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DAWN DAVIS
106 Pages
Narcissistic behaviors are increasing on college campuses with the Millennial generation,
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among students. It is plausible this trend will continue with Generation Z. This study provides a
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snapshot of the narcissistic, empathetic, and mindful climate on a college campus, exploring
variables relating to narcissism and the mechanisms of mindfulness practice and communication.
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A mixed methods approach utilized three survey measures across 130 participants: 16-item
Narcissistic Personality Inventory (Ames, Rose, & Anderson, 2006), Basic Empathy Scale
(Jollife & Farrington, 2006), and Five Facet Mindfulness Questionnaire (Baer, Smith, Hopkins,
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responses. Quantitative results revealed moderate levels of narcissism, medium high levels of
cognitive empathy, high levels of affective empathy, and moderately high levels of mindfulness
among students. The qualitative results supported the narcissism levels but contradicted student
empathy and mindfulness levels. Students reported several challenges regarding face-to-face
technology impeding face-to face connection time, judging others, not listening or engaging, and
lack of empathy and emotional regulation. The results of this exploratory study are for the
purpose of informing intervention curriculum reducing narcissistic traits and fostering mindful
communication.
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EXPLORING NARCISISTIC BEHAVIORS OF COLLEGE STUDENTS AND THE
DAWN DAVIS
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MASTER OF SCIENCE
School of Communication
2019
ProQuest Number: 13814060
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Copyright 2019 Dawn Davis
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EXPLORING NARCISISTIC BEHAVIORS OF COLLEGE STUDENTS AND THE
DAWN DAVIS
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COMMITTEE MEMBERS:
Phillip Chidester
ACKNOWLEDGMENTS
I thank my three committee members for their developmental approach during my thesis
process. More specifically, I thank my Co-Chair, Dr. Lance Lippert, for his collaborative nature,
sharing insights, resources, enthusiasm, honesty, and humor. I thank my Co-Chair, Dr. John
Hooker for his kind, patient, and supportive nature which are all very important when learning
statistics for the first time, as well as his artistic diagrams and comprehensive feedback. I thank
Dr. Phil Chidester for his strength in critical thought with the ability to see what I do not always
I thank Patty Franz for her commitment to the wellbeing of graduate students, always
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ready to find answers, share resources, and help navigate the system. Patty is a gem with her
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caring and selfless service, clearly an asset to the School of Communication.
I thank Dr. Kevin Meyer for his detailed thoroughness as my Graduate Coordinator.
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Additionally, I thank Dr. Meyer for working with me when significant life challenges emerged in
the second semester of school, along with my professors at the time, Dr. John Hooker, Dr. Lance
Lippert, and Dr. Amiee Miller-Ott. It would have been easy to stop pursuing my graduate degree
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at this time, but it is with their encouragement, solutions, and support I carried on.
I thank Dr. John Baldwin for lighting my brain on fire every time I went to class as well
as his thoughtful feedback helping me grow in my own critical thought and written word.
I also thank my husband who has supported this journey by giving me the space and time
to pursue my degree, as well his ongoing humor, hugs, and belief in me. I thank our daughter
who has been understanding when I have not been available on many days and nights. Knowing
time is precious and children grow up so quickly, losing that time with my daughter was the
hardest part of graduate school. With this, I ask that she share this victory with me.
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I thank Misia, my friend, and adopted daughter/sister depending on the day, for her
ongoing support and mentorship as I navigated through the challenges of graduate school. Your
hugs, ability to listen, guide, and your dancing spirit of light helped light my journey in ways
I also thank my parents for embedding in me as a child, the courage and strength to see
things through, even when it’s hard. Ultimately, it is due to their love that I could find my
courage and strength. I thank my sister who was my first best friend and still is to this day.
Though we live miles apart and she has recently been faced with serious health challenges, she is
a shining light. Her light cannot help but permeate into others, including me. I am grateful for her
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example. I thank my aunt and uncle who are in many ways a second set of parents, in which I am
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fortunate to know their love, friendship, kindness, support, and belief in me. I thank my mother-
in-law who always keeps our family in her prayers and shares her rascality to lighten the load.
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I thank my dear friends for their ongoing cheers and patience in the background. Lastly,
but no less important, I thank the staff at Health Promotion and Wellness for the learning
experience and support contributing to the birth of my thesis and significantly impacting my life
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In appreciation to you all, as I am all of what you have helped me become today.
D.D.
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CONTENTS
Page
ACKNOWLEDGMENTS i
Statement of Problem 1
Review of Literature 3
Narcissistic Influencers 7
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Reducing Narcissistic Traits 11
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Defining Mindfulness Practice 12
Empathy 23
Summary 27
Participants 31
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Narcissism Measure 32
Empathy Measure 32
Procedures 33
Data Analysis 34
Quantitative Results 36
Qualitative Results 37
Differences Theme 42
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Cultural Differences Theme 45
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Stranger Avoidance Theme 47
Technology Theme 49
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Non-Judging Theme 50
Engaging Theme 52
Listening Theme 54
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Non-Reacting Theme 56
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Cultural Differences Communication Challenges 68
Summary 74
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Limitations 76
Strengths
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Application 78
Conclusion 80
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REFERENCES 81
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CHAPTER I: STATEMENT OF THE PROBLEM AND REVIEW OF LITERATURE
Scholars posit the North American society has evolved into an increasingly
individualistic culture cultivating narcissistic traits (Grijalva et al., 2015; MacDonald, 2014;
Twenge, 2006; Twenge, Campbell & Gentile, 2012a; Twenge, Konrath, Foster, Campbell, &
Bushman, 2008), especially among the younger population segment. The Millennial Generation,
born between the years of 1977 – 2000, (Westerman, Bergman, Bergman, & Daly, 2012) has
often been the subject of increased narcissistic traits. Jordan, Giacomin, and Kopp (2014) also
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individualistic society and the displaying of narcissistic traits. Some by-products of narcissistic
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traits include entitlement (Campbell, Bonacci, Shelton, Exline, & Bushman, 2004), lack of
empathy and perspective (Twenge, 2006; Twenge et al., 2008), and sensitivity to criticism (Atlas
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& Them, 2008). Simultaneously, Westerman et al. (2012) noted studies have identified higher
narcissistic traits showing up in the classroom. Shorey et al. (2012) points to relational issues
resulting in disrespectful and aggressive verbal and non-verbal communicative behaviors with
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possible roots in narcissistic tendencies. Taken together, narcissistic traits can negatively impact
awareness, clarity, and rationality regarding the actions behind the thoughts (Langer, 1989;
Miller, 1997). Additionally, narcissistic traits can decrease mindfulness toward a balance of
power (Gökdağ, 2016), ethics (Bok, 1999; Neher & Sandin, 2017), and effective listening
narcissism among students on college campuses, and some of the possible variables influencing
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narcissism. From the perspective of intervention, the literature review then transitions to the
increasing mindful communication on college campuses. The exploration begins with a review
through cognitive elements of mindfulness practice (Decety & Jackson, 2004). An initial
mechanisms of mindfulness may contribute toward reducing narcissistic traits and support
mindful communication.
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Principles of Hall and Davis’ (2017) communication bond belong theory (CBB) are
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embedded into the content from the lens of understanding the phenomena within the study. CBB
connects to relational energy investment, the primary human need to belong, and habitual
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patterns negating mindfulness. At the foundation of CBB theory is Davis’ (1997) human energy
management theory (HEM) suggesting humans naturally seek to conserve energy. When human
energy is invested, it is done so to capitalize on future energy returns (Davis). With this, HEM
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suggests humans may be wired for mindlessness for the goal of conserving energy. As such,
humans making a conscious choice to be mindful requires more energy investment. Remaining
principles of CBB are devoted to the recognition of relational value, balance of energy
investment through reciprocity and the need to belong for its physiological and/or psychological
benefits (Hall & Davis, 2017). Understanding the underlying mechanisms as to why humans
choose to invest or not invest energy can assist in recognizing the barriers to overcome in
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the value of others, the reciprocal and belonging benefits, and the future energy returns mindful
Review of Literature
competence, superiority, power, and potentially the inability to form sustainable relationships
leaving the person estranged (American Psychiatric Association, 2013). MacDonald (2014)
suggests, all humans are susceptible to a continuum of narcissism, which may increase or
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decrease in different contextual situations (Jordon et al., 2014) without necessarily being
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clinically narcissistic. The variance can span between healthy to unhealthy manifestations of
can manifest as superiority, entitlement, lack of empathy, and self-serving behaviors (Pinsky,
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2006), sensitivity to criticism (Atlas & Them, 2008), unrealistic expectations (Twenge, 2013),
mental health issues and aggression (Foster & Twenge, 2011) to name a few.
Scholars posit the North American society has evolved into an increasingly
individualistic culture cultivating narcissistic traits (Grijalva et al., 2015; Twenge, 2006;
Twenge, Campbell, & Gentile, 2012a; Twenge, Konrath, Foster, Campbell, & Bushman, 2008),
especially among the younger population segment. The Millennial Generation, born between the
years of 1977 – 2000 (Westerman et al., 2012), has often been the subject of increased
narcissistic traits. Jordan et al., (2014) also recognize associations between contemporary
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generations raised in an increasingly individualistic society and the displaying of narcissistic
traits. As such, college classrooms have been impacted by the upward narcissistic trend
(Westerman et al., 2012), as well as student life (Foster & Twenge, 2011; Konrath, O’Brien, &
Hsing, 2011; MacDonald, 2014). The tail end of the Millennial Generation has an estimated
remaining three to four years of attending college while simultaneously overlapping with the
recent forefront of the incoming Generation Z. While generations may be changing guard,
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Twenge et al.’s 2008 generational cross temporal meta-analysis found an increase in self-
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esteem, agentic traits (e.g. superior in authority, competence, and leadership), extraversion,
students wanting special consideration if the student made their best effort, as well as requesting
instructors to share their personal course notes (Greenberger, Lessard, Chen, & Farruggia, 2008).
Studies have also noted a heightened sensitivity to evaluation and critical feedback (Beck,
Freeman, & Davis, 1990; Bushman & Baumeister, 1998) and evidence of lack of team playing
due to a tendency toward competitiveness, whereby credit is taken for success and others are
blamed for failures (Campbell, Reeder, Sedikides, & Elliot, 2000). Narcissistic traits have also
been associated with increased cheating and more unrealistic expectations (Twenge, 2013).
Furthermore, there has been some evidence narcissistic traits exist at higher levels with students
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in business disciplines as compared to other disciplines (Roback, Chiffriller, & Zappone, 2007).
Westerman et al. (2012) suggest individuals with higher narcissistic traits may have advantages
in the short-term semester classroom settings. Bergman, Westerman, & Daly (2010) indicate
narcissistic traits could also have an advantage in transient or temporary work similar of college
classroom settings. Bergman et al. note higher narcissistic traits can translate to enhanced self-
evaluation tasks, and exhibit emerging leadership competencies. Taken together, Westerman et
al. (2012) suggest the higher narcissistic traits may be encouraged and rewarded with higher
assessments and grades in the classroom. However, extending higher narcissistic traits out to the
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business community and relational life in general may not serve an individual as well.
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Westerman et al. note higher narcissistic traits have been linked to destructive behaviors
including white-collar crime, assault, aggression, skewed assessment of one’s abilities, rapidly
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draining common resources, making risky choices, and alcohol abuse. Additionally, supervisors
with higher narcissistic traits are at an increased risk of constructing toxic and fruitless work
Narcissistic traits can extend beyond a classroom into campus life as well during a
student’s tenure at college impacting interpersonal relationships and the culture at large. Twenge
et al. (2008) point out narcissistic traits can also come at the cost of other individuals, such as
challenged intimate relationships, aggression, and assault. College campuses are also seeing a
prevalence of dating violence among the student population (Foster & Twenge, 2011). Higher
narcissistic traits have been correlated with aggression, primarily when provoked, but sometimes
without provocation. Foster and Twenge note studies have shown losing to perceived
competition, social exclusion, or rejection from a potential sexual partner can be perceived as
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reason for aggression. In sum, potential damage to self-esteem appears to foundationally play a
Higher narcissistic trait individuals are also considered at risk for alcohol abuse
(Luhtanen & Crocker, 2005). Alcohol can facilitate further prevalence of other narcissistic traits
such as making risky choices (Campbell et al., 2004), aggression (Bushman & Baumeister, 1998;
Shorey et al., 2012) and assault (Bushman et al., 2003) with the latter two reflecting Twenge et
al.’s (2008) research. Alcohol consumption can stimulate more forceful and self-oriented
behaviors more specifically in males. Abbey, Zawacki, Buck, Clinton, and McAuslan’s (2004)
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The cues that usually inhibit sexually aggressive behavior, such as concern about future
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consequences, sense of morality, or empathy for the victim are likely to be less salient
than feelings of anger, frustration, sexual arousal, and entitlement, especially among men
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who are predisposed to being sexually aggressive (pp. 279-280).
hookup culture can also feed into the hands of higher narcissistic trait individuals who seek and
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feel entitled to sex. Hook-up culture escalates male sexual violence perpetrations and female
victimization (Sutton & Simons, 2015). Greek parties where copious amounts of alcohol are
consumed and hookups often occur, tend to attract more narcissistic trait individuals, “young,
single, party-oriented people concerned about social status” resulting in high rates of party rape
Mental health can also be impacted by higher narcissistic traits. College campuses have
increasingly seen more cases of anxiety and depression among students (Foster & Twenge,
2011). Studies show higher narcissistic traits can lead to mental health issues, primarily in
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younger populations, such as loneliness, anxiety, depression, anti-social behaviors, addiction,
(MacDonald, 2014; Sales, 2013; Twenge, 2013; Twenge & Campbell, 2010). This is concerning
for both the individual and academic institution given the load on counseling resources.
Lastly, in Konrath et al.’s (2011) study, a significant decrease in perspective taking and
empathy was found among college students between 1979 and 2009. Konrath et al. also
replicated generational decline in empathy. Twenge et al. (2012) noted a decrease for civic focus
and concern for others was highly consistent across several diverse elements, including attitudes
and behaviors present among both high school students and those entering college.
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In sum, higher narcissistic traits appear to have a cumulative domino effect extending
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into college classrooms and campus life for students. Increasing cultural individualism has borne
a generation with more tolerance and equality which can be considered more positive outcomes
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(Twenge, 2013; Arnett, 2000). However, cultural individualism also appears to have fueled
increased narcissistic traits and mental health challenges (MacDonald, 2014; Sales, 2013;
Twenge, 2013; Twenge & Campbell, 2010) that could attach highly associated costs to an
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individual’s wellbeing.
Narcissistic Influencers
Some variables influencing narcissistic tendencies include: the increased parenting trend
toward amplifying the fostering and protecting of self-esteem in children, whereby children are
told they are special and often praised without associated achievement (Twenge & Campbell,
2010); parents acting as friends to their children (Young & Pinsky, 2006); technology and social
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yielding power over others (MacDonald, 2014); and celebrity adoration and emulation (Young &
Pinsky, 2006).
Twenge and Campbell (2010) suggest the increased narcissistic traits are the result of
cultural changes in society, referring to it as “the age of entitlement” (p.146). Twenge and
Campbell also note family life has been influenced by professionals advising how to raise
children based on fluctuating trends, pushing a parent’s natural instincts and extended family out
of the picture. Additionally, Twenge and Campbell indicate there is more unease and perplexity
surrounding parenting, especially with women who can be criticized for working or staying
home with their children. Pinsky (2006) proposes parents may narcissistically live through their
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children as emotional extensions of themselves, seeking to be a friend, instead of providing
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discipline, structure, and boundaries. While well-meaning in boosting self-esteem, children have
been told they are special and applauded without accomplishment, potentially cultivating
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narcissistic traits in children (Twenge & Campbell, 2010).
Referencing societal cultural changes suggested by Twenge and Campbell (2010), several
studies have assessed changes in cultural artifacts such as television shows, books, and song
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lyrics to ascertain if they concur with shifts in individualistic traits (Greenfield, 2013; Lamoreaux
& Morling, 2012; Morling & Lamoreaux, 2008; Uhls & Greenfield, 2011). Cultural artifacts can
influence and communicate information about cultural norms (Twenge, Campbell, & Gentile,
2013). Artifacts can feed into cultural beliefs, even if such beliefs are erroneous (Lamoreaux &
Morling, 2012). Findings reveal shifts toward self-oriented language in books and music, self-
promotion in television shows and music, and viewer narcissism in television shows (DeWall,
Pond, Campbell, & Twenge, 2011; Gibson, Hawkins, Redker, & Bushman, 2018; Lull &
Dickinson, 2018; Mc Auslan & Waung, 2016; Twenge et al., 2012b; Uhls & Greenfield, 2011).
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Regarding the use of self-oriented language, Twenge, Campbell, & Gentile (2012b)
found a significant increase in words and phrases reflective of an individualistic society (e.g.,
“identity,” “self,” “individual,” “all about me,” and “I’m the best”) in American books between
1960 and 2008. Twenge et al. (2013) also found a significant increase in both first person
singular (e.g., “I” and “me”) and second person pronouns (e.g., “you” and “your”) in American
books published between 1960 and 2008. Uhls and Greenfield (2011) studied popular TV
programs spanning from 1967 to 2007 and found a thematic trend of characters presenting as
more individualistic and self-promoting, with seeking fame as a primary goal. According to
Young and Pinsky (2006), the birth of reality TV shows brought to the screen the most
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narcissistic celebrities of all. Gibson et al.’s (2018) study found a correlation between watching
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narcissistic reality TV celebrities and viewer narcissism. However, this correlation appeared to
manifest when viewers let go of their own identity and adapted the characteristics of the
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celebrity. A more recent study also identified a positive relationship between watching reality TV
Narcissistic tendencies and self-oriented behaviors have been an accepted staple of the
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wealthy and famous classes of the American culture, however, higher narcissistic tendencies
have become progressively acceptable for all (Lasch, 1979; Paris, 2014). Pinsky (2006) suggests
the younger population who may feel entitled to fame will likely seek to capture it, even via
scandal if necessary. Pinsky (2006) also notes celebrities become role models, even if
Uhls and Greenfield (2011) note cultural artifacts, including music, have been targeting
younger audiences with more individualistic subject matter in recent years. As such, DeWall et
al. (2011) found a similar trend as Twenge et al. (2012b), and Twenge et al. (2013), in the top ten
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songs between 1980 and 2007 where plural pronouns (e.g., “we” and “our”) decreased and
singular pronouns (e.g., “I” and “me”) increased over the twenty-seven years. McAuslan and
Waung’s (2016) study examined music across three decades in 1990, 2000, 2010 for deviations
in self-promotion, finding the most popular 2010 music was more prone to the artist referring to
self by name and overall self-promotion, as well as boastfulness about wealth, a relational
significantly less increase was identified in commands for respect and boasting about one’s
musical talent. There is concern regarding the effects on adolescents and emerging adults (EA),
defined by the ages of 18-25 years (Arnett, 2000), being the primary and more susceptible
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consumers of popular music while actively cultivating their identities and values (Bonneville-
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Roussy, Rentfrow, Xu, & Potter, 2013).
Technology and social media have also created a doorway to further foster narcissistic
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traits with self-promotion through selfies, self-objectification, establishing surface level online
relationships, creating idealistic self-profiles and representation of one’s life, and asserting power
through cyber-bullying (MacDonald, 2014; Sales, 2013; Twenge & Campbell, 2010). An
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individual with narcissistic trait tendencies find social media alluring for the vehicle it provides
Additionally, groups can feed narcissistic traits due to the importance and status in being
part of an in-group (deZavala, Cichocka, Eidelson, & Jayawickreme, 2011). On a college campus
peer groups can play a strong influential role, as are defining their values, ethics, and are
susceptible to external norms (Edwards & Vogel, 2015). Diversity is also an important focus on
college campuses, giving rise to a multitude of groups, where individuals can create a unique
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communal focus. The groups can provide a sense of status, belonging, and community within
that group but not necessarily outside the group. As such, these groups may instead be further
fragmenting community. Every in-group has the capacity to create yet another out-group.
However, college campuses also speak of communal inclusivity. It is possible by creating greater
numbers of groups, there is less opportunity for communal inclusivity, further segmenting the
others, community ties deteriorate (Paris, 2014). Furthermore, an individualistic society with
higher narcissistic traits in younger populations, combined with associated relational behavior
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Taken together, parenting, cultural artifacts, technology, social media, and
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ingroups/outgroups influencing narcissistic traits are formidable opponents to be reckoned with
for a college campus administration. However, the previously mentioned narcissistic behaviors
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playing out in classroom settings and into student campus life can divide student community and
create risky situations. With this, establishing an intervention in reducing narcissistic traits is a
valuable endeavor.
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entitlement, lack of empathy) occur on one side of the continuum and mindful communicative
others) can occur on the other side of the continuum. As previously mentioned, the narcissistic
continuum can operate at varying degrees depending upon different contexts (Jordan et al.,
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2014). As such, it is likely the mindful communicative traits would operate at varying degrees
While a college campus cannot control the external contextual factors leading to
increased narcissistic traits in the student population, a campus could create an internal context
that diminishes narcissistic traits through cultivating mindfulness practice. Mindfulness practice
could potentially facilitate the awareness and questioning of narcissistic external context,
potentially leading to diminishing narcissistic traits and increasing mindful communication. The
commonality shared among the mindful communicative traits (e.g., perspective, self-regulation,
non-judgement, self/others awareness, and connectedness with others) has its roots in
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mindfulness practices with the development of empathy being central to manifesting each trait
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(Gerdes, Segal, Jackson, & Mullins, 2011). Empathy shifts the focus of self toward others.
have been integrated into cultures with varying philosophical applications (Brendel, 2018). A
Vietnamese monk, Thich Nhat Hanh, brought mindfulness to the Western world with a focus on
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“engaged Buddhism for peaceful social change” (Wright, 2013, p. 559). Hahn (2008) notes
mindfulness, wellbeing, and responsibility are interconnected, whereby nurturing our minds
enriches our capacity to work and facilitate change in the world. Baer et al.’s (2006) research has
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inner experience (allowing feelings to come and go without getting carried away by
In 1979, Dr. Jon Kabat-Zinn recognized the potential benefits of mindfulness concepts
and blended it with Western medicine, launching the Mindfulness-Based Stress Reduction
Center (MBSR), as part of the University of Massachusetts Medical School, now known as The
Mindful Center (Center for Mindfulness, 2018). MBSR continues to provide mindfulness
training consisting of an eight-week program where participants are learning and applying
mindfulness techniques in the context of daily life activities and interpersonal interactions
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(Khaddouma, Gordon, & Strand, 2017). Several controlled studies have validated MBSR’s
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effectiveness for a wide breadth of clinical issues and populations (Grosman, Niemann, Schmidt,
& Walach, 2004) pointing to MBSR playing a key role in positive physical and mental effects
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(Nyklicek & Kuijpers, 2008). Additionally, many studies have shown MBSR participants
awareness, non-judgment, and non-reaction) following mindfulness training (Carmody & Baer,
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2009; Carmody, Baer, Lykins, & Olendzki, 2009). Ultimately, the recognition of mindfulness’
clinical success fueled further research and application into other disciplines, including
communication.
Mindfulness Scholarship
Bernardinelli, & Morandi, 2017), and has since extended out to romantic relationships,
(Karremans, Schellekens, & Kappen, 2017) organizational (Hafenbrack, 2017; Leroy, Anseel,
Dimitrova, & Sels, 2013), and pedagogical applications (Deringer, 2017; O’Donnell, 2015).
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