PRESENTED BY: BIJIN MATHEW 5429074
COUNTRY OF ORIGIN
Country : Finland Region: Pirkanmaa Sub region : Tempore Founder: Fredrik Idestam Leo Mechelin
HISTORY OF NOKIA
Nokia is a Finland based company incorporated in 1967. It started as a pulp, rubber and cable manufacturing company in 1865. Nokia began developing the digital switch (Nokia DX 200) which became a success In 1970 Nokia Started taking and active interest in the power and electronic business.
In 1987, consumer electronics became Nokias major business. August 1997 Nokia GSM systems to 59 operators in 31 countries. Its the leading manufacture of Mobile devices.
KEYPEOPLE:
Chairman : Jorma Ollila President and CEO : Stephen Elop CFO : Timo Ihamutolia CDO : Kai Oistamo CTO : Henry Tiri
PRODUCT AND SERVICES
PRODUCT : Mobile phones Mini laptop Internet Tablets Accessories: carrying and styling, Memory card, Cables, Navigation ,Battery
SERVICES: Online services Software solution Security solutions
INDUSTRIES AND COMPETITORS
INDUSTRIES
TELECOMMUNICATIONS
COMPETITORS
ALCATAL-LUCANT CISCO SYSTEMS Inc MOTOROLA SOLUTION Inc LM ERICSSON TELEPHONE.co NORTEL NETWORKS corp QUALCOMM INCORPORATED
INTERNET
COMPUTER SOFTWARE
COMPETITIVE ADVANTAGE OF NOKIA
Growth In Developing Market
Nokia's experience in developing markets may provide a competitive advantage over competitors who are only just beginning to venture into what is relatively unknown territory.
Merger and Acquisition
The strong financial position of the company provides the company with opportunity of reducing threats by merger and acquisition.
Strong Consumer Insight
Nokia speaks to more users than its competitors and leverages consumer insights more quickly
Strong Brand Name
The Nokia brand is one of the most valuable and recognizable brands in the world
Distribution Channel
No one can match the strength of Nokias distribution capabilities
SWOT ANALYSIS
STRENGTH
Strong Corporate Brand Design, the branding and the technology Lending Personality to its product Effective advertisement and market communication A tool not only for business but for everyday convenience.
WEAKNESS
Lapse has opened up space for smaller competitors Potential threat from Microsofts entry into mobile telephony Design to market takes more time.
OPPORTUNITIES
Highest growth in markets such as China and Latin America Providing value at a reasonable lifetime cost Building a worldwide supplier network Preempting competitors in critical markets Managing competitive interaction
THREAT
Biggest Threat complacency A disruptive technological change New competitors with different skills and potent brand challenge 3G will increase competition among suppliers Cheaper midrange phones from Motorola and others
PEST ANALYSIS
POLITICAL
It is important for Nokia to acquire the resources from the Finnish Government such as the economic policy, science and technology policy. The success of Nokia depends on the resources from the Finnish Government which will assist them in advancement of their products
ECONOMIC
With the economy recovering from recession, US and Europe are better in their company recruiting area. People from the developing countries have better consuming capacities due their countrys advancement of economics and higher income level.
SOCIO- CULTURAL
Information age trend to make people dependent on mobile phone, and the number of people owning a cellphone today is 5 billion of the world. The number of smart phones owned are way above the desktop PCs.
TECHNOLOGICAL
Nokias MeeGo and symbian system is famous around the world, but in the recent times the Googles android and Mac OS is attracting the people in the smart phone segment. Nokia and Microsoft begin their collaboration, the third system of Nokia named Windows Phone.
CURRENT STATUS
World largest manufacturer. Market share was 23% in the second quarter 2011 In 2010 revenue is euro 42 billion and operating profit is euro 2 billion
INDIA OPERATIONS
NOKIA starts operations in India on 1995. Presently operates in New Delhi, Mumbai, Kolkata, Bangalore, Hyderabad and Ahmadabad. NOKIA in India 1995 first mobile phone call made in India on a Nokia phone on Nokia network.
1998- saare jahaan se acchha, first Indian ringtone on NOKIA 5110 2000- first phone with Hindi menu(NOKIA 3210) 2002-first camera phone(NOKIA 7650) 2003-first made for India phone, NOKIA 1100 2004-saral mobile sandesh, Hindi sms on a wide range of nokia phones
2004- first Wi-fi phone-Nokia Communicator(N9500) 2005-local UI in additional local language 2006-Nokia manufacturing plant in Chennai
Nokias Strategy In India
Expand Mobile service Bring extended mobility to enterprise Clearly defined objectives and goals Right timings of decision Determination and risk taking Foreseeing and using rising market opportunities Creating the future
Change in Nokia Strategy
Plans for a broad strategic partnership with Microsoft to build a new global mobile ecosystem; Windows Phone would serve as Nokia's primary smartphone platform. A renewed approach to capture volume and value growth to connect "the next billion" to the Internet in developing growth markets Focused investments in next-generation disruptive technologies A new leadership team and organizational structure with a clear focus on speed, results and accountability.
"Nokia is at a critical juncture, where significant change is necessary and inevitable in our journey forward," said Stephen Elop, Nokia President and CEO.
Top Management Vision and Mission
VISION Our vision is a world where everyone can be connected. Our vision is to insure that 5 billion people are always connected at any given point and to achieve 100 fold more network traffic MISSION In a world where everyone can be connected, we take every human approach to technology
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