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Data Analysis

The Data Analysis Report examines customer demographics, purchase behaviors, and engagement patterns, revealing that 60% of customers are aged 25-40 and online purchases have increased by 25% year-over-year. The report recommends investing in social media advertising, building loyalty programs, and optimizing for mobile to enhance engagement. Limitations include a one-year data scope and potential small sample bias.

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6 views3 pages

Data Analysis

The Data Analysis Report examines customer demographics, purchase behaviors, and engagement patterns, revealing that 60% of customers are aged 25-40 and online purchases have increased by 25% year-over-year. The report recommends investing in social media advertising, building loyalty programs, and optimizing for mobile to enhance engagement. Limitations include a one-year data scope and potential small sample bias.

Uploaded by

aalhanane
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
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📘 Document 3: Data Analysis

Report
Title: Data Analysis Report – Customer & Market Trends
Prepared by: [Your Name]

1. Introduction

This report summarizes findings from a market data analysis project, focusing on
customer demographics, purchase behaviors, and engagement patterns.

2. Methodology

Data Sources: Online surveys, CRM exports, web analytics.


Techniques: Data cleaning, regression, clustering.


Tools: Python, Excel, Tableau.

3. Results

Demographics: 60% aged 25–40, 40% aged 41–55.


Purchasing: Online purchases increased 25% YoY.



Engagement: Personalized emails drive 3x higher conversions.

4. Discussion

Findings suggest digital-first strategies are essential. Younger customers respond to


mobile apps, while older demographics prefer desktop.

5. Recommendations

Invest more in social media advertising.


Build loyalty programs.


Focus on mobile-first optimization.

6. Limitations

Data limited to 1 year.


Small sample bias may exist.

7. Conclusion

The analysis confirms high growth potential with targeted digital strategies.

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