Types of Data Analysis with Examples
1. Descriptive Analysis
Summarizes past data to understand what has happened.
Example: A sales manager checks last month's sales report to find that the company sold 10,000
units and made Rs.5 lakhs.
Keyword: What happened?
2. Diagnostic Analysis
Looks deeper into data to understand why something happened.
Example: After seeing a drop in sales, the manager finds that a competitor launched a similar
product at a lower price, affecting their sales.
Keyword: Why did it happen?
3. Predictive Analysis
Uses past data to predict future outcomes.
Example: Based on sales trends from the past 2 years, a company predicts that sales will increase
by 15% during the festive season.
Keyword: What is likely to happen?
4. Prescriptive Analysis
Recommends actions based on data insights.
Example: An e-commerce platform uses customer behavior data to suggest personalized product
offers, increasing chances of purchase.
Keyword: What should we do?