Here’s a 10-slide PPT content draft on “Understanding Data, Big Data, Data Analytics and Data
Visualisation Across the Media Spectrum in Context with Journalism”. You can copy this into PowerPoint and
add visuals, charts, or infographics as suggested.
Slide 1: Title Slide
Title: Understanding Data, Big Data, Analytics & Visualization in Journalism
Subtitle: Across the Media Spectrum
Your Name | College | Date
(Use a background with media + data graphics)
Slide 2: Introduction
• Journalism today is data-driven.
• Data supports fact-checking, transparency, and better storytelling.
• “90% of world’s data has been created in the last 2 years.” (Stat to grab attention)
Slide 3: Understanding Data
• Definition: Raw facts & figures collected from sources (surveys, reports, social media).
• Types of Data:
• Structured: Numbers, tables, databases
• Unstructured: Text, images, videos, audio
• Example: Election results dataset
Slide 4: Big Data in Media
• Definition: Extremely large, complex datasets beyond traditional analysis.
• 5 Vs of Big Data: Volume, Variety, Velocity, Veracity, Value.
• Sources for Journalism: Social media, live news feeds, satellite data.
• Example: Twitter trends during elections or protests.
Slide 5: Data Analytics in Journalism
• Process: Collect → Clean → Analyze → Interpret → Report
• Types of Analytics:
• Descriptive (What happened?)
• Diagnostic (Why did it happen?)
• Predictive (What might happen?)
• Prescriptive (What should be done?)
• Case Study: Predicting election outcomes using surveys + social media
1
Slide 6: Tools for Data Journalism
• Basic: Excel, Google Sheets
• Advanced: Python, R
• Visualization: Tableau, Power BI, Datawrapper
• Media Tools: Google Trends, Flourish
(Add infographic with tool logos)
Slide 7: Data Visualisation
• Definition: Representing information visually to simplify complex stories.
• Types: Charts, maps, timelines, heatmaps, interactive dashboards.
• Example: COVID-19 dashboards in online news portals.
Slide 8: Data Across the Media Spectrum
• Print Media: Infographics, tables, election data
• TV & Broadcast: Real-time visuals, live data, breaking news tickers
• Digital Media: Interactive dashboards, maps, multimedia storytelling
• Social Media: Trend analysis, audience engagement, fact-check visuals
Slide 9: Benefits & Challenges
Benefits:
- Builds transparency and trust
- Engages audiences visually
- Supports investigative journalism
Challenges:
- Risk of misinformation or bias
- Requires technical & analytical skills
- Ethical issues in data privacy
Slide 10: Conclusion
• Data journalism = essential for modern storytelling.
• Enables verification, fact-checking, and audience trust.
• “Data doesn’t speak for itself, journalists make it speak.”
👉 Now, would you like me to convert this into a designed PPT/PDF with charts and images so you
can directly submit it, or do you prefer to keep it as text content for self-editing?
