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A Study On Ifb Industries

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IFB Industries is an Indian company originally known as Indian Fine Blanks Limited that was founded in 1974 through a collaboration with a Swiss company. It produces components for home appliances like washing machines, dryers, and microwaves. The company aims to be a leader in innovation and technology through high quality products. Its focus on customers has earned it a dominant market share in the washing machine business. It analyzes customer demographics, geography, psychographics, and behaviors to segment its markets. While it has strengths in brand, market share, and product variety, it faces challenges from competitors and increasing foreign competition.

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A Study On Ifb Industries

Uploaded by

arjutendul
425 views11 pages
IFB Industries is an Indian company originally known as Indian Fine Blanks Limited that was founded in 1974 through a collaboration with a Swiss company. It produces components for home appliances like washing machines, dryers, and microwaves. The company aims to be a leader in innovation and technology through high quality products. Its focus on customers has earned it a dominant market share in the washing machine business. It analyzes customer demographics, geography, psychographics, and behaviors to segment its markets. While it has strengths in brand, market share, and product variety, it faces challenges from competitors and increasing foreign competition.

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A Study on Ifb Industries

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IFB Industries is an Indian company originally known as Indian Fine Blanks Limited that was founded in 1974 through a collaboration with a Swiss company. It produces components for home appliances like washing machines, dryers, and microwaves. The company aims to be a leader in innovation and technology through high quality products. Its focus on customers has earned it a dominant market share in the washing machine business. It analyzes customer demographics, geography, psychographics, and behaviors to segment its markets. While it has strengths in brand, market share, and product variety, it faces challenges from competitors and increasing foreign competition.

Copyright:

Attribution Non-Commercial (BY-NC)
Download as PPTX, PDF, TXT or read online from Scribd
Download as pptx, pdf, or txt
425 views11 pages

A Study On Ifb Industries

Uploaded by

arjutendul
IFB Industries is an Indian company originally known as Indian Fine Blanks Limited that was founded in 1974 through a collaboration with a Swiss company. It produces components for home appliances like washing machines, dryers, and microwaves. The company aims to be a leader in innovation and technology through high quality products. Its focus on customers has earned it a dominant market share in the washing machine business. It analyzes customer demographics, geography, psychographics, and behaviors to segment its markets. While it has strengths in brand, market share, and product variety, it faces challenges from competitors and increasing foreign competition.

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A STUDY ON IFB INDUSTRIES

M.SHYAM SUNDAR
INTRODUCTION

 Originally known as Indian fine blanks


limited.
 Started in India in 1974
 Collaboration with hienrich schemed ag of
switzerland .
 Engineering divisions at Calcutta and
Bangalore
 Products include strip loaders
,straighteners,motorss for white goods etc.
Vision of ifb

 Ifb will be synonymous with innovation and


technology in its chosen field of business.

 Ifb will excel in quality and services to be in


consonance with global standards.
Mission of ifb

 Continuously maximizing the shareholders


growth by manufacturing and marketing best
quality products that go into daily life .
Value system in ifb

 Ifb is one of the most admired and trusted


brands in home appliances.
 The focus on customers has earned the
company a dominant market share in
washing machine business.
 The company has a culture that supports
enduring values of integrity ,respect,team
work,diversity etc
Market segmentation

 Demographic: income and occupation

 geographic: tier 1 and 2 cities

 Psychographic: lifestyle and personality

 Behavioural:value and benefit


Various products at ifb

 Washing machines
 Dryer
 Microwave oven
 Chimneys for kitchen
 Dish washer
Features of ifb

 The company complies with various policies


like hr policy, environmental policy, quality
policy etc.
 The quality system of the company is
certified by iso 9001:2000 certification
 R &d team is equipped with the latest CAD
stations for 3d modeling and stress analysis
Swot analysis

 Strength
 :market share in washing machines
 :brand image
 :variety of products
 Weakness
 :competitors provide similar products
 :lack of awareness of other products
 :high cost
 Opportunities
 :increase in purchasing power
 :can explore other markets

 Threats
 :price war with other competitors
 :competition between Indian and foreign
brands
Thank you…….

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