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Presentasi Marketing Nike

Nike is the largest seller of athletic shoes and apparel in the world. It outlines its marketing strategy which includes sponsoring major sporting events. It discusses Nike's 4P marketing mix of products, promotion, price and place. It also analyzes the pros, cons and risks of Nike's strategy. The document then provides an overview of Adidas and analyzes its strengths, weaknesses, opportunities and threats in an SWOT analysis. It concludes with actions Adidas could take to better compete with Nike such as focusing on research and development and emerging markets.

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Yaumil Arta Hanif
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290 views11 pages

Presentasi Marketing Nike

Nike is the largest seller of athletic shoes and apparel in the world. It outlines its marketing strategy which includes sponsoring major sporting events. It discusses Nike's 4P marketing mix of products, promotion, price and place. It also analyzes the pros, cons and risks of Nike's strategy. The document then provides an overview of Adidas and analyzes its strengths, weaknesses, opportunities and threats in an SWOT analysis. It concludes with actions Adidas could take to better compete with Nike such as focusing on research and development and emerging markets.

Uploaded by

Yaumil Arta Hanif
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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NIKE

MARKETING
STRATEGY
AMRAN DEWANGGA / 2171001013
ARIEF RAHMAN / 2171001028
ALEXANDER SIDAURUK / 2171001033
Presentation Outline

 Intro- About Nike


 Acquition-Deacquition
 4P Nike
 Nike Value Chain
 Pro – Cons and Risk
 About Adidas
 Adidas SWOT Analysis, How to compete Nike
ABOUT NIKE

 Nike, is an American multinational corporation


that is engaged in the design, development,
manufacturing and worldwide marketing and
sales of footwear, apparel, equipment,
accessories and services.
 Nike, originally known as Blue Ribbon Sports (BRS),
was founded by University of Oregon track
athlete Philip Knight and his coach Bill Bower man
in January 1964. From 1971 it is called as NIKE .
 Nike, head quarter is located in Beaverton,
Oregon, US.
 Nike is currently having 44,000 employees.
Acquisition-Deacquisition
Nike Value Chain
4P
 PRODUCTS
 Shoes, Jerseys, Shorts, Base layers for a wide range of sports.
 Nike recently teamed up with Apple Inc. to produce the Nike+.
 PROMOTION
 1994-Victory of Brazilian team.
 2008-09- Hosted the Human race
 2009-launched Tiger web talkback session.
 PRICE
 Nike uses vertical integration in pricing
 The pricing is based on the basis of premium segment as target customers.

 PLACE
 Nike shoes are carried by multi-brand stores and the exclusive Nike stores
across the globe.
 Most of the factories are located in Asia,including Indonesia, China, Taiwan,
India, Thailand, Vietnam, Pakistan, Philippines, and Malaysia.
PRO-CONS & RISK in
Marketing Strategy
 PROS:
 NIKE + (Plus) (Apple).
 Nike customer designing shoes.
 Sponsorship
 CONS:
 High costs incurred in advertisement.
 Nike is not an eco-friendly product.
 Child labor issue.
 RISK:
 Being one of the major players in the World Market
when ever Nike launches a new product it has to
make sure it addresses to the concerns of the Global
Market, which is difficult to achieve.
ADIDAS

 Adidas AG is a German multinational corporation


that designs and manufactures sports Shoes,
Clothing and Accessories.
 The company is based in Herzogenaurach,
Bavaria, Germany.
 Adidas also produces other products such as
bags, shirts, watches, eyewear and other sports
and clothing-related goods.
 Focusing on European market
ADIDAS SWOT
 STRENGTH  OPPORTUNITIES
 Market penetration.
 Adidas has a high brand value
among the consumer.  Developing new products to attract new
customers.
 Sponsoring major sports events  Contribute to corporate social responsibility
including Olympics and sports activity.
team.
 Strengthen its market position.
 Adidas product are available in  Expand customer base.
world wide.
 Merger and acquisition.
 Produces of wide variety of  THREAT
products.
 Strong competition (Nike and Puma).
 Strong work force.
 Demand of the product could decrease
due to economic slow down in
 Customer retention ratio is high.
 European countries.
 WEAKNESS
 Social and environmental concerns due to
 Price of the product is high. human rights violation and employment.
 Macroeconomic risk due to change in
 It has been serving limited consumer expanding habit.
segments.
 Technological and design changes.
 Cost structure of the company is
high.
PLAN OF ACTION

 Focusing on R&D
 Concentrating on emerging markets.
 Creating strong workforce.
 Develop products such as Sport wear, Sunglasses
and Jewellery.

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