INSTAX MARKETING PLAN
(SHORT TERM TATICS)
1. OBJECTIVES:
Build the brand awareness in short-term period
Create the new combo for sales supporting
Communicate the POS to end-users for PULL
Support POSM for current key location
2. FOCUS POINTS:
Limit but maximize the budget
Execute Digital Marketing (online)
Continue the current activities
Brand communication
3. TARGET
TURNOVER
Reach to 1k pcs monthly from
Nov 14 to Jan 15
BRAND
AWARENESS
Increase traffic to current
Website ??? view/day
Increase ??? Fans/Like to
current Facebook after 2
months
4. DIGITAL MARKETING
Website
Google
SEM
Blog
Online
Seeding
Banner
Web
DIGITAL
MARKETING
ONLINE
EVENT
Facebook
PR
ONLINE
Email
Mobile
4.1. WEBSITE
Deasign again the friendly interface of website and
matched to Mobile version
Linked to most used social website and convenient to
online interaction (website version 2.0)
Easy management of web administration
Easy change of Banner, Web Ad on website
accordingly to updated marketing promotions
Combined with Email marketing, Hotline online and
online sales
4.2. GOOGLE SEO/SEM
Increase the creditability of website
Increase traffic to website
Upgrade the ranks to website
Display all the key word/searching words on the top
of Google
Combine with ads of Google Adword to increase the
density of key word/searching word fast to draw
more traffic/creditability of the website
4.3.FACEBOOK MARKETING
Fanpage
Viral
marketing
Facebook
ads
FACEBOOK
Facebook
application
Facebook
updating
4.3.1 FACEBOOK FANPAGE
Spread the communication, info to maximiaze the
coverage to the potential and targeted customers
Receive feedbacks from outside as an intelligence
marketing center
Create attractive interaction to all members
4.3.2 Facebook application
Collection info from members/customers
Attract and increase big Fans to Fanpage
Diversified content to Fan
4.3.3 FACEBOOK ADS
Select customer groups
Define the adv area clearly
Closely follow ads periodically
Increase the commnuication
Save costs for other kinds of adv
4.3.4 FACEBOOK Updating
Daily updating
Maintain the LIKE and increase
On-time feedbacks/ comments
Execute Gameshow to increase the interaction
KPI statistics monthly
4.4.PR ONLINE
Provide info of company, products, new arrivials,
service, event or current sales promotion.
PR articles should be allocated during the period
to keep the updating and connecting
6.5.WEBSITE BANNER
Adv on website tool such as CPM, CPC, Box apps
Apply Flash Banner to attract the viewer and transit
well the adv/promo if possible
Apply pop-up to collect customer info.
Well and mass coverage on communication channel
to increase the brand awareness
4.6.EMAIL MARKETING
Collect customer data with clear definitions
Newletter matched with Html
Applky Server from Amazone to secure Email not as
spam and can reach to Inbox (10/email)
Clear statistics (Out/in Mails, People clicked, opends
and lined to our website.)
4.7. ONLINE EVENT
Building game online or create competitions
Game application with products usage/advertisement
Linked it to sales with promotion tools as vouchers/
members/ period registration etc.
4.8. MOBILE MARKETING
Send SMS of promotion/ new products/ events to the
current database or purchased database .....
Offer Coupon to draw traffic to the POS
Gi SMS for Brandname in some special case/ event
Adv on Mobile Wap ( Website on mobile)
4.9. ONLINE SEEDING
Sharing adv/ products/ techonology video online
Logo, registration, pop up etc such as: Avatar Ad,
Signature, News top-up, comment, linking, tag
Forum seeding: create topics according to our
purpose, products, manage the topics to link to all
forums of photo/ enjoyment, DSC etc......
4.10. BLOG
Updating the news about product, brand, service,
promotion, activities etc .....
Create the topics for discussion to increase the brand
awareness or community of instax members
Draw the viewers, members with PR Article.
Push up the key word/searching words to top google,
increase traffic Website
Interact with customers
THANK YOU!
