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Primary vs Secondary Data: Pros & Cons

Secondary data refers to data that has been previously collected by others, while primary data is data that is collected by the researcher themselves. There are pros and cons to both types of data collection. Secondary data can save time and money compared to primary data collection, but may be outdated, incomplete, or inconsistent over time. Primary data allows the researcher to collect exactly what they need, but requires more resources to design collection instruments, sample populations, and administer the data collection process. Researchers must consider whether available data can answer their research question, and collect primary data if necessary variables are not available through secondary sources.

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Zakir Khattak
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596 views23 pages

Primary vs Secondary Data: Pros & Cons

Secondary data refers to data that has been previously collected by others, while primary data is data that is collected by the researcher themselves. There are pros and cons to both types of data collection. Secondary data can save time and money compared to primary data collection, but may be outdated, incomplete, or inconsistent over time. Primary data allows the researcher to collect exactly what they need, but requires more resources to design collection instruments, sample populations, and administer the data collection process. Researchers must consider whether available data can answer their research question, and collect primary data if necessary variables are not available through secondary sources.

Uploaded by

Zakir Khattak
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPT, PDF, TXT or read online on Scribd
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Data Collection Methods

Pros and Cons of Primary and


Secondary Data

Where do data come


from?

if were starting from scratch, how do


we collect / find data?
Secondary data
Primary data

Secondary Data

Secondary data data someone else


has collected

Secondary Data
Examples of Sources

Secondary Data
Limitations

What did you find on the frustrating


side as you looked for data on the
states websites?

Secondary Data
Limitations

When was it collected? For how long?


May be out of date for what you want to
analyze.
May not have been collected long enough
for detecting trends.
E.g. Have new anticorruption laws
impacted Russias government
accountability ratings?

Secondary Data
Limitations

Is the data set complete?


There may be missing information on
some observations
Unless such missing information is caught
and corrected for, analysis will be biased.

Secondary Data
Limitations

Are there confounding problems?


Sample selection bias?
Source choice bias?
In time series, did some observations
drop out over time?

Secondary Data
Limitations

Are the data consistent/reliable?


Did variables drop out over time?
Did variables change in definition over
time?

E.g. number of years of education versus


highest degree obtained.

Secondary Data
Limitations

Is the information exactly what you need?


In some cases, may have to use proxy
variables variables that may approximate
something you really wanted to measure. Are
they reliable? Is there correlation to what you
actually want to measure?

Secondary Data
Advantages

No need to reinvent the wheel.


If someone has already found the data,
take advantage of it.

Secondary Data
Advantages

It will save you money.


Even if you have to pay for access, often
it is cheaper in terms of money than
collecting your own data. (more on this
later.)

Secondary Data
Advantages

It will save you time.


Primary data collection is very time
consuming. (More on this later, too!)

Secondary Data
Advantages

It may be very accurate.


When especially a government agency
has collected the data, incredible
amounts of time and money went into it.
Its probably highly accurate.

Secondary Data
Advantages

It has great exploratory value


Exploring research questions and
formulating hypothesis to test.

Primary Data

Primary data data you collect

Primary Data - Examples

Surveys
Focus groups
Questionnaires
Personal interviews
Experiments and observational study

Primary Data Limitations

Do you have the time and money for:


Designing your collection instrument?
Selecting your population or sample?
Pretesting/piloting the instrument to work
out sources of bias?
Administration of the instrument?
Entry/collation of data?

Primary Data Limitations

Uniqueness
May not be able to compare to other
populations

Primary Data Limitations

Researcher error
Sample bias
Other confounding factors

Data collection choice

What you must ask yourself:


Will the data answer my research
question?

Data collection choice

To answer that
You much first decide what your research
question is
Then you need to decide what
data/variables are needed to scientifically
answer the question

Data collection choice

If that data exist in secondary form,


then use them to the extent you can,
keeping in mind limitations.
But if it does not, and you are able to
fund primary collection, then it is the
method of choice.

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