PROGRAM OVERVIEW
We look forward to working with you to take your online marketing efforts to the next level, with
a strong focus on SEO, Conversion, Maps Optimization & Paid Search.
Our goal is to help you increase your sales and grow your revenue by fully maximizing your lead
flow online. Below is a visual we call “The Digital Dominance Method”™. It outlines our roadmap
to help you fully maximize your lead flow as you grow your Plumbing and / or HVAC business.
OUR PROPOSED SERVICES INCLUDE:
Best in Class Website Built To Convert - Our program starts
with the foundation of your Internet marketing strategy which is
your website. If you don’t have a website that is built to convert
visitors to callers then none of your Internet marketing efforts will
bear fruit. We will develop & roll out a new and improved version
on your website on your domain (www.yoursite.com). The new site
will be mobile responsive and optimized for both SEO &
Conversion.
Search Engine Optimization - The key to an effective SEO strategy for your plumbing or
HVAC business is fresh, unique content. Our copywriting team will write unique content for the
top 15 Plumbing & / or HVAC services and 10 of the sub-cities in your service area (Your Main
City + 10 sub-cities). We will then incorporate that fresh content into the website with proper
on-page optimization.
Link Building & Authority Development - Once design, development, content and on-page
SEO work is complete, the only way to get your site to rise above the competition is by building
authority and relevance with quality inbound links. We will systematically develop inbound links
from quality sources on your behalf via Competitive Link Acquisition, Article Distribution, Video
Distribution and a variety of other sources.
Map Listing & Directory Optimization - One of the keys to
getting ranked on the Google Map in your area is to be listed
with consistent information on the important online directory
sites. Our team will claim, optimize and build out your map
and directory listings on popular map / directory sites such
as Google My Business (a.k.a. Google Map Listing), Bing
Local Listing, Yahoo Local Listing, Yelp, CitySearch, Angie's
List, Judy’s Book and many other local directories. We will
also do the necessary work to clean up any Name, Address & Phone Number inconsistencies
on these online directory sites.
We will work diligently toward top page placement on Google, Yahoo and Bing in the Organic
(non Pay-Per-Click) section of the Search Engines for the Plumbing & / or HVAC Related
Keywords in and around your service area.
Check In & Review Request System - Two of the cornerstones of
our strategy are Online Reviews & Consistently Posted
Geo-Modified Content. We will be implementing NearbyNow on your
behalf to help in both of these areas.
● Consistently Posted Geo-Modified Content - We will set up
and train your technicians to use NearbyNow in the field. As
they go about their day going from service call to service call,
they will “check in” from their mobile devices and type a brief
description of the job. This check-in activity will be synced to
your website (specifically the city target pages on your site)
and produce a heat map along with hyper-local unique
content being posted on a consistent basis.
● Review Request Automation – After checking in, your technicians will be able to send an
already prepared email to the customer, requesting a testimonial that can be easily
posted on one of the popular online review sites such as Google, Yelp, Angie’s List, etc.
Reputation Management, Monitoring & Syndication - Your online
reputation is critical to the success or failure of your internet
marketing efforts. To that end, we will be putting a reputation
management system in place to alert you as new reviews are posted
(Good, Bad or Indifferent). This way we can be aware of and
address the occasional negative review & syndicate the positive
reviews to share the good word. Our “positive review” syndication
tool will be set up to automatically post the good reviews on your
website and social media profiles.
Pay-Per-Click Campaign Management — There are few things more powerful than the
combination of effective design, strong copy, SEO & Google AdWords. Let’s face it, you want
high-quality leads on a consistent basis and you need results
sooner than later. By rolling out an effective pay-per-click campaign
we can start to generate highly qualified leads right out of the gates
as soon as your new website is complete.
There are a lot of moving parts involved in running an effective
PPC campaign. We will manage the entire process for you, including setting up the ad groups,
selecting the proper keywords, writing effective text ads and mapping everything to the most
compelling landing page. On an ongoing basis we will review and update your text ads,
keywords, bids and landing pages to maximize conversion and return on investment.
Marketing Automation with Smart Forms - One of the keys to a strong ROI from your online
marketing is how effectively you can convert inquiries to “booked jobs”. We’ve found that leads
followed up within 5 minutes or less are 10 times more likely to book. With that in mind we
developed “Smart Forms” which will immediately follow up on your webforms via Phone (Direct
Connect), Voice Mail & SMS Text Message.
Track, Measure & Quantify — The goal of this program is to help you grow. In order to ensure
we are delivering on that objective and to help you quantify the results of our efforts we will put
the following tracking mechanism in place:
● Traffic & Search Trends - We will install Google Analytics on your website so that you
can see exactly how many people are visiting on a monthly basis, what words they typed
in to get to the site, what pages they went to, etc. You will receive this report every
month via email.
● SEO Page Placement Report - We will set up a report with the core keywords that we
are looking to obtain placement for and systematically track that placement on Google,
Yahoo and Bing.
● Call Tracking - We will set up call tracking and recording broken down by SEO vs. PPC.
With this tracking in place we will be able to determine exactly how many inbound calls
are coming into your office monthly via the Internet and drill down by SEO vs. PPC. You
will even be able to listen to these calls to truly quantify the results & ROI.
TRACKING DASHBOARD
We will set you up with access to your very own K.P.I. (Key Performance Indicator) tracking
dashboard that will help you keep a pulse on the most important metrics.
● Total Number of Leads Generated (Calls Tracked + Web Form Submissions)
● Total Investment
● Average Cost Per Lead Generated
PHASE 2 (For Future Consideration)
Social Media Marketing – We will leverage your existing social media profiles on Facebook,
Twitter & Google Posts. As part of this service, our team will be consistently posting to the major
social media sites on your behalf on a daily basis. The majority of the posts will be informational
in nature, e.g., “How to Pick a Plumber in Your City” or “How to Select the Right Water Heater.”
eMail Marketing – With our email marketing service we will manage your ongoing
campaign efforts by sending a monthly e-newsletter to your client base on your behalf.
Retargeting - This will include configuring the entire process, customizing the ads, setting up
the landing pages and tracking the visits, click-through rates and costs.
Live Chat - Live Chat to your website would be a great way to help drive more leads from your
current visitor traffic. Having a live chat box & agent on your website is proven to increase the
leads via your site by an average of 35%. We will provide a live chat agent 24 / 7 to engage with
your visitors with the goal of establishing if they are a lead and extracting their name & contact
info so that you or someone on your team can follow up. You don’t have to assign this to
someone on your team, we will take care of it for you - almost like an answering service on your
website.
PROGRAM OUTLINE
We have prepared a video that outlines our comprehensive program. You can watch the video
now clicking on the following link:
http://plumberseo.net/about/seo-system-for-plumbers
*** Please note that this video is for our Core SEO or SEO+ Social Media Program.
You can also check out case studies and examples of how we have helped other plumbing and
HVAC contractors in some of the most competitive markets in the United States dominate the
search engines for plumbing and HVAC related keywords in their area. To access the case
studies, click the link below:
http://plumberseo.net/seo-case-study-for-plumbing
YOUR TEAM
Hiring a company to take care of your Internet marketing services is a hard job. Making a wrong
decision could be a costly mistake for your company. You can rest assured that you have
chosen the right team. We have a track record of success and only work with plumbing and
HVAC companies. This is important because we know the industry and have the knowledge to
take your business to the next level.
We are a strong team of Internet marketing professionals who have a passion for digital
marketing and love to help plumbing and HVAC businesses grow.
We’re proud to be a part of your future success.
PRICING PHASE 1
Service One-Time Setup Fee Monthly
Website, SEO & AdWords Management $3,500 $2,490
Waved if we move forward
within the agreed
timeframe
SEO For Additional Lines of Service (E.G. Only Applicable if a
HVAC & Electrical) $250 each. Multi-Service Company
(Plumbing & HVAC)
Additional pages for services and / or N/A
services outside the scope of this
proposal - $125 each.
Proposed Setup & Monthly Investment $3,500.00 $2,490
** This does not include ad spend
Proposed Monthly PPC Ad Spend (Paid Minimum $1,000
Directly To Google)
Suggested -
* We charge 15% of spend once budget $1,500 - $3,500+
exceeds $2,500.
PRICING PHASE 2
Service One-Time Setup Fee Monthly
Social Media Management $300
Email Marketing ($250 per month) 250
Pay-Per-Click Management - Bing / None if running on $150
Yahoo AdWords
Retargeting None if PPC campaign is in $300
place
Live Chat Service $250.00 $15 Per Lead
Proposed Additional Monthly Investment $1,000.00 $1,000
** This does not include ad spend
AGREEMENT
❏ Phase 1 - $________ Per Month
❏ Google Ads Budget - $________ Per Month
TERMS & CONDITIONS
Engagement: Client, by its execution hereof, engages Plumbing & HVAC SEO as an independent consultant to perform the services outlined in the
proposal on the reverse side of these Terms and Conditions of Service (“Terms and Conditions”). These Terms and Conditions, together with the terms
and provisions contained on the reverse side of the Terms and Conditions, are hereinafter referred to collectively as the “Agreement.”
Term: This Agreement shall become effective on the date accepted by Plumbing & HVAC SEO on the reverse side of this Agreement and shall
continue for one full year (12 months) and then continue on a month-to-month basis thereafter. We do require a 30 Day Notice of Cancellation of
Services. This Agreement may be terminated immediately by Plumbing & HVAC SEO if (i) Client fails to pay any fees as and when due hereunder, or
(ii) Client ceases to cooperate with Plumbing & HVAC SEO or otherwise makes it difficult for Plumbing & HVAC SEO to perform the services contracted
hereunder, or (iii) Plumbing & HVAC SEO discovers that Client is utilizing its website for any purpose that violates federal, state or local law.
Fees and Payments: During the Term, Client agrees to pay in full when due the monthly fees for the service selected by Client on the reverse side of
this Agreement. The first monthly fee shall be due upon acceptance of this Agreement by Plumbing & HVAC SEO. All subsequent monthly fees under
this Agreement shall be due on the same calendar day of each successive month (i.e., if the Agreement is accepted on May 10, subsequent monthly
fees payments shall be due on June 10, July 10, etc.). Client acknowledges and agrees that any fee not paid within ten (30) days (1 Month) after its
due date, all services with Plumbing & HVAC SEO shall be terminated immediately. Once paid, all fees shall be nonrefundable. Plumbing & HVAC SEO
reserves the right, at any time and from time to time, to increase the monthly and other fees charged by Plumbing & HVAC SEO for the services
provided hereunder upon forty-five (45) days’ prior notice to Client.
General Changes: Unless otherwise provided in the Proposal, client is allowed three design changes to the initial design. Client shall pay additional
charges for changes in excess of the three design requests or after sign off of design, at Plumbing & HVAC SEO’s standard hourly rate of $75.00 per
hour. Such charges shall be in addition to all other amounts payable under the Proposal, despite any maximum budget, contract price or final price
identified therein. If Client requests or instructs Changes that amount to a revision in or near excess of 50 percent ( 50%) of the time required to
produce the Deliverables, and or the value or scope of the Services, Plumbing & HVAC SEO shall be entitled to submit a new and separate Proposal to
Client for written approval. Work shall not begin on the revised services until a fully signed revised Proposal and, if required, any additional retainer
fees are received by Plumbing & HVAC SEO.
Timing: Plumbing & HVAC SEO will prioritize performance of the Services as may be necessary or as identified in the Proposal, and will undertake
commercially reasonable efforts to perform the Services within the time(s) identified in the Proposal. Client agrees to review Deliverables within the
time identified for such reviews and to promptly either, (i) approve the Deliverables in writing or (ii) provide written comments and/or corrections
sufficient to identify the Client’s concerns, objections or corrections to Plumbing & HVAC SEO. Plumbing & HVAC SEO shall be entitled to request
written clarification of any concern, objection or correction. Client acknowledges and agrees that Plumbing & HVAC SEO’s ability to meet any and all
schedules is entirely dependent upon Client’s prompt performance of its obligations to provide materials and written approvals and/or instructions
pursuant to the Proposal and that any delays in Client’s performance or Changes in the Services or Deliverables requested by Client may delay
delivery of the Deliverables. Any such delay caused by Client shall not constitute a breach of any term, condition or Plumbing & HVAC SEO’s
obligations under this Agreement.
Client Authorization: Client authorizes Plumbing & HVAC SEO to (i) access without limitation Client’s website to analyze its content and structure; (ii)
to alter Client’s website as necessary or desirable in Plumbing & HVAC SEO’s sole and absolute discretion for purposes of search engine optimization,
and for any other purpose agreed to by Client and Plumbing & HVAC SEO; (iii) upload such pages and content to the Client’s website as Plumbing &
HVAC SEO deems appropriate in its sole and absolute discretion for purposes of search engine optimization; (iv) make use of all of Client’s logos,
trademarks, copyrights, website images and similar items to create informational pages and for other uses deemed necessary by Plumbing & HVAC
SEO to provide the services subscribed for hereunder; and (v) communicate with third parties as Plumbing & HVAC SEO deems necessary in its sole
discretion to perform Plumbing & HVAC SEO’s services hereunder, including but not limited to Client’s web designer.
Client Consent to Installation of Telephone Tracking Number: Client consents to the placement of a telephone tracking number on Client’s website
and on off-site videos, and further consents to the recording of all telephone calls that are routed through the telephone tracking number. Client
understands that the telephone tracking number will remain on the Client’s website and embedded in Client’s off-site videos during the Term. Within a
reasonable time after the termination of this Agreement, the telephone tracking number will be removed from Client’s website, but will remain on
Client’s off-site videos. Client may request that Client’s off-site videos be removed by Plumbing & HVAC SEO, but understands that Plumbing & HVAC
SEO will not separately remove the embedded tracking number from Client’s off-site videos, even upon termination of this Agreement. At the
termination of this Agreement, and provided that Client has paid in full all of the fees due hereunder, including any interest due on the fees payable
hereunder, Plumbing & HVAC SEO will port the telephone tracking number to Client at no cost to Plumbing & HVAC SEO.
Pay Per Click Services: Client consents to Plumbing & HVAC SEO using reasonable efforts needed in order to improve campaign based on
fluctuating market and competitor trends. Cost Per Lead will fluctuate due to monthly trends and can not be guaranteed by any member of the
Plumbing & HVAC SEO team. Client will be allowed access to View campaign strategy, keywords, ads and landing pages through a monitored
screen-sharing session with a member of the Plumbing & HVAC SEO team, but they will not be given access to view campaign on their own in order to
avoid potential strategy sharing with Plumbing & HVAC SEO agency competitors. Client understands that all PPC Campaigns are the intellectual
property of Plumbing & HVAC SEO and Clients will not be given access in order to view the strategy put into place before or after termination. Client
consents that they will be responsible for all payments and expenses to any Advertising Channels used and will take responsibility for all balances
upon termination. Client understands that all Ad accounts, marketing materials and graphics used on Advertising Channels are property of Plumbing &
HVAC SEO even upon termination of services.
Email Marketing Services: If a client has agreed to an Email Marketing Package, client consents to providing an updated Customer Email List to our
team on a monthly basis in order to ensure that their monthly specials are being sent to their most recent customers. If client does not provide team
with a Monthly Special prior to the deadline, their monthly email will be sent to the most updated list our team has.
Social Media Marketing: If a client has agreed to a Social Media Package, client consents to providing our team with updated account logins in order
for our team to post effectively and in a timely manner. Client consents to understanding that a Social Media Package with us does not guarantee
in-bound leads as Social Media is used as a brand awareness tool. Should lead generation be the goal, a Social Media Ads package may make more
sense. Inquire about this if necessary.
Termination of Services: Upon termination of this agreement, whether the reasoning was due to non-payment or client’s choice to end the contract,
Client shall have sixty (30) days from the effective date of termination to move it’s website to another website host. If Client has not, by the end of such
sixty (30) day period, moved it’s website to a new website host, Plumbing & HVAC SEO shall have the authority and right, without notice to or the
consent of Client, to remove Client’s website from Plumbing & HVAC SEO’s server, with no liability to Plumbing & HVAC SEO for such removal.
If at some point in the future our agreement ends and the client wants to move in a different direction they have 3 options for transition their site:
1. Clients can pay Plumbing & HVAC SEO $50 per month to continue hosting on the Plumbing & HVAC SEO server.
2. Clients can contract with our recommended provider IT4Hire to implement their website with a hosting provider of their choice.
3. If a Client has an IT provider that understands how to transition the website, we will provide a complete backup that they can use
at no additional charge.
Hosting & eMail Management: Client understands that Plumbing & HVAC SEO will host their website on our server but not their email. If a client
requires a solution to manage and maintain email accounts (email@domain.com) then they can set that up with their IT provider or Plumbing & HVAC
SEO will recommend a provider to configure their email account(s) for them at an additional fee paid to that provider directly.
Ownership: In the event of termination, the Parties agree that the website, graphics & content developed by Plumbing & HVAC SEO on behalf of the
client as a function of this agreement will be released to the client at no additional charge once they have been onboard and paid for at least 12
(twelve) months of service. Alternatively, Client can buy out the website prior to 12 months of payments with a one-time payment of $3,500 (three
thousand five hundred). After that time the Client may request an electronic copy of the Website Files & Database to be implemented and installed by a
3rd party on a new host (Unless a maintenance/hosting agreement with Plumbing & HVAC SEO is acquired by the client). Modifications by Client or
their 3rd party may be required for the website to function adequately depending on the new host. This third-party, shall thereafter be solely
responsible, and Client shall not hold Plumbing & HVAC SEO liable, for any aspect of the Website including, but not limited to: Wordpress updates and
forward compatibility, Licensed plugins and add ons, redirects, form settings, hosting Website on a non-Plumbing & HVAC SEO server, and
implementing a satisfactory transition of the Website.
Client Acknowledgments: Client makes the following acknowledgments: (i) that Plumbing & HVAC SEO cannot control or exert influence over the
policies or operations of any search engine companies or any other third parties regarding the content of the sites that are accepted by the search
engine companies or other third parties; (ii) that Plumbing & HVAC SEO will not be responsible for any changes or alterations to Client’s website made
by Client or any third parties that negatively impacts the rankings or visibility of Client’s website; (iii) that because the results of the services to be
provided by Plumbing & HVAC SEO hereunder depend upon a number of factors outside of Plumbing & HVAC SEO’s control, Plumbing & HVAC SEO
cannot guarantee the results of its services to Client; (iv) that because the utilization of certain keywords and key phrases are very competitive, and
because search engines are constantly changing search engine ranking algorithms, Plumbing & HVAC SEO cannot guarantee that Client’s website will
achieve the highest search result position in any search engine or consistent search result positions in the top rankings; (v) that certain search engine
companies may affect the rankings of new and/or unproven companies (for example, “sandboxing”); (vi) that search engines will, from time to time,
drop listings without specific causes; and (vii) that while Plumbing & HVAC SEO shall use commercially reasonable diligence to promptly submit and/or
effect a change in rankings of Client’s website, some search engines may take several months or longer to list and/or effect a change in rankings.
Client Representations and Warranties; Indemnity: Client represents and warrants to Plumbing & HVAC SEO the following: (i) that Client owns the
URL listed on the reverse side of this Agreement; and (ii) that Client owns or has the absolute and unrestricted right to use and to grant to Plumbing &
HVAC SEO the right to use all graphics, photos, designs, intellectual property and artwork, and any element or elements thereof, that Client furnishes
to Plumbing & HVAC SEO. Client indemnifies and holds harmless Plumbing & HVAC SEO and Plumbing & HVAC SEO’s owners, officers, directors and
employees from and against any and all liabilities, costs and expenses (including but not limited to reasonable attorneys’ fees and costs incurred at
trial, appeal or other legal proceeding) arising out of or with respect to any breach by Client of any of the foregoing representations and warranties, or
the breach of any representations and warranties contained elsewhere in this Agreement, and/or the failure by Client to comply with any covenant of
Client contained in this Agreement. If Client is a company, the individual signing this Agreement represents and warrants that the execution of this
Agreement has been authorized by all necessary action of the Client, and that the undersigned has full authority to sign on behalf of and bind the Client
hereunder.
Governing Law/Arbitration: This Agreement shall be governed by and under the laws of the State of Florida without regard to conflict of laws
principles. Any controversy or claim arising out of or under, or relating to, this Agreement, including but not limited to authority to sign this Agreement,
contract formation issues, fraud or the breach of any provision hereof, shall be settled by arbitration administered by the American Arbitration
Association in accordance with its Commercial Arbitration Rules, and judgment on the award rendered by the arbitrator may be entered in any court
having jurisdiction thereof. Notwithstanding the foregoing, in any arbitration hereunder, the arbitrator shall have no authority to award any relief outside
the scope of all disclaimers stated in this Agreement. All arbitration proceedings brought hereunder shall be located exclusively in Miami-Dade County,
Florida.
Miscellaneous: This Agreement may not be assigned by Client without the prior written consent of Plumbing & HVAC SEO which may be withheld or
denied by Plumbing & HVAC SEO in its sole and absolute discretion. The terms and conditions of this Agreement shall inure to the benefit of and be
binding upon the successors and permitted assigns of the parties hereto. The prevailing party in any suit, action or proceeding (including, but not
limited to, an arbitration proceeding) arising out of or in connection with this Agreement, shall be entitled to an award of reasonable attorneys’ fees,
costs and disbursements incurred by it in connection therewith. Any failure by Plumbing & HVAC SEO to insist upon strict compliance with any of the
terms, covenants or conditions of this Agreement shall not be deemed a waiver of such term, covenant or condition, nor shall any waiver or
relinquishment of any right or power hereunder at any one or more times be deemed a waiver or relinquishment of such right or power at any other
time or times. All previous communications about the subject matter of this agreement, either oral or written, are hereby abrogated and withdrawn, and
this agreement constitutes the entire agreement between Client and Plumbing & HVAC SEO with regard to the subject matter hereof. No terms,
conditions, understandings, or agreements purporting to modify or vary the terms of this document shall be binding unless hereafter made in writing
and signed by both Client and Plumbing & HVAC SEO. There are no third party beneficiaries of or to this Agreement or any of the provisions
hereunder. This Agreement may be executed in counterparts, each of which shall be deemed an original, and all of which shall constitute one and the
same instrument. Any signature to this Agreement that is transmitted by fax or email transmission shall be considered an original signature for all
purposes. It is the intent of the parties hereto that all provisions of this Agreement shall be enforced to the fullest extent possible. Accordingly, if any
arbitrator determines that the scope and/or operation of any provision of this Agreement are too broad to be enforced as written, the parties hereto
intend that the arbitrator should reform such provision to the minimum extent necessary to render such provision enforceable. If, however, any
provision of this Agreement is held to be illegal, invalid, or unenforceable under present or future law, and not subject to reformation, then such
provision shall be fully severable, and this Agreement shall be construed and enforced as if such provision was never a part of this Agreement. The
rule of construction that an ambiguity in a contract will be construed against the drafter is hereby waived by both parties hereto.
Force Majeure: Plumbing & HVAC SEO shall not be liable for, nor considered to be in breach under this Agreement due to, delay or failure to perform
under this Agreement as a consequence of any conditions that are beyond Plumbing & HVAC SEO’s reasonable control after exercising commercially
reasonable efforts.
By signing this Agreement below, Client acknowledges and affirms that Client has read and fully understands the Terms
and Conditions of Service on the reverse side of this Agreement, which Terms and Conditions form an integral part of this
Agreement.
Plumbing & HVAC SEO: CLIENT:
Plumbing & HVAC SEO [____________________]
By:___________________________ By:___________________________
Name:________________________ Name:_________________________
Title:_________________________ Title:__________________________
Date:__________________________ Date:__________________________
