This document discusses multi-channel retailing. It defines multi-channel retailing as using more than one channel, like stores, catalogs, and internet, to attract and satisfy customers. The objectives of the project are to study how multi-channel helps overcome limitations of single formats and increases market share and customer experience. It then provides examples and discusses the evolution and benefits of multi-channel retailing for retailers.
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This document discusses multi-channel retailing. It defines multi-channel retailing as using more than one channel, like stores, catalogs, and internet, to attract and satisfy customers. The objectives of the project are to study how multi-channel helps overcome limitations of single formats and increases market share and customer experience. It then provides examples and discusses the evolution and benefits of multi-channel retailing for retailers.
This document discusses multi-channel retailing. It defines multi-channel retailing as using more than one channel, like stores, catalogs, and internet, to attract and satisfy customers. The objectives of the project are to study how multi-channel helps overcome limitations of single formats and increases market share and customer experience. It then provides examples and discusses the evolution and benefits of multi-channel retailing for retailers.
Copyright:
Attribution Non-Commercial (BY-NC)
Available Formats
Download as PPTX, PDF, TXT or read online from Scribd
This document discusses multi-channel retailing. It defines multi-channel retailing as using more than one channel, like stores, catalogs, and internet, to attract and satisfy customers. The objectives of the project are to study how multi-channel helps overcome limitations of single formats and increases market share and customer experience. It then provides examples and discusses the evolution and benefits of multi-channel retailing for retailers.
Copyright:
Attribution Non-Commercial (BY-NC)
Available Formats
Download as PPTX, PDF, TXT or read online from Scribd
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PRS PROJECT
Multichannel retailing
MADE BY
MANAV BADHWAR OBJECTIVES OF THE PROJECT To study how far or to what extent multi channel gives an opportunity to overcome the limitation of primary existing format of retailing.
How much multi channel has helped company
to increase their share of market/wallet. How much retailers can improve their customer’s shopping experience by using multi-channel. MULTICHANNEL RETAILING Multi channel retailers are those retailers that sell merchandise or services through more than one channel. By using combination of channels, retailers can leverage the unique benefits provided by each to attract & satisfy more customers. CAPABILITIES OF MULTI CHANNEL RETAILING Developing assortments & managing inventory Managing employees in distant locations Catalogs Websites Processing orders electronically Efficiently distributing individual orders to homes Operating communications & information systems to interface with customers throughout channels TYPES OF MULTICHANNEL RETAILING Store channel Catalog channel
Internet channel STORE CHANNEL Store channels offer customers to buy products through “touch & feel attributes”. FEATURES
Cash payment Risk reduction Entertainment & social experience Personal service Immediate gratification EXAMPLES OF STORE CHANNEL Pantaloons
Van heusen
Globus
Wall mart
JC Penney CATALOG CHANNEL Catalog channel provides customers to look at merchandise & place an order at any time from almost anywhere. FEATURES
Convenience Safety Quality of visual presentation EXAMPLES OF CATALOG CHANNEL Audiobookstand Bavarian autosport CompUSA Metrostyle INTERNET CHANNEL Internet compared with store & catalog channel, also has the potential to offer a great selection of products & more personalized information about products & services. FEATURES
Broader selection More information to evaluate merchandise Personalization Look & see attribute EXAMPLES OF INTERNET CHANNEL Amazon EBay Bigshoebazaar Food bazaar Naaptol EVOLUTION TOWARDS MULTI CHANNEL RETAILING Overcoming limitation of an existing format – one of the greatest constraints facing store based retailers is the size of the stores. The merchandise that can be displayed & offered for sale in stores is limited. By blending stores with internet it expand the assortment offered to their customers. For eq. best buy, Wal-Mart, home depot. Expanding market presence – adding an electronic channel is particularly attractive to retailers with strong brand names for maximum distribution & servicing more customers . Increasing share of wallet – using other Channels results in consumers making more purchases from retailers. Thus the electronic, catalog channels drive more purchases from the stores which leads to retailers to increase their market share.
Customer shopping behavior – an electronic
channel can provide valuable insights into how & why customers shop & how they get satisfied & dissatisfied with their experiences. The internet channel offers the opportunity to collect more detailed information about customer preferences. MULTICHANNEL SERVICES & FEATURES A liberal policy in which the stores accepts product purchase online.
Web site features the retailer’s promotion &
sales. Store receipts contain the URL for retailer’s web site. Customers can place order online for store pickup. Store offers coupons for online purchase W e b site o ffe rs th e a b ility to p re p a re & p rin t o u t a sh o p p in g list fo r sto re visit. Web site offers inventory information (what merchandise is available in local stores). THE INDIAN RETAILSCAPE the homeshop1 8 , th e co u n try ’ s first h o m e sh o p p in g 2 4 -h o u rs ch a n n e l, o p e ra te s in m u lti- m e d ia e n viro n m e n t in clu d in g te le visio n , w e b , ca ta lo g u e & p rin t to d e live r h ig h q u a lity p ro d u cts & se rvice s d ire ctly to cu sto m e r a cro ss th e co u n try. W ith 7 , 0 0 0 S K U a cro ss 2 1 p ro d u ct ca te g o rie s. E ve n tu a lly it p la n s to h a ve o ve r 2 . 5 la kh S K U in clu d in g b o o k s , m u sic , co n su m e r e le ctro n ic g o o d s , F M C G & services from travel, insurance etc. HOMESHOP18 The major emphasis of homeshop1 8 is on credibility building among customers. It aims to provide an enjoyable customer experience. Its highly customer centric practices are free home delivery, customer friendly multiple payment options & 1 5 d a ys m o n e y b a ck g u a ra n te e . Sources:www.homeshop18.com AMERICA’S TOP 10 RETAIL BUSINESS SITES Web sales volume 1.Amazon.com Inc. $ 1 9 .2 B 2.Staples Inc. $ 7 .7 B 3.Dell Inc. $ 4 .8 B 4.Office depot Inc. $ 4 .8 B 5.Apple Inc. $ 3 .6 B 8. CDWCorp. $2.6 B
