Course Outline

Course Code & Title: (Data Analytics)

Credit: 3 Credit Hours
Term: Spring 22

Part A
1. Course Code :
2. Course Title : Data Analytics

3. Course Type : Major

4. Semester : Spring 2022

5. Academic Session : Spring 2022

6. Course Teacher :

7. Pre-requisite (if any):

8. Credit Value : 03 Credits

9. Contact/class Hours : 42 Hours

10. Total Marks : 100

11. Rationale of the Course: Data is now an integral part of our lives and to be successful in today’s business
landscape, we need to be able to leverage data to make critical business decisions. This course will teach students
how to use data to make those decisions confidently.

12. Course Objectives: The key objectives of this course is to introduce data communication and networking
issues. Students will be able to use the knowledge of OSI model and techniques, applications and control of modern
data communications networks in their real life. Several assignments and lab works will be given to enable the
student to gain practical experience in using these techniques.

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13. Course Learning Outcomes (CLOs) and Mapping of CLOs with Program Learning Outcomes (PLOs)

Course Learning PLO1 PLO2 PLO3 PLO4 PLO5

Outcomes (CLO) Graduates Graduates will Graduates will Graduates Graduates
will comprehend, demonstrate will will
communicate analyze, and ethical, competently recognize
effectively in critically sustainable, utilize and solve
a business evaluate cultural, and business problems
context using complex and global technologies using
technology unstructured consciousness concepts
appropriately qualitative and across the
quantitative disciplines
business within the
problems, business
using organization
appropriate
tools and
technology
CLO1 Understanding of √ √
the basic concepts of data
communications and
networking. The purpose of
network layered models,
the Open System
Interconnect (OSI) and the
Internet Model using
TCP/IP protocols.
CLO2 Able to explain how √ √
noise, attenuation, and
distortion affect signal
transport, encoding
methods of analog and
digital data digital
transmission. Flow and
Congestion control.
CLO3 Analyse the use of √ √
LAN components like
Bridges, Switches, Routers
etc. and the backbone
networks. Understand IP
addressing, sub netting and
super netting.
CLO4 Apply & evaluate √ √ √
the security and maintain
issues in data and cyber
security.

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 Part B
14. Course plan specifying content, CLOs co-curricular activities (if any), teaching learning and assessment
strategy mapped with CLOs.
Course Learning Outcomes (CLOs):

(1) Explain the scope and managerial importance of market research and its role in the development of
marketing strategy
(2) Demonstrate a detailed overview of the stages in the market research process
(3) Apply contemporary statistical packages to calculate and report descriptive statistics from quantitative
data
(4) Interpret data analysis in the context of the identified business problem

Week Course Content/Topic Teaching Learning Assessment Strategy Corresp

Strategy onding
CLOs

1 - Data and Information - Lecture 1

- Data in the Real World - Demonstration
- Data vs. Information
- The Many “Vs” of Data
- Structured Data and Unstructured Data
- Types of Data

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Week Course Content/Topic Teaching Learning Assessment Strategy Corresp
Strategy onding
CLOs

2 - Data Analysis Defined - Lecture 1

- Why do we analyze data? - Demonstration
- Data Analysis Mindset
- Data Analysis Steps
- Data Analysis Defined
- Descriptive Statistics
Class Test
- Inferential Statistics
- Short question
- Lab Test
- Short question

3 - Types of Variables - Lecture - True-False 2

- Categorical vs Numerical - Item Completion
- Nominal Variables
- Ordinal Variables
- Interval Variables
- Ratio Variables -Small group
discussion

4 - Central Tendency of Data - Lecture 2

- (Arithmetic) Mean - Demonstration
- Median
- Mode

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Week Course Content/Topic Teaching Learning Assessment Strategy Corresp
Strategy onding
CLOs

5 - Basic Probability - Lecture 2

- Probability Uses In Business - Demonstration
- Ways We Can Calculate Probability - Small group
- Probability Terms discussion

6 - Calculating Probability - Lecture Class Test 2

- Calculating Probability from a Contingency - Demonstration - Short question
Table - Small group - Lab Test
- Conditional Probability discussion - Fill in the Blanks
- Short question
- Frequency Distribution

- True-False
- Item Completion

Mid Term Examination

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Week Course Content/Topic Teaching Learning Assessment Strategy Corresp
Strategy onding
CLOs

7 - Distributions, Variance, and Standard - Lecture 2

Deviation - Demonstration
- Discrete Distributions - Small group
- Continuous Distributions discussion
- Range
- Quartiles
- Variance
- Standard Deviation

8 - Population vs. Sample - Lecture 2

- Application of the Standard Deviation -Demonstration
- Standard Deviation and the Normal Lab experiments
Distribution
- Brainstorming
- Sigma (σ) Values (Standard Deviations)
- Bimodal distribution
- Skew and Summary

9 - Other Distributions - Lecture 2

- Poisson Distribution - Demonstration
- Exponential Distribution - Problem-based
- Pareto Distribution (“80/20”) learning
- Log Normal Distribution
- Distributions in Excel Lab experiments

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Week Course Content/Topic Teaching Learning Assessment Strategy Corresp
Strategy onding
CLOs

10 - Fitting Data - Lecture 2 &3

- Bivariate Data (Two Variables) - Lab experiments
- Covariance and Correlation - Demonstration
- Simple Linear Regression - Problem-based
learning

Assignment/Report
Preparation and
Presentation
11 - Linear Regression - Lecture 2&3
- Fitting Functions - Demonstration
- Linear Fit - Lab experiments
- Polynomial Fit -problem solving
- Power-Law Fit task
- Group work

12 - Advanced Charts & Dashboards - Lecture 2, 3 & 4

- Heat Maps - Problem-based
- Interactive learning
- Animated - Lab experiments
-problem solving
task
- Group work

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Week Course Content/Topic Teaching Learning Assessment Strategy Corresp
Strategy onding
CLOs

13 - Basic Data Visualization - Lecture 2, 3 & 4

- Charting Overview - Problem-based
- Types of Variables (categorical, numerical) learning
- Types of Standard Charts - Lab experiments
- Charting Considerations -problem solving
task
- Group work

14 Revision Classes - Lecture 2, 3 & 4

- Problem-based
learning

- Use software

Final Examination

Part C
15. Assessment and Evaluation

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(a) Assessment Strategy (as per UGC Guidelines)

Numerical Scores Letter Grade Grade Point

80-100 A+ 4.00 (A plus)

75-79 A 3.75 (A regular)
70-74 A- 3.50 (A minus)
65-69 B+ 3.25 (B plus)
60-64 B 3.00 (B regular)
55-59 B- 2.75 (B minus)
50-54 C+ 2.50 (C plus)
45-49 C 2.25 (C regular)
40-44 D 2.00
00-39 F 00

* F = Fail; I = Incomplete; W = Withdrawal; R = Retake; Y = Audit

(b) Marks Distribution

1. Class Attendance 10 Continuous

2. Quiz, Class Test, Assignments, 20 Assessment
Presentations, etc.
3. Mid Term Examination 30 Summative
4. Semester Final Examination 40

Total 100

(c) Make-up Procedures

If any student is not able to attend the mid or final examination, he or she will get an opportunity to appear
for the make-up exam. In that case, student will inform to the concern person of the department with valid
reason of absence. On the basis of student information, coordinator office will arrange the make-up exam
with the proper guidelines of Chairman/Dean’s office.

Part D
16. Learning Materials

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a) Recommended Reading:

1. William Stallings, “ Data & Computer Communications” 10th Edition, 2014, Prentice Hall

2. James F. Kurose, Computer Networking: A Top-Down Approach Featuring the Internet, Addison

Wesley Publishing Comp

3. Larry L. Peterson and Bruce S. Davie, Computer Networks A systems

B) Supplementary Material:

1. Behrouz forouzan, “Introduction to Data Communications & Networking

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