance costs are desired.
Small entrepreneurs and farmers conduct their
business carrying loads. Very limited usage for sports bike.
Indians prefer the two wheelers because of their
small manageable size, low maintenance, and pricing and easy loan repayments. Two wheeler fleet composition in India >250 cc <75 cc 125 - 250 cc 0.5% 11% 14.9% <75 cc 75 - 125 cc 75 - 125 cc 73.7% 125 - 250 cc
>250 cc
In India,85% of vehicles are having engine capacity less than
125 cc, whereas in Europe (35%), Japan (31%) and US (7%). Major Players • Hero honda • Bajaj Auto • TVS • Yamaha • Honda Other Players • Kanda motors • Mahindra two wheelers • LML • Suzuki Market Share Bajaj Auto 1)Established in 1945.
2)Started production of scooters in 1961 and
became first two wheeler manufacturing company of India.
3) Bajaj Auto, is ranked as the world's fourth
largest two and three- wheeler manufacturer.
4) Bajaj Auto is India’s largest exporter of two
wheelers. Bajaj Auto(cntd) 5) During 2008-09, the company exported 772,519 two and three-wheelers recording a growth of 25 percent over 2007-08.
6) Exports now constitute 37 per cent in volume
terms and 35 per cent IN value of net sales. Popular models • Bajaj Avenger DTS-I • Bajaj Pulsar DTS-I • Bajaj Pulsar 220 • Bajaj Discover DTS-I • Bajaj XCD 1)The Company was Incorporated on 19th January,1984 at New Delhi as a joint venture.
2)Today Hero Honda is the largest two-wheeler
manufacturer in the world producing more than 3 million units of two-wheeler per year.
3) The company's most popular model is the
Hero Honda Splendor, which is the world's largest- selling motorcycle. 4)Over 19 million Hero Honda two wheelers are on Indian roads today.
5)Hero Honda CD-100 is the first four stroke
motorcycle to be introduced in India in 100cc range.
6) During the fiscal year 2008-09, the company has
sold 3.28 million bikes. * Hero Honda Splendor
* Hero Honda Glamour
* Hero Honda Karizma
* Hero Honda Passion Plus
* Hero Honda Pleasure
* Hero Honda CBZ X-Treme
TVS Motors
TVS Apache TVS Centra TVS Star TVS Victor TVS Star City Sport TVS Apache RTR FI Yamaha Motor India Yamaha CruxS Yamaha G5 Yamaha Gladiator Yamaha FZ 16 Yamaha R15 Yamaha Fazer Regulatory Bodies • Automotive Research Association of India ( ARAI ) • Society of Indian Automobile Manufacturers (SIAM) • Automotive Components Manufacturers Association (ACMA) Future Challenges and Plans
• Sustaining the growth rate.
• Need for innovation – low cost/ hybrid vehicles. • Upgrading Indian two-wheeler products. • Taking the products to the global market. • Capturing Indian as well as global market. Suggestions • Encourage exports. • Provide various two-wheeler financing schemes among manufacturers. • Open R&D centers. • Pressurize government to reduce taxes and duties. • Collaborate with global players. conclusion The outlook for India’s automotive sector is highly promising.In view of current growth trends and prospect of continuous economic growth of over 5 per cent, all segments of the auto industry are likely to see continued growth. Large infrastructure development projects underway in India combined with favorable government policies will also drive automotive growth in the next few years.
