Health Care Insurance App Design Guide
Health Care Insurance App Design Guide
Master of Technology
In
Computer Science and Engineering
School of Engineering and Sciences
Submitted by
BOMMALI DHARMARAMAKRISHNA (AP25122040026)
PUJARI SATYA NAGA VARA PRASAD (AP25122040038)
Date: 9-Dec-25
This is to certify that the work present in this Project entitled “health care insurance
application design” has been carried out by Bommali Dharmaramakrishna
(AP25122040026), Pujari satya naga vara prasad (AP25122040038) under my/our
supervision. The work is genuine, original, and suitable for submission to the SRM
University – AP for the award of Master of Technology in School of Engineering and
Sciences.
Supervisor
(Signature)
Prof. Niraj Upadhayaya
Professor
Co-supervisor
(Signature)
1
Acknowledgements
The satisfaction that accompanies the successful completion of any task would be
incomplete without introducing the people who made it possible and whose constant
guidance and encouragement crown all efforts with success.
BOMMALI DHARMARAMAKRISHNA
(AP25122040026)
2
Acknowledgements
The satisfaction that accompanies the successful completion of any task would be
incomplete without introducing the people who made it possible and whose constant
guidance and encouragement crown all efforts with success.
3
Contents
CERTIFICATE ......................................................................................................................... 1
Acknowledgements ................................................................................................................ 2
Acknowledgements ................................................................................................................ 3
ABSTRACT .............................................................................................................................. 5
Abbreviations .......................................................................................................................... 6
List of Tables ........................................................................ Error! Bookmark not defined.
List of Figures .......................................................................................................................... 7
List of Equations.................................................................. Error! Bookmark not defined.
1. INTRODUCTION ........................................................................................................... 8
Figure 1.2: Mobile Healthcare Architecture .................... Error! Bookmark not defined.
2. METHODOLOGY ......................................................................................................... 11
2.1. Empathy Stage .................................................................................................................. 12
2.2. Define Stage ....................................................................................................................... 13
2.3. Ideation Stage .................................................................................................................... 13
2.4. Prototype Stage ................................................................................................................. 15
2.5. Testing & Feedback Stage ................................................................................................ 17
3. RESULTS AND DISCUSSIONS .................................................................................. 18
4. CONCLUSION AND FURTURE WORK .................................................................. 20
4.1. Future Work ...................................................................................................................... 20
References .............................................................................................................................. 21
4
ABSTRACT
5
Abbreviations
UI User Interface
UX User Experience
AI Artificial Intelligence
DB Database
ID Identification
6
List of Figures
Figure Page
Figure Name / Description
No. No.
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1. INTRODUCTION
Health insurance plays an essential role in safeguarding individuals and families
against unexpected medical expenses. With rising healthcare costs, access to reliable
insurance has become a necessity rather than a choice. However, despite its
importance, the health insurance system remains complicated for the average user.
Policy documents often contain technical terms, lengthy conditions, and unclear
procedures that users find difficult to understand. Many individuals struggle to
identify what is covered, how to submit a claim, or which hospitals offer cashless
treatment. As a result, users feel confused, anxious, and unprepared during urgent
medical situations. This project aims to address these challenges by designing a
simple, intuitive, and user-friendly Health Care Insurance Application that makes
insurance management easier and more accessible for everyone.
The need for digital health insurance platforms has increased significantly, especially
after the COVID-19 pandemic. People prefer online methods to buy policies, store
documents, and access medical support. However, most existing applications either
lack clear design, have complex navigation, or fail to provide sufficient guidance. A
user-centered application must address the gaps between users' needs and the
insurance system’s complexities. This is where Design Thinking becomes a powerful
approach. Design Thinking emphasizes empathy, understanding user pain points,
defining real problems, brainstorming meaningful solutions, and creating prototypes
that solve those problems effectively. By applying this methodology, the proposed
SmartCare application focuses on improving the user experience throughout the
insurance journey.
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In the initial stages of research, it became clear that users face multiple obstacles while
interacting with health insurance systems. Many users do not understand policy
terminology, exclusions, or limits; others face difficulty while submitting claims due
to lack of guidance or missing documents. Furthermore, locating nearby hospitals that
support cashless treatment is a challenge, especially in emergencies. Users often rely
on agents or customer care, leading to long waiting times and frustration. A digital
tool that simplifies these processes and provides quick, accurate information can
significantly improve user satisfaction and reduce stress.
Another major challenge users face is identifying network hospitals for cashless
treatment. The SmartCare application introduces a Hospital Finder that displays
nearby hospitals based on location, specialty, and network availability. With features
like “Cashless Available” tags, map integration, and direct call options, users can
easily contact hospitals during emergencies. The application also stores digital
versions of important documents, such as the insurance card, ID proofs, medical bills,
and prescriptions, making it convenient to access them anytime.
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Figure 2: Mobile Healthcare Architecture
In addition to solving current issues, the application is built with scalability in mind.
Future enhancements such as AI-based recommendations, voice assistance, wearable
integrations, and multilingual support can further improve accessibility for senior
citizens and users with limited digital literacy. The goal is not just to create an app but
to establish a complete digital ecosystem for insurance management.
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METHODOLOGY
The Design Thinking approach was chosen because it offers a structured yet
flexible methodology that places the user at the center of the design process. Unlike
traditional system development models that focus primarily on technical
implementation, Design Thinking prioritizes human needs, user behavior, real-life
challenges, and emotional responses. This makes it highly suitable for applications
like health insurance, where users often face confusion, anxiety, and lack of clarity
during critical moments such as emergencies or claim processing.
The Prototype stage helps transform ideas into visual designs that represent how
the application will function. These prototypes include screen layouts, navigation
flows, and sample interactions, which help stakeholders visualize the user
experience before development. Finally, the Testing stage gathers user feedback to
validate whether the design truly meets their needs. It helps identify mistakes,
improve usability, and refine the overall experience.
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effectiveness. This makes the methodology extremely powerful for creating
applications where clarity, simplicity, and user guidance are essential.
In the context of health insurance, where multiple processes like policy selection,
claim submission, and hospital search can be overwhelming, this methodology
brings structure and simplicity. By understanding how users think, feel, and
behave, SmartCare delivers a well-designed interface that reduces complexity and
enhances confidence. Overall, the Design Thinking methodology ensures that the
final application is accessible, reliable, user-friendly, and capable of addressing
real-world insurance challenges.
1.1. Empathy Stage
The Empathy stage focuses on understanding the experiences, challenges, and
expectations of users dealing with health insurance. To gather insights, informal
interviews, observations, and surveys were conducted with potential users,
including students, working professionals, elderly individuals, and families. The
aim was to uncover problems from the user's perspective
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• Existing insurance apps feel complicated and are not user-friendly.
The Empathy stage laid the foundation for identifying real user problems rather
than assumed ones.
1.2. Define Stage
In the Define stage, all observations, user interviews, and pain points gathered during the
Empathy phase are carefully analyzed and organized. This stage transforms raw data into
meaningful insights by identifying patterns, common challenges, and the exact frustrations
users face while interacting with health insurance systems. By synthesizing user emotions,
behaviors, and expectations, the Define stage helps narrow down the broad problem into a
clear, actionable statement.
The main objective of this stage is to ensure that the design process is aligned with real user
needs rather than assumptions. The insights revealed that users consistently struggle to
understand coverage details, find accurate information, and complete claim processes
without confusion. Many users depend heavily on agents due to unclear documentation and
complicated insurance terms. These findings highlighted the need for a more transparent
and supportive digital platform.
1. Problem Statement:
Users need a simple, transparent, and guided digital platform that helps them
understand their insurance policies, apply for new policies, submit claims easily, and
find network hospitals without confusion.
This problem statement became the foundation of the SmartCare application. It guided
every design decision, ensuring that the solution focused on improving clarity, reducing
complexity, and increasing trust. By framing the problem clearly, the Define stage
prevented the addition of unnecessary features and kept the project centered on solving the
most critical issues.
These refined insights provided clarity for the next stages, ensuring smooth transition into
Ideation and Prototype development. Ultimately, the Define stage ensured that the
SmartCare application aims to be accessible, reliable, user-friendly, and built around
real-world challenges faced by insurance users.
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Ideation encourages open thinking, collaboration, and innovation, which are essential for
designing a user-centered application like SmartCare.
During this phase, brainstorming sessions, mind mapping, and sketching techniques were
used to develop potential solutions that address the primary challenges identified in the
Empathy and Define stages. The goal was to think from the user’s perspective and propose
features that would simplify the health insurance journey, improve clarity, and enhance
overall usability.
• User Benefit: How effectively does the idea solve real user problems?
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• Feasibility: Can the idea be implemented using available tools and technology?
• Usability: Will the feature be easy for users of all ages to understand and use?
After analyzing all proposed ideas, the most impactful and feasible solutions were
shortlisted for the prototype phase. The selected ideas focused on clarity, simplicity, and
guidance—ensuring the app becomes a supportive tool rather than a technical barrier.
The Ideation stage provided a strong foundation for building the SmartCare application.
It ensured that every feature included in the prototype:
By exploring multiple solutions and refining them thoughtfully, this stage ensured the
creation of a meaningful and user-centered application design.
The Prototype stage is a crucial part of the Design Thinking process, as it transforms ideas
and conceptual solutions into visual and interactive models. In this stage, both low-fidelity
and high-fidelity prototypes were developed to represent how the SmartCare Health
Insurance Application would function in real use. Prototyping allowed early visualization
of screens, navigation flow, and user interactions before moving into actual development.
Low-fidelity prototypes were used to sketch rough ideas and outline the basic layout of
each screen. These sketches helped in quickly exploring multiple design possibilities
without spending too much time on detailed visuals. They also enabled faster iteration and
refinement based on initial feedback. High-fidelity prototypes were later created using
digital tools to represent the actual look and feel of the application. These screens included
colors, icons, typography, spacing, and functional components, giving a realistic view of
the final product.
The primary purpose of the prototype was to simulate the complete user journey within the
application, including how users navigate through different features and how individual
screens interact with each other. This helped identify usability issues early and ensured that
the app provided a smooth and intuitive experience.
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4. Home Dashboard – The main hub displaying policy coverage, renewal dates,
and quick-action buttons.
5. Policy Details Page – Shows coverage, exclusions, and PDF download options
in a clear format.
6. Apply Policy Form Pages – Step-by-step forms for new users to apply for
insurance.
7. Claim Assistance Screens – Including Step 1 (Reason Selection), Step 2
(Document Upload), and Step 3 (Review & Submit).
8. Claim Status Screen – Displays progress bar, claim ID, and expected processing
time.
9. Hospital Finder and Hospital Details – Allows users to search for network
hospitals and view details.
10. Profile Page – Contains personal details, saved policies, and preferences.
11. Support and Chatbot Screens – Provide instant help, FAQs, and answers to
common queries.
Each of these screens was carefully designed to ensure clarity and ease of use. Navigation
arrows, icons, and buttons were placed strategically to reduce confusion and help users
move smoothly through the app. The prototype also demonstrated how data flows between
screens, such as how claim details entered in one step appear in the review section.
A major benefit of the prototype was its ability to simulate real interactions. Users could
click through screens, test transitions, and perform basic tasks much like they would in the
final application. This offered valuable insights into user behavior and highlighted areas
that needed improvement. For example, some buttons were resized for better visibility, and
instructions on the claim pages were rewritten for clarity.
The prototype served as a visual blueprint for developers and designers, ensuring that
everyone shared the same understanding of the application’s structure. It also helped
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stakeholders visualize the final product, gather feedback early, and validate that the design
met user needs.
Overall, the Prototype stage played a vital role in shaping the SmartCare application into a
user-centered, easy-to-navigate, and efficient digital platform for managing health
insurance
• Filing a claim
• Users liked the layout but suggested adding icons for easier
understanding.
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RESULTS AND DISCUSSIONS
The SmartCare Health Insurance Application was developed using the Design
Thinking methodology, and the final prototype successfully demonstrated how user-
centered design can simplify the complex processes associated with health insurance.
By focusing on real user challenges, the prototype highlighted how intuitive
navigation, clear information layouts, and guided workflows can significantly
improve the overall user experience. This section presents the results obtained from
the prototype development, user testing, and interface evaluations, followed by a
detailed discussion of the findings.
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The results indicated that the application’s structured flow—beginning from the
dashboard and extending to policy details, claim steps, and hospital finder—greatly
reduced cognitive load for users. The app’s visual components, including icons, color
coding, and categorized information sections, made complex insurance concepts
easier to understand. Users reported feeling more confident navigating the system
compared to traditional insurance websites or offline documents. Additionally, the
guided claim assistance flow ensured that users did not miss important steps,
significantly reducing the likelihood of claim rejection due to incomplete information.
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CONCLUSION AND FURTURE WORK
• Real-time integration with insurance company databases for live claim updates
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References
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