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The Film Industry
The Film Industry consists of technological and commercial institutions of filmmaking
The Indian Film Industry
India is the largest producer of films in the world, in terms of ticket sales and number of films produced The Indian film industry is Multi-Lingual
The industry is supported mainly by a vast filmgoing Indian public, and Indian films have been gaining increasing popularity in the rest of the worldnotably in countries with large numbers of expatriate Indians
The Constituents of The Indian Film Industry
Rank 1 2 3 4 5 6 Language Hindi (Bollywood) Telugu (Tollywood) Tamil (Kollywood) Kannada (Sandalwood) Marathi Malayalam No. of films 235 218 190 177 99 94
7
8 9
Bengali
Bhojpuri Gujarati
84
64 62
Break-up of 2009 Indian feature films
Bollywood The Hindi Film Industry
Money, Business, Gossip, Entertainment
Bollywood
Bollywood is the informal term popularly used for the Hindi-language film industry based in Mumbai The term is often incorrectly used to refer to the whole of Indian cinema The name "Bollywood" is derived from Bombay (the former name for Mumbai) and Hollywood (the center of the American
film industry)
One of the largest film producers not only in India, but in the world
History of Bollywood
Raja Harishchandra (1913), by Dadasaheb Phalke, was the first silent feature film made in India.
1940s to the 1960s is regarded by film historians as the "Golden Age" of Hindi cinema. Colour movies become a popular feature in the late 1950s
In the 1930s, the industry was producing over 200 films per annum. The first Indian sound film, Ardeshir Irani's Alam Ara (1931), was a major commercial success
Modern Cinema
In the 1970s, Themes revolved around gritty, violent films about gangsters and bandits. Amitabh Bachchan was known for his "angry young man" roles 1990s witnessed the emergence of stars of a new generation of actors (Aamir Khan, Salman Khan and Shahrukh Khan) and actresses (Sridevi, Madhuri Dixit and Kajol)
During the 1980s, the pendulum swung back toward family-centric romantic musicals
Bollywood The Functioning, Structure and Components of the Entertainment Industry
Components of the Industry
Production Houses
Components of the Industry
Actors & Actresses
Components of the Industry
Directors
Components of the Industry
Miscellaneous
Buyers Involved
Distributors
EROS ENTERTAINMENT -- B.O.: $6.6 million YASH RAJ FILMS -- B.O.: $4.3 million BIG PICTURES -- B.O.: $3.7 million
Exhibitors
BIG Cinemas
CineMAX PVR Cinemas INOX
Buyers Involved
Satellite Rights
Music Rights
SET Max aired two of the film industrys biggest hits, 3 Idiots and Rajnikanths Robot, and also Band Baaja Baraat Star Gold has the rights of SRKs Ra.One, Zoya Akhtars Zindagi Na Milegi Dobara, Zee Cinema will screen Shaitan and Pyar Ka Punchnama
Money flow in the Film Industry
Bollywood The Current Scenario
Indian Film Industry Size
Current Market Situation
Bollywood is the largest film producer in the world. They produce roughly 1000 movies a year. Hollywood only produces 500 and Japan produces 400 movies a year The Bollywood industry had a revenue of US$ 2.5 billion in 2008, and has been growing at approx. 9% a year. The revenue is expected to reach US$ 4.1bn by 2013
Revenue Distribution of Bollywood
Revenue Growth Bollywood
The Turnaround Industry Status
One of the major policy initiatives has been the Government of India granting the "industry" status to the entertainment sector in India including the film sector in 2001. This allows the sector to access institutional finance and clean credit for new projects
Before the reform, the filmmakers were hugely dependent on diamond merchants and underworld for finances
Quite a few banks, including IDBI, Exim Bank and Bank of Baroda, are pumping money into movie-making business Hence, its one of the Key drivers for the growth in the Industry
Bollywood Challenges faced by the Industry
Piracy!!!
The Indian film industry is significantly impacted by online piracy. A study undertaken by Motion Picture Distributors Association (MPDAI) has put India among the top ten countries in the world, where online piracy is at its peak
In India, counterfeiting and piracy costs the entertainment industry US$4billion and losses of approximately 800,000 jobs annually.
Piracy!!!
Entertainment
A crisis plaguing the industry is the distortionary rate of entertainment tax within states in India. For instance, in Andhra Pradesh and Tamil Nadu, the tax rate is low. However, this has not been the case with the rest of the states in India.
Content Regulation
A long-standing debate continues amongst the industry members on regulation of content. Some of the issues that need to be addressed in this sphere include: Should there be a content regulator or should the industry be allowed selfregulation under a broad framework?
Delhi Belly Banned In Nepal
Content
One of the problems is that younger generations sometimes find the stories a bit predictable, and get bored of similar tales.
Increasing Talent Cost
Figures are approximate
Bollywood Future of the Industry
Whats in store for Bollywood
By 2040, Hollywood (Los Angeles) is forecasted to remain the largest filmed entertainment cluster. However, Bollywood may close the gap significantly to become the second largest cluster.
Whats in store for Bollywood
Bollywood company tie-ups/collaborations (Corporatization) Reliance Big Entertainment signed a deal worth US$ 1.2 billion with Steven Spielbergs Dream Works SKG to produce 36 films for the next 6 years
Reliance also acquired around 200 theatres in 28 locations in North America to screen Bollywood and other regional movies from India
Walt Disney has invested around US$ 324 million in a deal with Yash Raj Films. Ramesh Sippy Entertainment has collaborated with Warner Bros.
Whats in store for Bollywood
The Hollywood Connect
Bollywood to Hollywood Anil Kapoor in Slum Dog Millionaire and later in 24 Aishwarya Rai Bachchan in Pink Panther 2 with Steve Martin and The Last Legion with Colin Firth
Hollywood to Bollywood Ben Kingsley in Teen Patti (Three Cards) Sylvester Stallone in Kambakht Ishq Jennifer Chambers directed Hiss
Whats in store for Bollywood
Better Content Once known for their gimmick flicks and illogical story line, the whole genre of Indian movies are transforming into something much more substantial Breaking the Conventions
Another aspect undergoing a marked change is the resurgence of actors that may or may not be good looking but are very fine actors in themselves indeed
