Neoliberal Psychology Carl Ratner PDF Available
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International and Cultural Psychology
Series Editor: Anthony J. Marsella, Ph.D.
Carl Ratner
Neoliberal
Psychology
International and Cultural Psychology
Series editor
Anthony J. Marsella, Professor Emeritus, University of Hawaii
Explores problems and challenges to mental health, psychosocial wellbeing, human
growth and development, and human welfare that are emerging from our
contemporary global context. It advances in psychological knowledge regarding the
nature and consequences of the many social, cultural, economic, political, and
environmental events and forces that affect individuals and communities throughout
the world.
The series covers areas like therapy, assessment, organizational psychology,
community psychology, gender, child development, and specific disorders. In
addition, it addresses major global challenges such as poverty, peace, urbanization,
modernization, refugees, and migration. The series acknowledges the multidisci-
plinary, multisectoral, and multicultural nature of the global context of our lives, and
publishes books that reflect this reality.
Neoliberal Psychology
123
Carl Ratner
Institute for Cultural Research and Education
Trinidad, CA, USA
This Springer imprint is published by the registered company Springer Nature Switzerland AG
The registered company address is: Gewerbestrasse 11, 6330 Cham, Switzerland
Economics are the method [for
neoliberalism], but the object is to change the
soul.
Margaret Thatcher
This book is about the psychology of people living in neoliberal capitalist society.
Their psychology is neoliberal psychology. It is infused with neoliberal form and
content. These characteristics of neoliberal psychology are derived from the char-
acteristics of neoliberal society and require a deep understanding of the latter.
Neoliberal psychology is thus a vital insight into neoliberal society. Neoliberal
psychology brings society into psychology, and psychology into society. It breaks
down the false, artificial division between society and psychology that is practiced
in academia and in everyday life.
This book has been motivated by four concerns: (1) to scientifically understand
the cultural psychology of people in the neoliberal era, (2) to develop the academic
discipline of cultural psychology to become adequate to comprehending neoliberal
psychology, (3) to utilize neoliberal psychology to deepen our understanding of
neoliberal society (which is dominant around the world), and (4) to utilize our
understanding of neoliberal psychology and neoliberal society to enrich/improve
our current psychology and social system. We need a coherent understanding of the
present and its dialectical potential for a qualitatively improved future. The current
lack of this understanding is responsible for the triple errors of current social trends:
(a) ignoring or accepting the true causes of oppression, and electing economic and
political oppressors as social leaders, (b) attacking innocent scapegoats such as
immigrants, gender, religious groups, and race, and (c) lacking a vision of a viable,
comprehensive alternative to neoliberalism. All of these errors intensify the
oppression and crises that afflict the populace.
The distinctive contribution of cultural psychology to social emancipation lies in
the scientific conceptualization of psychological phenomena as cultural phenomena
that are elements of cultural factors and processes. It follows that enriching, ful-
filling, and emancipating psychology requires enriching, fulfilling, and emanci-
pating its cultural basis and character. No other psychological approach includes
ix
x Preface
emancipating the social system within its purview because no other approach
conceptualizes psychology as elements of the system.
The political, critical, transformative, and emancipatory thrust of cultural psy-
chology is particularly necessary in this era of cascading geopolitical, environ-
mental, economic, and moral disasters. This book elucidates the contribution that
cultural psychology can make to salvaging and advancing human civilization.
Urban Indian workers are expected to largely follow the ideology of Western corporate
culture through individual transformation, embracing a self-Orientalizing framework,
acquiring new behaviors of increased emotional intelligence, assertiveness, flexibility,
productivity, and self-regulation. The corporations deploy a series of personality tests to
recruit, evaluate, and to assess the personality types and traits of the employees. Soft-skills
psychological workshops are conducted to create assertive, confident, happy, and
self-reliant workers. For instance, the Myers-Briggs Type Indicator and Transactional
Analysis inventories are two of the most commonly used instruments for training purposes
in Indian corporations (Bhatia & Priya, p. 654).
1
Actually, Chinese psychology is more conservative and neoliberal because it lacks the
progressive, countervailing scholarship of theoretical psychology, sociocultural psychology,
macro-cultural psychology, and critical psychology.
Preface xiii
The fact that neoliberal psychology does not exist for psychologists is a major
failure of the discipline. It testifies to underlying inadequacies in the concerns,
theories, and methodologies of psychologists. It is remarkable that virtually all
psychologists ignore the dominant character of human psychology in the world
today. This failure plagues mainstream academic psychologists (cognitive psy-
chologists, developmental psychologists, physiological psychologists, social psy-
chologists, health psychologists, educational psychologists), psychiatrists,
psychotherapists, cross-cultural psychologists, and most cultural psychologists.
Neoliberal psychology is simply not one of their constructs or topics.
A psychological theory and methodology for neoliberal psychology must be
developed. It must incorporate the scope of neoliberal psychology—including its
cultural basis, socializing mechanisms (How do emotions, perceptions, mental ill-
ness take on cultural form and content?), operating mechanisms, relation to
neoliberal society—and it must include mechanisms for social and psychological
improvement. These points must be built into the psychological theory and
methodology so that they can be elucidated by the theory and methodology. Tools
are constructed for handling specific kinds of things with particular properties.
A psychology for neoliberal psychology must be constructed for apprehending
the psychology of neoliberalism. Neoliberal psychology refers to both of these. It
refers to the everyday psychology of people and to the academic psychology that
apprehends it (which I designate with a capital P).
The only suitable theory for researching neoliberal psychology must be a cul-
tural–psychological theory that emanates from, and draws upon, social science
research into the relationship between culture and psychology. This research has
occurred in psychological anthropology, medical anthropology, sociology of
emotions, history of emotions, cultural studies, cultural hermeneutics, cultural
linguistics, and sociology of gender and social class. Examples of this work include
research on Ifaluk emotions, or language and perception among native American
Indians. The theories and methodologies of this kind of research can be expanded to
study neoliberal psychology.
The cultural–psychological theory that is the most sophisticated, coherent, and
suitable for neoliberal psychology is known as cultural–historical psychology. It
was developed by Vygotsky and his colleagues in the wake of the Russian
Revolution. Vygotsky’s followers have promoted his general concepts in fields
such as child psychology, linguistics, and educational psychology. However, they
(with few exceptions) have neglected (and denied, distorted, and trivialized) the
“macro”-aspects of Vygotsky’s theory (Ratner 2018a, b, c, 2015, 2016a; 2019,
chapter 5; Ratner & Nunes, 2017b). This leaves them incapable of applying the
theory to social issues such as neoliberalism. I have developed Vygotsky’s
macro-ideas under the name “macro-cultural psychology” (see Ratner 2018a, b, c,
2017a, b, 2016a, 2015, 2014c, 2013, 2012a, b). This is the theory I shall utilize to
analyze neoliberal psychology.
xiv Preface
Since we know that each person’s individual experience is conditioned by the role he plays
in his environment, and that it is the class membership which defines this role, it is clear that
class membership defines man’s psychology and man’s behavior. Social stimuli that have
been established in the course of historical development…are permeated through and
through with the class structure of society that generated them and serve as the class
organization of production. They are responsible for all of human behavior, and in this
sense we are justified in speaking of man’s class behavior.
important, and how they bear on related cultural and psychological issues.
However, there are two reasons this is not the best strategy for introducing this
book. One is the nature of the theory, and the other is the nature of the subject
matter, neoliberal psychology. The theory is a grand, general, scientific theory of
cultural psychology; it will appear abstract and distracting to the reader who is
looking to comprehend concrete neoliberal psychology. This is an acute problem
for this subject matter because neoliberal psychology is a new subject that is
undefined. The reader will feel doubly lost reading a grand, general, abstract psy-
chological theory that is supposed to eventually explain an undefined topic.
To avoid these two problems, I will introduce this book with some concise
snapshots about neoliberal society and neoliberal psychology. The reader can
interpolate these specific referents while reading the theory of macro-cultural
psychology in Chap. 2. Neoliberal society shall be described in Chaps. 3, 4, and 5,
which address neoliberal political economy, neoliberal education, and neoliberal
ideology. These are central structures that organize neoliberal psychological phe-
nomena. Neoliberal psychological phenomena will be selectively described in
Chap. 6. The final Chap. 7 will review the relationship between cultural–
historical/macro-cultural–psychological theory and neoliberal psychology. It will
conclude by explaining how the scientific advances of macro-cultural–
psychological theory play a progressive political role in enriching psychology
and society. I explain how the macro-cultural–psychological science of neoliberal
psychology exposes deep-seated, destructive features of neoliberal society, and
these call for society’s reorganization in a cooperative, democratic form. This
advanced form of society generates psychological phenomena which embody this
fulfilling form. Cultural science leads to progressive cultural politics which are
necessary for advancing society and psychology. This is the dialectical spiral of
science and politics. It makes politics scientific, and science political.
I’d like to acknowledge my editors, Anthony J. Marsella and Sharon Panulla, for
their confidence in, and support of, my writing a work of this magnitude.
xvii
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