www.
imarketing:courses;
Action Steps 9
| have taught you everything you need to know.
If you wanted to, you could take all of this information and see immense success in
life.
Next up is the Bachelors curriculum which takes a different approach than Digital
Economics
101.
Digital Economics 101 went very heavy on information.
In the Bachelors (and Masters) curriculum, we will be very heavy on action and
implementation.
| will give you the systems that allow you to fail fast and make success for
yourself.
You can only rely on my teachings for so long before they become your teachings (to
yourself).
So, let's end Digital Economics 101 with some actionable steps — so you can hit a
wall and
improve.
The 80/20 Of Branding, Audience Building, & Content Creation
Your brand and content are a composition of:
¢ YOUR vision for your future — this is your brand mission, what are you leading
your
followers towards?
© 2-3 broad topics that you love reading and talking about — you will consume
information relating to these for idea generation and mention them in your bio to
show
what you talk about. These broad topics become niche topics when you break them
down into sub-categories and target a specific problem within that category.
© Your expertise — what skills do you have (or skills that you are learning) and
how are
they helping you actualize your vision for the future? How do they resolve the
pains of
others and help them reach that vision?
¢ Again, remember levels of awareness, persuasion, the eternal markets, and the
evergreen markets. How can you craft a brand message and content relating to all of
those?
You are starting a project here.
Make it a habit to get inspiration from those you aspire to be like.
EST.
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BEST PLACE TO LEARN
2021) es
www,[Link].
How is there bio worded? What awareness level is it targeting? What does their
content look
like? Why does it make people engage?
Be hyper-conscious of yourself when looking at accounts you look to emulate.
At the very beginning, you do not have a following. Your account will not grow from
content
alone. You need to deconstruct the platform and understand what makes people GROW.
Here are the levers you should be moving regarding building an audience:
* Engaging with big accounts — respond to accounts with a large following 10-20
times
per day with your personal experience relating to the topic they posted about. Do
not
reply by rewording what they said. Remember — pains, benefits, and transformations
for
a specific awareness level — that is what will make people follow you.
* Networking with people you want to work with — send 3-5 DMs per day complimenting
someone you want to work with on a recent post of theirs. Follow up with them in a
few
days with content that you wrote using theirs as inspiration. DM it to them and
tell them
that they inspired what you wrote (many times they will engage with it, boosting
the
amount of impressions it gets).
* Writing beginner-level educational content — we need a balance of growth and
authority. Target a very beginner level (and low level of awareness) problem and
educated people on how to overcome it. List style posts (bullet point steps) work
the
best in this scenario. Then turn each of the bullet points into their own post.
¢ Leveraging traffic through curation — write a thread or a post and mention large
accounts in it (they may engage with it). If you write a thread about fitness and
go over
a talking point that a large account talks about, recommend people to follow that
account.
¢ Immerse yourself in a conducive growth environment — for the next 30 days, follow
the people you aspire to be like and comment on their posts. Watch YouTube videos
and
only expose yourself to an echo chamber of content that you would want to create.
Listen to audiobooks and podcasts on the topics you want to talk about. Read 1 book
this
month on something that you may want to be known for. This alone will fill your
mind
with ideas on how to grow and write.
These are only a few strategies out of many.
My question for you — how can you get more EYES on your profile? Where are the
people that
you want to follow you hang out and how can you make yourself well known in that
space?
Consistency and repetition is key here.
The Highest Leverage Play
EST.
== [Link]
BEST PLACE TO LEARN
2021) es
www,[Link].
The ABSOLUTE most important thing to building an audience is connections.
Let me paint you a picture.
| met Joey Justice when we each had ~500 followers.
Now we are far ahead of that. We built cohorts together. We did podcasts that
changed
people's lives. We've met each other in person multiple times.
(Hell, | LIVE with Dakota Robertson right now. We met each other after he paid me
$8000 for
consulting.)
We brought together people we had DMd previously into a group chat called the
"Dream Team."
We helped each other out, shared strategies, got on calls, shared each others
posts, and
helped each other with out expertise in exchange for testimonials.
Almost everyone in that group is one of my good friends. We all have audiences of
50K to 200K.
| bet you know all of them and look up to them.
We all started from zero around 2 years ago.
We were "nobodies" 2 years ago.
Even after 6 months we had created such massive leverage for ourselves that we knew
we
would never have to work a day in our life again. We had created freedom through
the
internet.
The contents in this course contain everything we did to get to where we are now,
nothing held
back.
The testimonials we gave each other have increased in perceived value and help us
make more
sales (because they are a well known name! The testimonials alone that | worked for
back then
have easily made me over 6 figures by themselves.
Getting on calls with other people and helping them without expecting a thing in
return is the
highest ROI thing you can do in this space.
« DM anyone that catches your eye
¢ Compliment them on their work
¢ Ask them what their goals are and what they are working on
¢ Treat it as a normal conversation, like you were meeting someone at a party or
texting a
good friend — don't be robotic or needy — play it cool
¢ Share strategies you have learned and ask if they want to help each other grow
EST.
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BEST PLACE TO LEARN
2021) es
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¢ Engage with accounts with insightful and introspective replies
¢ Make yourself known by getting your ideas out there
« Let everyone know what you do so they can pass your name along
¢ Offer whatever value you can to everybody you cross
If you can do that, you will win. You have my promise.
(IF — and only if — you have all other areas of Digital Economics 101 locked down.
People won't
follow consumer-looking accounts or those that don't put out value).
It's time to start taking your work — and yourself — seriously.
If You Haven't Already...
If you are enrolled for the next Bachelors curriculum, here are a few things you
need to
complete before we start.
1) Create A Twitter & Beehiiv Account
If you already have a Twitter account and an email marketing software (for long
form posts
that ALL of our content will stem from — and builds a deeper connection that
Twitter) then
disregard this part. If not:
Create a Twitter account or use your current one — do not start over from scratch,
you need all
of the initial followers (social proof) you can get. Clean up your profile picture,
bio, and who
you are following.
Create a Beehiiv account and walk through all of the settings — Do not worry about
subscriber
count or anything really. Just set it up and make sure you are ready to create your
first long-
form article.
Why Beehiiv? It allows you to link people to previous newsletters you have created.
This is
crucial for the content ecosystem we will build out in the Bachelors Curriculum.
Down the road, you can transfer your emails to another platform, build a personal
site for
yourself, and upload previous newsletters to the blog.
If you are on a different social media platform, still, start a Twitter account.
That is such low
hanging fruit. You don't need visuals. You just need to write. You can transfer any
short-form
content you've already written over to it.
2) Make Your First Post
Write your first Tweet while keeping everything we've talked about in Digital
Economics in
mind.
EST.
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2021) es
www,[Link].
Pay attention to how other people post. Start making connections on why it does
well. Use it as
inspiration for your own posts. Keep it problem and benefit focused.
Get in the habit of posting once a day minimum.
If you have to stay up until 2am trying to think of a post, do it. | did that many
times. If | didn't
have a post ready for the next day (and didn't get one written) I considered myself
a failure.
| could not lose any momentum.
3) DM One Person You Want To Connect With
This is more about overcoming the fear of people being "so far ahead of you."
Remember, likability.
If you can compliment someone on their work, be interested in them, and offer the
value you
can (even if its just a resource you came across relating to what they are working
on) — they
will like you.
Start small.
4) Start Adding Any Idea That Comes To Your Mind To A Notes Page On Your Phone
When you immerse yourself in a conducive and aligned environment, you will have a
hard time
NOT having ideas.
Get in the habit of writing potential content ideas into your phone so they don't
get lost.
Last but not least, if you are already enrolled in the Bachelors curriculum, be
prepared to
change the direction of your life for good :)
EST
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BEST PLACE TO LEARN
2021
