4/2/15
Ravi Mandal
Introduction about
analytics with SAS+R
Programming.
Lets Get Started
1
Modern
Limited to descriptive summaries, e.g. top 10
customers
Support predictive and prescriptive model.
Assumptions and guess work built into
forecast.
Reliable calculation of percentage of
confidence (ARIMA forecast and similar)
Analysis performed on a sample of the data.
Analysis performed of full data.
Broad assumptions and conclusions, limited
granularity.
Mass personalization-data granularity down
to the individual level.
Ravi Mandal
Traditional
4/2/15
Modern Analytics Vs Traditional
Analytics
4/2/15
The Requirement for Modern
Analytics
Ravi Mandal
Tec
h
Talent
Ravi Mandal
There will be a shortage of
4/2/15
Mckinsey projects by 2018
1.7 M professionals
With analytics expertise in the U.S. alone
4
4/2/15
The Talent : Project Users
Percentage of Projects(Approx)
Ravi Mandal
Application Developers
Report writers and dashboard builders
External Users(e.g partners, Customers, service Providers)
Data Scientists
Database Administration , Data Analysis(e.g IT analysis)
Marketing Analytics,Finance Analytics(e.g Business Analysis)
Line of Business Executives
0.0%
5.0%
10.0%
15.0%
20.0%
25.0%
30.0%
4/2/15
The Technology :EMA Hybrid Data Ecosystem
Ravi Mandal
4/2/15
Ravi Mandal
Whats next after machine
learning ?
4/2/15
Ravi Mandal
Data Mining ?
4/2/15
Ravi Mandal
Text Mining ?
4/2/15
Best Practices : Breaking Down Data
Ravi Mandal
10
4/2/15
Ravi Mandal
How do I achieve value from Modern Analytics when
the data, events and models are constantly
changing ?
11
Define your
value chain
Brainstorm
Analytic
Solutions
Define analytic
Solutions via
Day-in-life
Scenarios
Create decision
model
Prioritize
Analytic
Solutions using
Decision Making
Establish &
Communicate
analysis
Roadmaps
Evolve your
Analytics
Roadmaps
Present as par
requirement
Ravi Mandal
Identify key
business
objective
4/2/15
Best Practices : Using Modern Analytics to Data Business
Value
12
4/2/15
Ravi Mandal
What application fields can we
use with Modern Analytics ?
13
4/2/15
Ravi Mandal
What is your advice for a Business analyst
interested in building out modern analytics?
14
4/2/15
Ravi Mandal
How can real-time data preparation, model
training, etc. be done in SAS Analytic tool.
15
4/2/15
Ravi Mandal
How can real-time data preparation, model
training, etc. be done in R Programming.
16
Ravi Mandal
TheSAS
languageis
a
computerprogramming languageused for
statisticalanalysis,originatedbyaprojectat
theNorth Carolina State University.It can
read in data from common spreadsheets
and databases and output the results of
statistical analyses in tables, graphs, and
asRTF,HTMLandPDFdocuments. The
SAS language runs under compilers that
can be used onMicrosoft Windows,Linux,
and various otherUNIXandmainframe
computers.
4/2/15
Overview Of SAS :
17
4/2/15
Continue..
Ravi Mandal
18
4/2/15
Continue..
Ravi Mandal
19
4/2/15
Ravi Mandal
20
Ravi Mandal
Ris aprogramming languageand software
environment forstatistical computingand
graphics. The R language is widely used
amongstatisticiansanddata
minersfor
developingstatistical software and data
analysis. Polls,surveys of data miners, and
studiesofscholarlyliteraturedatabasesshow
that R's popularity has increased
substantiallyinrecentyears.
4/2/15
Overview Of R language :
21
4/2/15
Continue..
Ravi Mandal
http://www.r-project.org/
22
4/2/15
Ravi Mandal
23
4/2/15
Ravi Mandal
Learn More
24
4/2/15
Learn more at
https://sasanalyst.wordpress.com/
Ravi Mandal
Presented
by Ravi
Mandal