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Research Methodology Introduction

This document discusses research methodology and its objectives. It defines research as a systematic search for knowledge to move from known to unknown. The objectives of research methodology are explained as exploratory to gain insights, descriptive to accurately portray characteristics, and diagnostic to determine frequency of associations. Reasons for undertaking research include desires for degrees/benefits, intellectual challenge, service, and respect. Types of research discussed are descriptive vs analytical, applied vs fundamental, quantitative vs qualitative, and conceptual vs empirical. Research approaches can be qualitative or quantitative, including experimental, inferential, simulation, and field or lab settings. The significance of research is that it provides the basis for government policies and solves business problems, while aiding social scientists.

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Durga Prasad Dash
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4K views7 pages

Research Methodology Introduction

This document discusses research methodology and its objectives. It defines research as a systematic search for knowledge to move from known to unknown. The objectives of research methodology are explained as exploratory to gain insights, descriptive to accurately portray characteristics, and diagnostic to determine frequency of associations. Reasons for undertaking research include desires for degrees/benefits, intellectual challenge, service, and respect. Types of research discussed are descriptive vs analytical, applied vs fundamental, quantitative vs qualitative, and conceptual vs empirical. Research approaches can be qualitative or quantitative, including experimental, inferential, simulation, and field or lab settings. The significance of research is that it provides the basis for government policies and solves business problems, while aiding social scientists.

Uploaded by

Durga Prasad Dash
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPT, PDF, TXT or read online on Scribd
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Research Methodology: Its

Nature and Scope

Sasmita Mishra
What is Research?

Research is a scientific and systematic search


for pertinent information on a specific topic.

It is a careful investigation or enquiry specially


through search for knowledge.
It is a movement from known to unknown.
Objectives of Research
Methodology
 To gain familiarity with a phenomenon to achieve
new insights into it - Exploratory/formulative
research.
 To portray accurately the characteristics of a
particular individual, situation or a group -
Descriptive research.
 To determine the frequency with which something
occurs or with which it is associated with
something else - Diagnostic research.
 To test a hypothesis of a causal relationship
between variables – hypothesis testing research
What makes people to
undertake research?
 Desire to get a research degree along with its
consequential benefits
 Desire to face the challenge in solving the unsolved
problems. Ex. Concern over practical problems
initiates research.
 Desire to get intellectual joy of doing some creative
work.
 Desire to be of service to society
 Desire to get respectability.
Types of Research

 Descriptive vs. Analytical


 Applied vs. Fundamental
 Quantitative vs. Qualitative
 Conceptual vs. Empirical
 Others
 Cross sectional or longitudinal
 Field setting or laboratory
 Clinical or diagnostic research
 Conclusion-oriented and decision-oriented
Research Approaches

Qualitative Quantitative

Inferential Experimental Simulation

Methods: Focus group discussions,


projective techniques, and depth
interviews.
Significance of Research

 Research Provides the basis for nearly all


government policies in our economic system
 It solves various operational and planning
problems of business industry
 It is important for social scientists in studyin
social relationships and in seeking answers to
various social problem.

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