Understanding the Entrepreneur's Role
Understanding the Entrepreneur's Role
Chapter 5: Entrepreneur
Meaning of Entrepreneur:
• An entrepreneur is defined as a person who innovates,
organizes, operates, and assumes the risk for a new business
venture.
• The term entrepreneur has been derived from old French
entrependre, which means to undertake.
• A venture is a business enterprise involving risk in expectation
of gain.
• A definition of entrepreneur as 4 components, which highlights
the facet of an entrepreneur.
1. An entrepreneur innovates, i.e. comes up with a new concept,
product or service.
2. An entrepreneur organizes a new business venture, i.e.
initiates or start a new business enterprise.
3. An entrepreneur operates, i.e. runs new business venture and
strives hard to sustain and grow it.
4. An entrepreneur assumes the risk, i.e. takes the responsibility
of the outcomes of the business enterprise.
• Cantillion described the entrepreneur as a rational decision
maker “who assume the risk and provided the management of
the firm”.
• Thus, in this view the entrepreneur’s role encompasses the
activity of managing the firm after having started it.
• “And what are they done: they have not accumulated any kind
of goods, they have created no original means of production,
but I employed existing means of production differently, more
appropriately, more advantageously.
• They have carried out new combinations! They are the
entrepreneurs. And their profit, the surplus to which no liability
corresponds, is the entrepreneurial profit” by Schumpeter.
• “Whatever the type, everyone is an entrepreneur only when he
actually carries out new combinations, and loses that character
as soon as he has built up is business, when he settles down to
running it as other people run their business” by Schumpeter.
• According to Schumpeter, innovations- the carrying out of new
combinations-can be categorised into a 5 groups:
1. Introduction of new good or of a new quality of a good,
2. Introduction of a new method of production which is unproven,
3. Opening up of a new market,
4. Conquest of a new source of supply of raw materials or part
manufactured goods, and
5. Carrying out of a new organization of industry.
Functions of an Entrepreneur:
• There are various functions of an entrepreneur:
1. Risk measurement and risk taking:
• Palmer suggested that the entrepreneurial function primarily
involves risk measurement and risk taking.
• The risks are not only in relation to the uncertainty to the
success of the new business venture, but also on the personal
and professional frontline career opportunities foregone for the
sake of starting the new venture, family relations, and psychic
well-being.
• Risk taking is not a desire to try one’s gambling skill in Las
Vegas.
• Instead, entrepreneurs prefer to take moderate risks in
situations where they have some degree of control or skill in
realising a profit.
• They do not prefer situations which involves either extremes of
risk or uncertainty.
2. Innovate/create/discover:
• Innovation, creativity, and discovery are at the art of the
functions of an entrepreneur.
• According to Schumpeter, the key ingredient of
entrepreneurship is innovativeness of the individual and may
not involve ownership at all.
• If the principal function of entrepreneur is to carry out new
combinations of means of production, then these “combiners”
need not necessarily be owners.
3. Analyse the opportunities:
• An entrepreneur as to have the opportunity-seeking style of
management that sparks innovation(Peterson).
• The environment may throw up various types of opportunities for an
entrepreneur to take advantage of in creating a new venture.
• Thus, the entrepreneur needs to analyse such opportunities from
time to time and choose the most appealing one at the right time.
4. Strategize for a venture:
• Entrepreneur needs to strategize, i.e. perform long term planning for
the venture to be started.
• He or she as to analyse the markets to penetrate, challenge tough
competitions and devise ways to reach out to the potential customers
etc.
• Thus, the entrepreneur should add the capability and skills to
formulate strategies for the new business venture.
5. Develop a business plan:
• A Business plan is a written document containing the details
about every aspects of the proposed business venture.
• It serves 2 purposes:
a. to provide a road map for the people internal to the
organization, i.e. the employees, stakeholders, etc.; and
b. to convince the potential investors and financial institutions
about the viability of the venture so that they may agree to
invest in it.
• Thus, the entrepreneur as to be adapt and performing this
critical function of drafting a convincing and viable business
plan.
6. Acquire the resources:
• The entrepreneur has to acquire various types of resources like
capital, manpower, machinery/equipment, land, buildings, etc. to
start a venture.
• Many of these resources may not be easily available for the
proposed new venture.
• Thus, the entrepreneur needs to have suitable skills to line up
the resources as and when required.
7. Organize and start the venture:
• An entrepreneur should be a good organizer, i.e. he should
deploy suitable resources in the right activities at the right time
in order to avoid wastage and to optimally utilise the resources
in starting-up the new venture.
8. Develop and grow the venture:
• Just starting the venture does not complete the role of the
entrepreneur, as it is necessary to provide it with able support to
develop and grow it in the times to come.
• Many of the startup ventures are not able to survive for long.
Therefore, active involvement of the entrepreneur during the
development and growth stage is important.
9. Delegate, direct and lead the firm:
• During the growth stage of a new startup firm, it starts growing in
size and thus, requires that the entrepreneur delegates the
routine matters to other colleagues in the organization, while
providing strategic direction to the firm as a leader.
• This function demands leadership skills on the part of the
entrepreneur.
10. Supervise and control:
• Delegation of authority and responsibility of routine matters to
the subordinates does not mean that the entrepreneur should
not exercise any control.
• In fact, it becomes imperative to add suitable control
mechanisms in place so that the entrepreneur may track the
overall health of the enterprise.
• Occasionally personal supervision is also required to be done
by the entrepreneur to ensure that all is well with the firm and
the standard procedures created are being followed religiously
by one and all.
Types of Entrepreneurs:
• The various types of entrepreneurs with 4 major classifications
are:
1. Socio-Cultural Classification
2. Motivational Classification
3. Technical Experience Classification
4. Entrepreneurial Experience Classification
Types of
1. Socio-Cultural Classification:
• Specification of the types of entrepreneurs is based upon socio-
cultural factors.
a. Immigrant entrepreneur:
• An individual who has a recent arrival in a country and starts a
business as a means of economic survival is called an
immigrant entrepreneur.
• This group may involve a migration network linking migrants,
former migrants, and non-migrants with a common origin and
destination.
• Example, Sabeer Bhatia of [Link] fame would fall in this
category of immigrant entrepreneur, as he migrated from
Bangalore to the US and started this venture there. Later,
Hotmail was acquired by Microsoft and Sabeer made a good
money out of the deal.
b. Ethnic Entrepreneur:
• Ethnic entrepreneur have “.. a set of connections and regular
patterns of interaction among people sharing common national
background or migration experience”.
• The Marwaris humiliated long back from their native place
Marwar and Rajasthan to create business in West Bengal would
fall in this category.
• Prominent Marwari entrepreneurs are the Birlas, Singhanias,
Lakshmi Niwas Mittal, Kishore Biyani(of Big Bazaar), etc.
• Similarly, the Parsi businessman in the western part of India
originally hailed from erstwhile Persia (now Iran).
• Tatas are the most prominent Parsi, with their founder Jamshetji
Tata as the first-generation entrepreneur.
c. Minority Entrepreneur:
• Minority entrepreneur is an entrepreneur who is not of the
majority population.
• U.S. Federal categories include Black, person of Hispanic or
Latin American ancestry, and person of Asian, Pacific Islander,
American Indian, or Alaska Native descent.
• There are many Indian entrepreneurs in the U.S., who fall in this
category.
• Amar Gopal Bose, a professor of MIT and the founder of
immensely successful Bose corporation or qualify to fall in this
category.
d. Women Entrepreneur:
• As the name of this type of entrepreneur suggests, it involves
women at the forefront of entrepreneurship.
• Shri Mahila Griha Udyog Lijjat Papad is one such organization.
• They pride themselves in being a woman's organization-of the
women, by the women, and for the women.
• It was started in 1959 with 7 lady members with borrowed some
of ₹80 at Girgaum in Mumbai.
• Example: Kiran Majumdar Shaw (Biocon Limited)
2. Motivational Classification:
• This classification is based upon the motivation of the
entrepreneur to start a new venture.
• Broadly, this classification as 2 categories, namely
first-generation entrepreneur and family-business
entrepreneur.
a. First-generation entrepreneur:
• First-generation entrepreneur does not have any family
business prior to starting his/her own business venture.
• Dhirubhai Ambani(Reliance), Kiran Mazumdar Shaw(Biocon),
N.R. Narayana Murthy(Infosys), Naresh Goyal(Jet Airways) all
belongs to this category.
• First generation entrepreneurs are of 2 types:
i. Self-actualizer entrepreneurs:
• Self-actualizer entrepreneurs are those who started their
business driven by thirst for achievement and a sense of
independence and autonomy. Example: Sunil Bharti
Mittal(Airtel)
ii. Discontented entrepreneur:
• Discontented entrepreneur is the one who is unhappy with
present working conditions in the organization where he is
serving and decides to move on to start his own enterprise.
• Example MD of Taj hotels, Ajit Kerkar was ousted
unceremoniously by Ratan Tata in 1997 due to the growing
discontent between the two.
• Immediately afterwards, Kerkar setup Tulip Star Hotels as an
entity to manage and own properties.
• In a short span after equate the Taj group in 1997, the Tulip star
either owns manages or markets a number of properties that
includes the Bogmallo Beach Resort and the Nizmar Resort in
Goa, the Kumarakom Lake Resort, Siena Village in Munnar,
Renaissance, Cochin which are all in Kerala.
• Other properties under Tulip star is Capitol in Bangalore, Tulip
Manohar in Hyderabad, and Revival in Baroda.
• Out of this the company has equity participation in Tulip star,
Mumbai; and the Bogmallo beach resort in Goa.
• It also has stakes in the Juhu Centaur, Mumbai.
b. Family-business entrepreneur:
• Family-business entrepreneurs are the followers of family
tradition role models.
• A typical example is that Aditya Vikram Birla, who created about
75 factories for U.S. business group in a career span of 25
years.
• Aditya Birla was the son of industrialist Basant Kumar Birla.
• This group is now known after him(Aditya Birla group) and
manage by his son Kumar Mangalam Birla.
3. Entrepreneurial experience classification:
• This classification of the types of entrepreneur is based upon
the extent of entrepreneurial experience.
• There are 2 broad categories in this classification- novice and
habitual entrepreneurs.
a. Novice entrepreneur:
• Novice entrepreneurs can be viewed as individuals with no prior
minority or majority business ownership experience, either as a
business founder, an inheritor, or a purchaser of an independent
business, but who currently owns a minority or majority equity
stake in an independent business that is new, purchased or
inherited.
• Example, N.R. Narayana Murthy was a novice entrepreneur
when he founded Infosys on 1981 along with 6 of his
colleagues.
b. Habitual entrepreneur:
• Habitual entrepreneurs are most often described as persons
who have experienced owning at least 2 different firms whether
temporarily(serial entrepreneurship) or simultaneously(portfolio
entrepreneurship).
i. Serial entrepreneurship:
• Serial entrepreneurs can be viewed as individuals who have
sold/closed a business in which they had a minority or majority
ownership stake, and they currently have a minority or majority
ownership stake in a single independent business that is either
new, purchased or inherited.
• According to Ryan, serial entrepreneurs thrive off the
psychological reward of making an impact as opposed to the
wealth to be gained from operating successful ventures.
• These entrepreneurs are risk takers, having built sufficient
wealth; they will invest their money on new ventures that often
tend to be vague visions of an unsolved problem.
• They view failure as an experience, which will make them
strong and boulder to take on new risks.
• Some entrepreneurs seems to thrive on the grueling early
stages of starting and building a business, and preferred to and
it over for others to manage while they return to the startup
process.
• Example, Sunil Bharti Mittal of Airtel.
ii. Portfolio entrepreneur:
• Portfolio entrepreneurs can be viewed as individuals currently
have minority or majority ownership stakes in 2 or more
independent business that are either new, purchased, and/or
inherited.
• Kishore Biyani can be categorised into this category of
entrepreneurs, as he owns big bazaar, pantaloon, add central
supermarkets(all found by him) simultaneously.
4. Technical Experience classification:
• Jones-Evans came up with this classification based upon the
previous occupational background of the entrepreneur in the
technology sector.
• A technical entrepreneur is defined as the founder and current
owner-manager of a technology-based business, i.e. primarily
responsible for its planning and establishment, and currently
having some management control of the organization.
a. The “research” technical entrepreneur:
• These entrepreneurs are involved in technological research
activities at an academic institution or a research laboratory
prior to creating their own venture.
• Professor Amar Gopal Bose of MIT is a typical example of this
category.
• He was into researching acoustic systems and later, created his
own corporation called Bose corporation.
b. The “producer” technical entrepreneur:
• These entrepreneurs have a history of involvement in direct
commercial production or development of a product or process,
usually in a large organization.
• Example of this type of entrepreneur is- Subroto Bagchi, the
co-founder of MindTree Ltd.
• Bagchi worked as the chief executive of Wipro global R&D
before co-founding MindTree in 1999.
• MindTree generated a revenue of rupees 12,375 million in a
financial year 2008-09.
c. The “user” technical entrepreneur:
• Such entrepreneurs may have been involved as an end-users,
in the application of the specific product or technology, but
without direct involvement in the actual development of the
technology.
• Example, Tulsi Tanti, the founder of wind power major Suzlon.
• Tanti was into his family business of textiles when power
shortages prompted him to install two wind turbines as captive
power.
• Later, buoyed by the success of this technology, he decided to
switch over from textiles to wind power generation.
• Hence, Suzlon energy was born.
d. The “opportunist” technical entrepreneur:
• As the name suggests, this kind of entrepreneur is an individual
who has identified a technology-based opportunity and, while
initiating and managing a small technology-based venture,
either as little or no technical experience or whose previous
occupational experience was within non-technical organization.
• Example, Azim Hasham Premji, inherited Wipro from his father,
who was into oil business.
• Later, Premji realise the potential of information technology and
ventured into this business.
Concept of Entrepreneurship:
• Entrepreneurship is the process of creating something different
with value by devoting the necessary time and effort; assuming
the accompany financial, psychological, and social risks; and
receiving the resulting reward of monetary and personal
satisfaction.
Evolution of
Entrepreneurship
:
• The various stages in the
evolution of order
entrepreneurship are broadly
classified into 2 stages:
a. Ancient and medieval roots
b. Modern entrepreneurship
thought
Ancient and Medieval roots of
Entrepreneurship:
a. 50 BC:
• Entrepreneurship started from time immemorial, however in the
recorded history, the oldest reference can be tracked back to
ancient Rome around 50 BC.
• During that time, entrepreneurship and business activity was not
considered prestigious.
• It was usually left to the former slaves to get into commercial
activities.
• Wealth generation append primarily, either by renting the land or
by earning interest on loans.
b. AD 500-1000:
• Europe experienced a radically new expression of
entrepreneurship during AD 500-1000.
• This was in the form of acquisition of land, castles, and other
assets through warfare.
• Thus, kings and barons took winning battles and wars as an
entrepreneurial means to wealth and prosperity.
c. AD 1000-1500:
• During AD 1000-1500, Europe witnessed a drastic revamping of
entrepreneurial activity, and fields like architecture, engineering,
and farming provided healthy bases for entrepreneurship.
• A new innovation in tax collection called tax farming came into
existence during this time.
• In this approach, bidding for tax collection on behalf of the
monarch was done and the highest bidder used to get the
contract.
• If the winner of the contract used to collect more tax than the bid
offered by him, the excess amount used to be net profit for him.
d. AD 1300-1500:
• During AD 1300-1500, entrepreneurial activity experienced major
setbacks in China, as the rulers used to confiscate the assets of
wealthy businessman during times of financial difficulties faced
by the empire.
• Engaging in PowerShell activities was deemed as wealth
accumulation and was looked down upon.
e. AD 1500-1700:
• Middle and Far East Asia was witnessing the prime of
experimental and skill-based knowledge during this. When the
western world was still catching up with this trend.
• The status of the merchant became high in the Muslim
dominated Arabic countries and entrepreneurship flourished in
this region with common language and central location in the
world.
f. AD 1725:
• Richard Cantillon was an Irish economist, we spend a major
part of his life in France.
• Is credited with highlighting the role of the entrepreneur in
economics.
• He was the first to define an entrepreneur as the “agent who
buys means of production at certain prices in order to combine
them into a new product”.
Modern Entrepreneurship Thought:
1. Jean Baptiste Say (1767-1832), a French economist add
businessman, there is known for his idea that ownership is
distinct from entrepreneurship. Thus, in his view, a person can
be an entrepreneur despite somebody else providing the
capital for the entrepreneurship venture. He was a staunch
supporter of free trade and competition.
2. Joseph Schumpeter (1883-1950) was an Australian
economist, who is known for the term creative destruction
coined by him. In his view, the entrepreneurs, by virtue
bringing about radical innovations/transformations, render the
existing system of established organizations obsolete. This
this phenomenon is termed as creative destruction.
3. David McClelland (1917-1998) was an American physiological
theorist, who defined an entrepreneur as “an energetic,
moderate risk taker”. In his view, an entrepreneur is primarily
motivated by an overwhelming need for achievement and
strong urge to build. His contributions to the field of
entrepreneurship focus on the attributes of an entrepreneur
and the motivations behind entrepreneurial behaviour. His
masterpiece “The Achieving Society” hinges on these ideas.
4. Peter Ferdinand Drucker (1909-2005), an Austrian-American
scholar, portends that entrepreneur maximizes opportunities.
He emphasized that entrepreneurship is about taking risks.
5. Gifford Pinchot is an American entrepreneur and consultant,
who coined the term intrapreneurship and defined it as “an
entrepreneur within an already established organization”. He
is known for his best-selling book- “Intrapreneuring: Why You
Don’t Have to leave the Corporation to Become an
Entrepreneur”.
Development of Entrepreneurship:
• The origin of programmes for the development of entrepreneurs
in India can be traced to the pioneering efforts of the Small
Industry Extension Training Institute(SIET), now known as the
National Institute for Micro, Small and Medium Enterprises
(NIMSME) with whose collaboration, Professor David
McClelland of Harvard University attempted to establish that
achievement motivation could be developed among adults.
• In a developing country like India, there ought to be some
issues in entrepreneurship development.
• According to Prahalad(2004), inability and inconsistencies in
enforcing laws, bureaucratic interpretation of rules, lack of firm
political commitment, lack of accountability, hooliganism and
political musclemanship, lack of rule of law, lack of control of
corruption are significant deterrents to entrepreneurship
development in developing countries.
The figure shows the ways in which entrepreneurship
development has been done in India.
1. Governmental/non-governmental support bodies:
• The National Institute for Entrepreneurship and Small Business
Development (NIESBUD) was established in 1983 by the
Ministry of Industry, Government of India, as an apex body for
coordinating and overseeing the activities of various
institutions/agencies engaged in entrepreneurship development,
particularly in the area of small industry and small business.
• In 1983, the Entrepreneurship Development Institute of
India(EDI), an autonomous body and not-for-profit institution,
was set up.
• It was sponsored by apex financial institutions, namely the IDBI
Bank Ltd, IFCI Ltd, ICICI Ltd, and the SBI.
• The possibility of establishing a mechanism to develop
entrepreneurs may have originated from the encouraging
results of an innovative scheme of financing new entrepreneurs,
begun in India in 1968, that relied on the competence of the
individual and the viability of the proposed project rather than on
the more conventionally applied criteria relating to the
applicant’s financial background.
• Under this scheme, a wide variety of projects were established
by entrepreneurs from non-business communities and castes.
• Some evidence of effectiveness of entrepreneurship
development (ED) has already been cited.
• Example: A 1984 sample study of forty units set up by trained
entrepreneurs in the state of Gujarat.
2. Incubation Facilities:
• Premier business schools and technical institutions in India
have entrepreneurship centres, many of which provide
incubation facilities to start-up small businesses.
• An incubator is a facility designed to assist start-up companies,
generally with respect to providing knowledge and technical
assistance.
• Example: Nadathur S. Raghavan Centre of Entrepreneurial
Learning (NSRCEL) at the Indian Institute of Management
Bangalore (IIMB) provides such incubation facilities in the form
of an office, computing and telecommunication facilities, and
faculty consultancy support at nominal charges.
• Similarly, Wadhwani Centre for Entrepreneurship Development
(WCED) at the Indian School of Business (ISB), Hyderabad,
has established an incubation center called K-Hub with the
support of the Government of Andhra Pradesh.
3. Educational Programmes:
• Entrepreneurship is increasingly becoming a popular choice or
as an elective in the MBA programmes of business schools in
India.
• Example: about 8% of the MBA students at ISB Hyderabad
recently majored in entrepreneurship.
• In addition, educational programmes, exclusively to develop
entrepreneurs in the country, have been created by some
business schools.
• With an aim to undertake training, research and consultancy
activities in the small industry sector focusing on
entrepreneurship development, the Indian Institute of
Entrepreneurship (IIE) was established in the year 1993 at
Guwahati by theerstwhile Ministry of Industry, Government of
India as an autonomous National Institute.
4. Entrepreneurship Networks:
• TiE- The Indus Entrepreneurs- was found in Silicon Valley in
1992 by successful entrepreneurs and professionals with roots
in the Indian subcontinent.
• TiE it is also known as Talent Ideas and Enterprise and is today
spread over 53 chapters in 12 countries. It has over 12,000
members and 1800 plus charter members-including top
entrepreneurs, venture capitalist, private equity, angels, law
firms, technology and management professionals.
• TiE’s mission is to foster entrepreneurship globally through
mentoring, networking, and education.
• It claims itself to be the world's largest not-for-profit organization
for entrepreneurs.
• The national entrepreneurship network (NEN), found in 2002, is
a not-for-profit initiative of the Wadhwani Foundation, working to
inspire, educate and support the next generation of high growth
entrepreneurs in India.
• NEN was co-founded by 5 of India’s premier academic
institutions: IIT Bombay; IIM Ahmedabad; SP Jain Institute,
Mumbai; IBAB, Bangalore; and BITS Pilani.
• NEN works with over 425 top-tier academic institute members;
has developed a pool of more than 950 entrepreneurship faculty
members, growing the number from an initial group of about 50
across the country; Aslam inched more than 350 student e-cells;
and reaches over 4,00,000 young people across 30 cities in
India.
• NEN Provides critical support and community to India’s growing
pool of young and future entrepreneurs.
Stages in Entrepreneurial
Process: